Mobile World Congress 2017
February 27 - March 2
Described as a gathering for the entire mobile industry by its organizer, the GSMA, an industry group made up of 800 mobile operators and 250 mobile ecosystem companies, MWC drew a staggering 94,000 attendees from 200 countries, plus 2,200 exhibitors, to Barcelona in 2015.
“MWC, which has traditionally been a mobile communications show, has evolved tremendously. Today it showcases some of the world’s major technology breakthroughs. From wearable devices to connected cars and homes, mobile technology is at the heart of worldwide innovation,” wrote 2015 attendee Martine Naughton, who works in European marketing for Aria Systems. “From Ford and Sony, to Symantec and Verizon, every industry vertical was represented.”
Forrester analyst Dan Bieler blogged after the 2015 conference that MWC “remains a great platform for CIOs to gain insights” for things like making mobile a key part of their digital transformation efforts and for readying the required enterprise network infrastructure. Keynote speakers at the 2016 conference will include Ralph de la Vega, president and CEO, AT&T Mobile & Business Solutions; Gavin Patterson, CEO, BT Group; Chuck Robbins CEO, Cisco; Vittorio Colao, CEO, Vodafone; and Dan Schulman, president and CEO, PayPal.
Session topics will include mobile advertising, IoT, 5G, enterprise mobility, virtual reality, autonomous cars, digital wallets, cognitive computing, and mobile commerce.