{"id":1679,"date":"2016-09-26T16:23:38","date_gmt":"2016-09-26T16:23:38","guid":{"rendered":"https:\/\/solutionsreview.com\/mobile-application-development\/?p=1679"},"modified":"2017-08-24T12:06:51","modified_gmt":"2017-08-24T12:06:51","slug":"rules-of-engagement-how-to-keep-your-app-users-interested","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/application-development\/rules-of-engagement-how-to-keep-your-app-users-interested\/","title":{"rendered":"Rules of Engagement: How to Keep Your App Users Interested"},"content":{"rendered":"

The amount of time that the average person spends on a mobile application is absolutely astounding, but did you know that 25% of all apps are used just once before being discarded? Furthermore, did you also know that the average retention rate\u00a0after 90 days is a dismal\u00a020 percent?\u00a0Yikes.<\/p>\n

Although those numbers are a bit jarring, they are, for the most part, to be expected if you’re not paying enough attention. Here are some important tips to engage your users in a way that will keep them coming back well after that first\u00a0download!<\/p>\n

\n

First things first….<\/span><\/h3>\n

If your mobile application isn’t engaging to begin with, there’s not a lot that can be done to retain users over an extended period of time. When designing an application, take a step back to make sure that your design meets or exceeds the\u00a0features provided on your website. If your app lacks a clear vision and doesn’t commit to its purpose, the user may be confused and give up. This often happens when a developer becomes too ambitious and provides the user with so many functions that the\u00a0whole purpose of the app just becomes a bit muddied. The most common trend in the mobile app market today is to complete one task better than the competition.<\/p>\n

\n

Push Notifications<\/span><\/h3>\n

Another thing to remain mindful of is the ability to use push notifications. Even though\u00a0you can utilize this feature to bombard users with near-constant app updates, doesn’t mean you should. Smart use of push notifications gently provide reminders relevant to the application. Reckless push notifications almost never work, save for a news feed application. Oftentimes, an over abundance of push notifications\u00a0can come across as needy, almost as if you need to beg the user to remember your app. There is some impressive software on the market that allows developers to combine application analytics with push notifications, so that you only send out the most relevant and well thought out applications.<\/p>\n

If you need to remind your users of why they should be\u00a0opening the application in the first place, its probably not a very engaging application to begin with…<\/p>\n

\n

Keep it Simple<\/span><\/h3>\n

If you want to keep your users\u00a0beyond the initial download, you should consider making sure that the user is able to begin using the application in the first place. When applications present users with tricky sign-up steps, most users won’t stick around to fiddle with pages of account information. Consider using an easy social media log-in instead. With so many users already on at least one social media platform with their information already entered, a Facebook<\/a> or Twitter<\/a> log-in system\u00a0may be able to stand between your app and the trash bin!<\/p>\n

\n

Test, Test, Test<\/span><\/h3>\n

Similar to advertising, your testing process is something that should continue throughout the lifespan of your application. If you stop examining\u00a0how your audience is using your application and how it relates to the vision of your app, then you’ll probably run into some trouble. Look at any unique ways that you’ll be able to measure the performance of your application. What do you view as the end goal with your mobile app. With\u00a0a social media app, a user spending 5-10 minutes on the app might be viewed as a success. However, with more service focused\u00a0applications, the entire point of the application is to be off of it in as little time as possible. Meet with users long after the initial launch to discuss what could be improved in the next update to meet any user needs and concerns.<\/p>\n

\n

Personalize It!<\/span><\/h3>\n

Users are almost always more engaged with a product that recognizes them. If you want to keep retain a solid user audience over the coming months, you should provide the most relevant experience to these users. With all of the data that you collect\u00a0about the user’s application habits, you should take the time to populate the application with relevant content and materials. This extends beyond some of the bigger actions. Take the time to focus on small things too, such as including a user’s name at the top of the page.<\/p>\n

\t\t\t

<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div>\n

\n
<\/div>\n","protected":false},"excerpt":{"rendered":"

The amount of time that the average person spends on a mobile application is absolutely astounding, but did you know that 25% of all apps are used just once before being discarded? Furthermore, did you also know that the average retention rate\u00a0after 90 days is a dismal\u00a020 percent?\u00a0Yikes. Although those numbers are a bit jarring, […]<\/p>\n","protected":false},"author":1,"featured_media":3506,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[4,8],"tags":[77,163,179,29,180,25,26,28],"acf":[],"yoast_head":"\nRules of Engagement: How to Keep Your App Users Interested - Best Application Development Vendors, Resources, and Platforms<\/title>\n<meta name=\"description\" content=\"Here are some important tips to engage your users in a way that will keep them coming back well after that first\u00a0download!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/application-development\/rules-of-engagement-how-to-keep-your-app-users-interested\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rules of Engagement: How to Keep Your App Users Interested - 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