Business Intelligence Through History: The Era of Self-Service

Phocas is back, with part two in a three-part series highlighting the past, present and future in Business Intelligence. According to the software provider, people have a long history of using data to make informed decisions, and it appears as though this trend is going to expand exponentially in the years ahead if recent market studies are any indication. The use of data to generate business insights is now so prevalent that those organizations who do not currently employ analytics are at a stark disadvantage.

Modern-day Business Intelligence tools are largely dominated by self-service capabilities, providing a wide audience of users the appropriate features they need to get their jobs done. This is a complete contrast from the past where software solutions were dominated by advanced functionality that only the very few technical users could understand. The result, as Phocas explains, is end-users making more informed decisions, and benefiting the business as a whole.