{"id":1043,"date":"2015-04-22T16:41:52","date_gmt":"2015-04-22T20:41:52","guid":{"rendered":"https:\/\/solutionsreview.com\/business-intelligence\/?p=1043"},"modified":"2016-10-04T13:27:31","modified_gmt":"2016-10-04T17:27:31","slug":"microsoft-acquires-datazen-looks-to-enhance-mobile-bi","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/business-intelligence\/microsoft-acquires-datazen-looks-to-enhance-mobile-bi\/","title":{"rendered":"Microsoft Acquires Datazen, Looks to Enhance Mobile BI"},"content":{"rendered":"

\"Datazen\"<\/a><\/p>\n

Technology giant Microsoft<\/a> has recently acquired<\/a> Datazen<\/a>, a mobile business intelligence (BI) and analytics service. Datazen\u00a0is a leading solution in the mobile BI space, with analytics solutions for iOS, Android, and Microsoft’s mobile operating system. Datazen has been successful in creating a mobile analytics solution that bridges the gap between power and simplicity while allowing users ease of use no matter which mobile device they choose. A pillar in Datazen’s model is to make sure that their mobile BI offering integrates seamlessly on next-generation devices as they were released.<\/p>\n

With this acquisition, Microsoft has clearly taken notice that business intelligence and analytics solutions, in all their forms, are becoming commonplace in today’s enterprise. Datazen’s\u00a0impressive portfolio of mobile software should enable Microsoft to push further with its own cloud BI solution, Power BI<\/a>. The acquisition of Datazen\u00a0will likely shorten Microsoft’s roadmap and accelerate the strategy of Power BI to help organizations create a data culture that is easy to use and accessible from anywhere. In helping to beef up Power BI, Microsoft will push harder to make itself one of the elites in a growing but crowded technology sector.<\/p>\n