{"id":1114,"date":"2015-05-19T09:55:16","date_gmt":"2015-05-19T13:55:16","guid":{"rendered":"https:\/\/solutionsreview.com\/business-intelligence\/?p=1114"},"modified":"2015-07-07T08:51:58","modified_gmt":"2015-07-07T12:51:58","slug":"beyond-vanity-metrics-a-looker-presentation","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/business-intelligence\/beyond-vanity-metrics-a-looker-presentation\/","title":{"rendered":"Beyond Vanity Metrics: A Looker Presentation"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"Stop refreshing vanity metrics &amp; start focusing on the metrics that inform decisions\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/lZVzvs5MvTtwN\" width=\"427\" height=\"356\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px; margin-bottom:5px; max-width: 100%;\" allowfullscreen> <\/iframe> <\/p>\n<div style=\"margin-bottom:5px\"> <strong> <a href=\"https:\/\/www.slideshare.net\/looker\/stop-refreshing-vanity-metrics-start-focusing-on-the-metrics-that-inform-decisions\" title=\"Stop refreshing vanity metrics &amp; start focusing on the metrics that inform decisions\" target=\"_blank\">Stop refreshing vanity metrics &amp; start focusing on the metrics that inform decisions<\/a> <\/strong> from <strong><a href=\"https:\/\/www.slideshare.net\/looker\" target=\"_blank\">Looker<\/a><\/strong> <\/div>\n<p>This presentation by the great folks at <a href=\"https:\/\/www.looker.com\/\" target=\"_blank\">Looker<\/a> explores going beyond vanity metrics to focus on the insights that inform great business decisions.<\/p>\n<p><em>&#8220;There is a propensity to focus on vanity metrics; metrics that show you the score: How many new views, new daily active users, how much revenue last week. You may slice these by different attributes &#8211; geography, platform, user demographics. While this can help you understand the <\/em>high level<em> trends in your business, it does little to tell you how to get better. <\/em><\/p>\n<p><em>This slide deck looks at how vanity metrics can distract you from focusing on the analysis that matters, which is identifying and measuring the metrics that drive decisions. There are several real examples of how companies (Venmo, Simply Business, and Looker) have used event data in highly customized ways to make better decisions about their products.&#8221;<\/em><\/p>\n<p>Looker was featured in Gartner&#8217;s 2015 <a href=\"https:\/\/www.gartner.com\/doc\/3037420?ref=SiteSearch&amp;sthkw=cool%20vendors&amp;fnl=search&amp;srcId=1-3478922254\" target=\"_blank\">Cool Vendors<\/a> in Analytics, a report which we covered <a href=\"https:\/\/solutionsreview.com\/business-intelligence\/gartner-names-5-cool-vendors-in-analytics-2015\/\" target=\"_blank\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This presentation by the great folks at Looker explores going beyond vanity metrics to focus on the insights that inform great business decisions. &#8220;There is a propensity to focus on vanity metrics; metrics that show you the score: How many new views, new daily active users, how much revenue last week. You may slice these [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":1115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[6],"tags":[50,163],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beyond Vanity Metrics: A Looker Presentation<\/title>\n<meta name=\"description\" content=\"This presentation by the great folks at Looker explores going beyond vanity metrics to focus on the insights that inform great business decisions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/business-intelligence\/beyond-vanity-metrics-a-looker-presentation\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tim King\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/solutionsreview.com\/business-intelligence\/beyond-vanity-metrics-a-looker-presentation\/\",\"url\":\"https:\/\/solutionsreview.com\/business-intelligence\/beyond-vanity-metrics-a-looker-presentation\/\",\"name\":\"Beyond Vanity Metrics: A Looker Presentation\",\"isPartOf\":{\"@id\":\"https:\/\/solutionsreview.com\/business-intelligence\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/solutionsreview.com\/business-intelligence\/beyond-vanity-metrics-a-looker-presentation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/solutionsreview.com\/business-intelligence\/beyond-vanity-metrics-a-looker-presentation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/solutionsreview.com\/business-intelligence\/files\/2015\/05\/oie_1916044at5oNs9d.png\",\"datePublished\":\"2015-05-19T13:55:16+00:00\",\"dateModified\":\"2015-07-07T12:51:58+00:00\",\"author\":{\"@id\":\"https:\/\/solutionsreview.com\/business-intelligence\/#\/schema\/person\/154e152a275103e373e24ada7f2feb5c\"},\"description\":\"This presentation by the great folks at Looker explores going beyond vanity metrics to focus on the insights that inform great business decisions.\",\"breadcrumb\":{\"@id\":\"https:\/\/solutionsreview.com\/business-intelligence\/beyond-vanity-metrics-a-looker-presentation\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/solutionsreview.com\/business-intelligence\/beyond-vanity-metrics-a-looker-presentation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/solutionsreview.com\/business-intelligence\/beyond-vanity-metrics-a-looker-presentation\/#primaryimage\",\"url\":\"https:\/\/solutionsreview.com\/business-intelligence\/files\/2015\/05\/oie_1916044at5oNs9d.png\",\"contentUrl\":\"https:\/\/solutionsreview.com\/business-intelligence\/files\/2015\/05\/oie_1916044at5oNs9d.png\",\"width\":600,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/solutionsreview.com\/business-intelligence\/beyond-vanity-metrics-a-looker-presentation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/solutionsreview.com\/business-intelligence\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Beyond Vanity Metrics: A Looker Presentation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/solutionsreview.com\/business-intelligence\/#website\",\"url\":\"https:\/\/solutionsreview.com\/business-intelligence\/\",\"name\":\"Solutions Review | Business Intelligence &amp; Analytics\",\"description\":\"Enterprise BI software reviews, buyer\u2019s guides, and expert insights from industry leaders.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/solutionsreview.com\/business-intelligence\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/solutionsreview.com\/business-intelligence\/#\/schema\/person\/154e152a275103e373e24ada7f2feb5c\",\"name\":\"Tim King\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/solutionsreview.com\/business-intelligence\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/solutionsreview.com\/business-intelligence\/files\/2023\/12\/tk.jpg\",\"contentUrl\":\"https:\/\/solutionsreview.com\/business-intelligence\/files\/2023\/12\/tk.jpg\",\"caption\":\"Tim King\"},\"description\":\"Tim is Solutions Review's Executive Editor covering the human impact of AI on the future of work and learning. 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