{"id":426,"date":"2014-01-17T10:27:21","date_gmt":"2014-01-17T15:27:21","guid":{"rendered":"https:\/\/solutionsreview.com\/business-intelligence\/?p=426"},"modified":"2016-09-29T12:23:12","modified_gmt":"2016-09-29T16:23:12","slug":"david-a-steinberg-suggests-3-ways-to-better-use-big-data-in-2014","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/business-intelligence\/david-a-steinberg-suggests-3-ways-to-better-use-big-data-in-2014\/","title":{"rendered":"David A. Steinberg Suggests 3 Ways to Better Use Big Data in 2014"},"content":{"rendered":"

\"3<\/a>David A. Steinberg is the CEO of XL Marketing, a New York-based, big data marketing enterprise.\u00a0 In a recent Entrepreneur.com article, Steinberg writes about three ways that companies can better use big data in 2014.\u00a0 Steinberg explains that the percentage of companies investing in big data this year is expected to double to over 60%.\u00a0 \u201cDespite this growing emphasis on big data\u2019s importance, there\u2019s still a lack of consensus about what companies need to do to profit from it,\u201d Steinberg writes.<\/p>\n

Steinberg offers three suggestions for companies to become high performers in the big data era:<\/p>\n

1. \u201cBridging the gaps.<\/b> In 2014, the increase in supply of data scientists and the introduction of new data mining tools will help bridge the productivity gap.\u201d<\/p>\n

2. \u201cPerfecting data management.<\/b> In the coming year, high-performing businesses need to refine their data management systems to better serve their marketing teams.\u00a0 It is crucial to give these teams information with which they can work to develop strategies that target key audiences and thus move the needle on ROI.\u201d<\/p>\n

3. \u201cGoing where the customers are.<\/b> The depth of mobile and social media data is overwhelming.\u00a0 High-performing companies will find it useful to employ this wealth of information, as it includes valuable nuggets of insight into customer behavior that were previously unavailable.\u201d<\/p>\n

For more details regarding Steinberg\u2019s suggestions for improving big data marketing click here:<\/p>\n

https:\/\/www.entrepreneur.com\/article\/230713<\/a><\/p>\n

Check out these additional resources:<\/h3>\n

2016 Business Intelligence and Data Analytics Buyer\u2019s Guide<\/a><\/strong>\"BI_Data<\/a><\/div><\/p>\n

BI and Data Analytics Buyer\u2019s Matrix: Comparing 28 Vendors Features<\/a>
\n<\/strong>\"Business<\/a><\/div><\/p>\n

Gartner Magic Quadrant for Enterprise BI and Data Analytics<\/strong><\/a>
\n\"Gartner<\/a><\/div>
<\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"

David A. Steinberg is the CEO of XL Marketing, a New York-based, big data marketing enterprise.\u00a0 In a recent Entrepreneur.com article, Steinberg writes about three ways that companies can better use big data in 2014.\u00a0 Steinberg explains that the percentage of companies investing in big data this year is expected to double to over 60%.\u00a0 […]<\/p>\n","protected":false},"author":1,"featured_media":434,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"acf":[],"yoast_head":"\nDavid A. 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