{"id":614,"date":"2014-08-13T17:15:35","date_gmt":"2014-08-13T21:15:35","guid":{"rendered":"https:\/\/solutionsreview.com\/business-intelligence\/?p=614"},"modified":"2014-10-01T14:41:41","modified_gmt":"2014-10-01T18:41:41","slug":"data-visualization-is-like-the-exterior-of-your-home","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/business-intelligence\/data-visualization-is-like-the-exterior-of-your-home\/","title":{"rendered":"Data Visualization is Like the Exterior of Your Home"},"content":{"rendered":"

\"Data<\/a>When I speak with business and IT leaders what they would like to improve with their current BI platform, many of them answer \u201cwe want more data visualization.\u201d Well, those leaders are in luck as data visualization platforms that work along-side analytics are popping up all over the market. Filled will bells and whistles ready to present company data using an array of colors, word clouds, and heat maps to wow the audience. And sometimes the audience is so wowed that a key question gets missed: How reliable is the actual data analysis?<\/p>\n

+ Check Out a Free\u00a02014 Business Intelligence Tools Buyers Guide<\/a><\/strong><\/p>\n

In a blog article written by Joanna Schloss called \u201cWhy Great Data Visualization (Alone) Does Not Equal Great Insight<\/a>,\u201d Joanna talks about how great visualization by itself does not transcribe into great insight. She makes this great analogy,<\/p>\n

\u201cData and analytics are like the foundation and structure of a house. Visualization is the exterior aesthetics \u2013 be it great trim, a coat of paint or beautiful landscaping. The exterior of a home can look amazing, but without a solid structure, the home will never pass inspection. Similarly, if not grounded in proper analytics, data visualization crumbles once you dig below the surface.\u201d<\/p>\n

Schloss believes that the visualization often makes us assume that the analysis is valid and it is the responsibility of the audience to not take the presentation at face value. Don\u2019t assume that that \u201cthe underlying analytics are sound, that supporting data is valid, and that the right questions are being asked to begin with.\u201d<\/p>\n

Schloss offers up this example, \u201ctake the general example of word clouds, a popular form of visualization. Dazzling to the eye, they\u2019re more often than not an empty visualization, largely because their presenters rarely explain the supporting data or analysis, and their consumers are rarely able translate them into an actionable business insight. So the presenter displays the word cloud, the reviewer nods in approval, but neither party has enriched their understanding of the business. Perhaps not the best use of precious corporate resources.\u201d<\/p>\n

The key takeaway here is that visualization is secondary to the data analysis underneath it. \u00a0When presenting visualization have a firm understanding of the supporting analytics. Joanna Schloss makes this analogy, \u201cjust like the house, where a glossy coat of paint on the top can cover a massive structural flaw, so too can visualizations that aren\u2019t rooted in sound data analytics mask structural flaws in your business processes.\u201d<\/p>\n

Click here<\/a> to read the entire Dell blog article written by Joanna Schloss.<\/p>\n","protected":false},"excerpt":{"rendered":"

When I speak with business and IT leaders what they would like to improve with their current BI platform, many of them answer \u201cwe want more data visualization.\u201d Well, those leaders are in luck as data visualization platforms that work along-side analytics are popping up all over the market. Filled will bells and whistles ready […]<\/p>\n","protected":false},"author":20,"featured_media":630,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"\nData Visualization is Like the Exterior of Your Home | Solutions Review<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/business-intelligence\/data-visualization-is-like-the-exterior-of-your-home\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" 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