{"id":817,"date":"2014-11-25T09:13:58","date_gmt":"2014-11-25T14:13:58","guid":{"rendered":"https:\/\/solutionsreview.com\/business-intelligence\/?p=817"},"modified":"2016-09-29T14:05:03","modified_gmt":"2016-09-29T18:05:03","slug":"birst-marketing-analytics-cloud-platform-drives-customers-insights","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/business-intelligence\/birst-marketing-analytics-cloud-platform-drives-customers-insights\/","title":{"rendered":"Birst Marketing Analytics Cloud Platform Drives Customers Insights"},"content":{"rendered":"<p><a href=\"https:\/\/solutionsreview.com\/business-intelligence\/files\/2014\/11\/Birst-Marketing-Analytics-Cloud-Platform-Drives-Customers-Insights.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-832\" src=\"https:\/\/solutionsreview.com\/business-intelligence\/files\/2014\/11\/Birst-Marketing-Analytics-Cloud-Platform-Drives-Customers-Insights-175x150.png\" alt=\"Birst Marketing Analytics Cloud Platform Drives Customers Insights\" width=\"175\" height=\"150\" \/><\/a>Recently, Birst a Cloud BI and Analytics firm unveiled a new Marketing Analytics Accelerator that integrates both online and offline sources of marketing data to provide a complete view of the customer acquisition experience, starting from targeted audiences, to prospects, to sales generated from the acquisition.<\/p>\n<p>As marketers are surrounded by data about their customers from many sources and channels such as digital marketing (PPC, social media, email, affiliate, website, etc) to more tradition channels (trade shows, print, television etc), finding new better ways to convert new customers or create nurture streams, cross promotion and up-sell opportunities require efficient data integration and data analysis from different source systems.<\/p>\n<p><strong><a href=\"https:\/\/solutionsreview.com\/business-intelligence\/free-2014-business-intelligence-solution-vendors-buyers-guide\/\">+ Check Out a Free\u00a02015 Business Intelligence Tools Buyers Guide<\/a><\/strong><\/p>\n<p>Birst unifies, refines and embeds an integrated view of marketing data into every decision so marketers can create greater awareness, acquire new customers and nurture existing relationships. In a recent Birst press release, called \u201c<a href=\"https:\/\/www.birst.com\/company\/press\/birst-marketing-analytics-paints-complete-picture-customer-journey\">Birst Marketing Analytics Paints a Complete Picture of the Customer Journey<\/a>,\u201d Birst explains how marketers can benefit from cloud analytics:<\/p>\n<p>\u201cToday\u2019s marketing technology landscape represents a whopping 947 different companies that provide software for marketers, focused on specific functions such as marketing automation, web data analysis or customer relationship management. The Birst Marketing Analytics Accelerator simplifies this increasingly complex marketing landscape by bringing in data together from multiple data sources and embedding the insights into every marketing decision \u2014 all using a single platform. With Birst, marketing data is readily available in user-ready formats so that marketers can intelligently navigate the customer journey.\u201d<\/p>\n<p>\u201cMarketing is the lynchpin of any company. Marketers not only focus on nurturing new prospects, but also building loyalty and retention strategies. However, leveraging data has become increasingly complex with marketers drowning in a sea of technology solutions,\u201d said Brad Peters, chairman and chief product officer, Birst. \u201cWith Birst\u2019s Marketing Analytics Accelerator marketers can link the various contact points along the market journey of their prospects and customers, which often spans multiple applications, to create a complete picture of how customers are found, sold and on-boarded. We are making it easier than ever to put valuable insights into the hands of marketers to not only improve effectiveness, but to quantify value.\u201d<\/p>\n<p><a href=\"https:\/\/www.birst.com\/company\/press\/birst-marketing-analytics-paints-complete-picture-customer-journey\">Click here<\/a> to read the entire press release from Birst.<\/p>\n<h3>Check out these additional resources:<\/h3>\n<p style=\"text-align: center\"><div class=\"box box0\"><div class=\"column one-third\"><strong><a href=\"https:\/\/solutionsreview.com\/business-intelligence\/get-a-free-business-intelligence-software-buyers-guide\/\" target=\"_blank\">2016 Business Intelligence and Data Analytics Buyer\u2019s Guide<\/a><\/strong><a href=\"https:\/\/solutionsreview.com\/business-intelligence\/get-a-free-business-intelligence-software-buyers-guide\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-145 \" src=\"https:\/\/solutionsreview.com\/business-intelligence\/files\/2016\/01\/oie_transparent.png\" alt=\"BI_Data Analytics_Buyers_Guide_Cover_350\" width=\"181\" height=\"150\" \/><\/a><\/div><\/p>\n<p style=\"text-align: center\"><div class=\"column one-third\"><strong><a href=\"https:\/\/solutionsreview.com\/business-intelligence\/buyers-matrix-report-business-intelligence-solutions\/\">BI and Data Analytics Buyer\u2019s Matrix: Comparing 28 Vendors Features<\/a><br \/>\n<\/strong><a href=\"https:\/\/solutionsreview.com\/business-intelligence\/buyers-matrix-report-business-intelligence-solutions\/\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-599 \" src=\"https:\/\/solutionsreview.com\/business-intelligence\/files\/2015\/06\/BI_Buyers_Matrix_Report_Transparent-235x203.png\" alt=\"Business Intelligence Solutions Buyers Matrix Comparison\" width=\"174\" height=\"150\" \/><\/a><\/div><\/p>\n<p style=\"text-align: center\"><div class=\"column one-third last\"><a href=\"https:\/\/www.pentaho.com\/resources\/gartner-magic-quadrant-business-intelligence-analytics-platforms-2016\"><strong>Gartner Magic Quadrant for Enterprise BI and Data Analytics<\/strong><\/a><br \/>\n<a href=\"https:\/\/www.pentaho.com\/resources\/gartner-magic-quadrant-business-intelligence-analytics-platforms-2016\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-535\" src=\"https:\/\/solutionsreview.com\/identity-management\/files\/2016\/06\/Gartner-IDaaS-Magic-Quadrant.png\" alt=\"Gartner Magic Quadrant Enterprise Business Intelligence\" width=\"139\" height=\"150\" \/><\/a><\/div><div class=\"clear\"><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recently, Birst a Cloud BI and Analytics firm unveiled a new Marketing Analytics Accelerator that integrates both online and offline sources of marketing data to provide a complete view of the customer acquisition experience, starting from targeted audiences, to prospects, to sales generated from the acquisition. As marketers are surrounded by data about their customers [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Birst Marketing Analytics Cloud Platform Drives Customers Insights | Solutions Review<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/business-intelligence\/birst-marketing-analytics-cloud-platform-drives-customers-insights\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Doug Atkinson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/solutionsreview.com\/business-intelligence\/birst-marketing-analytics-cloud-platform-drives-customers-insights\/\",\"url\":\"https:\/\/solutionsreview.com\/business-intelligence\/birst-marketing-analytics-cloud-platform-drives-customers-insights\/\",\"name\":\"Birst Marketing Analytics Cloud Platform Drives Customers Insights | Solutions Review\",\"isPartOf\":{\"@id\":\"https:\/\/solutionsreview.com\/business-intelligence\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/solutionsreview.com\/business-intelligence\/birst-marketing-analytics-cloud-platform-drives-customers-insights\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/solutionsreview.com\/business-intelligence\/birst-marketing-analytics-cloud-platform-drives-customers-insights\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/solutionsreview.com\/business-intelligence\/files\/2014\/11\/Birst-Marketing-Analytics-Cloud-Platform-Drives-Customers-Insights.png\",\"datePublished\":\"2014-11-25T14:13:58+00:00\",\"dateModified\":\"2016-09-29T18:05:03+00:00\",\"author\":{\"@id\":\"https:\/\/solutionsreview.com\/business-intelligence\/#\/schema\/person\/5992f02d38e7b28251ad933cd131dcae\"},\"breadcrumb\":{\"@id\":\"https:\/\/solutionsreview.com\/business-intelligence\/birst-marketing-analytics-cloud-platform-drives-customers-insights\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/solutionsreview.com\/business-intelligence\/birst-marketing-analytics-cloud-platform-drives-customers-insights\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/solutionsreview.com\/business-intelligence\/birst-marketing-analytics-cloud-platform-drives-customers-insights\/#primaryimage\",\"url\":\"https:\/\/solutionsreview.com\/business-intelligence\/files\/2014\/11\/Birst-Marketing-Analytics-Cloud-Platform-Drives-Customers-Insights.png\",\"contentUrl\":\"https:\/\/solutionsreview.com\/business-intelligence\/files\/2014\/11\/Birst-Marketing-Analytics-Cloud-Platform-Drives-Customers-Insights.png\",\"width\":600,\"height\":270,\"caption\":\"Birst Marketing Analytics Cloud Platform Drives Customers Insights\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/solutionsreview.com\/business-intelligence\/birst-marketing-analytics-cloud-platform-drives-customers-insights\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/solutionsreview.com\/business-intelligence\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Birst Marketing Analytics Cloud Platform Drives Customers Insights\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/solutionsreview.com\/business-intelligence\/#website\",\"url\":\"https:\/\/solutionsreview.com\/business-intelligence\/\",\"name\":\"Solutions Review | Business Intelligence &amp; 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