Aragon Research is an independent research and advisory firm providing business and IT executives with the actionable insights they need to navigate technology’s ever-evolving impact on business. The company recently released their 2018 globe report titled, “Aragon Research Globe™ for Digital Business Platforms,” that describes how Digital Business Platforms (DBPs) intelligently coordinate goal-directed work by supporting interactions between people, software and machines.
“When choosing a Digital Business Platform, organizations should first examine which customer experiences, processes, decisions and associated resources should be fully digital,” says Jim Sinur, VP Research and Fellow at Aragon Research.
Sinur, author of the report, defines DBPs as platforms that manage digital processes, applications, and transactions in a predominantly electronic manner, and offer a pleasing customer experience. This is accomplished by leveraging the latest or emerging digital technologies for intelligent automation.
In a recent article titled, “Is BPM Dead?” available here, the topic of whether or not Business Process Management (BPM) was still largely in effect within the enterprise environment sparked a lot of debate, and some still argue that BPM is not dead, rather its been changed to a different name. As such, traditional BPM software vendors have started rebranding their BPM offerings to Digital Business Platforms or Digital Transformation Platforms (instead of BPM platforms). Appian, for example, markets their low-code BPM software as the The Digital Transformation Platform.
According to Sinur, while Digital Business Platforms are all about accomplishing work digitally, they are, more importantly, about dynamic, goal-driven processes. These processes pursue business outcomes and application components that leverage emerging patterns of business while dynamically adjusting the goals as work is completed. More importantly, these platforms adapt to changing customer needs through the resources that service customers, processes, and applications that dynamically adapt and optimize in a predictive manner.
The Aragon Research Globe for Digital Business Platforms, 2018 will help clients differentiate the many vendors that offer enterprises the tools for pursuing business outcomes while dynamically adjusting goals as work is completed.
The Aragon globe report evaluates 27 key providers who are leading the charge in the DBP market including: Adobe, Appian, AuraPortal, Bizagi, Bonitasoft, Bosch, Cisco, GE, Genpact, Google, IBM, Intel, ITESOFT/W4, iVEDiX, K2, Kofax, Microsoft, Nintex, Nvidia, Oracle, Pegasystems, Red Hat, SAG, Salesforce, SAP, TIBCO and XMPro.
The Aragon Research Globe report looks beyond size and market share, which often dominae this type of analysis and instead uses those as comparative factors in evaluating providers product-oriented capabilities. Positioning in the Globe will reflect how complete a provider’s future strategy is relative to their performance in fulfilling that strategy in the market. A further differentiating factor is the global market reach of each vendor. This allows all vendors with similar strategy and performance to be compared, regardless of their size and market share.
The Globe report is segmented into four sectors, representing high and low in both the strategy and performance dimensions. When the analysis is complete, each vendor will be in one of four groups: leaders, contenders, innovators, or specialists.
- Leaders have comprehensive strategies that align with industry direction and market demand and effectively perform against those strategies.
- Contenders have strong performance, but more limited or less complete strategies. Their performance positions them well to challenge for leadership by expanding their strategic focus.
- Innovators have strong strategic understanding and objectives but have yet to perform effectively across all elements of that strategy.
- Specialists fulfill their strategy well but have a narrower or more targeted emphasis with regard to overall industry and user expectations. Specialists may excel in a certain market or vertical application.
Enterprises increasingly understand that leveraging a DBP quickly speeds up processes while enhancing the customer experience. This signifies that the shift to going fully digital is already starting to occur. Sinur predicts that by year 2020, 65% of enterprises will augment or retire 40% of legacy processes in favor of those processes or applications based on one or more DBPs.
Processes and rigid applications remain one of the largest cost centers in the enterprise. The total cost to create, maintain, and run processes falls in the range of three to five percent of enterprise revenues. The need for differentiating and self-adapting work and process management is high, so DBPs are poised for growth. Aragon expects that the DBP market will grow into a U.S. $50 billion market by 2022.
Download the Aragon Research Globe™ for Digital Business Platforms, 2018 for more insights.
Looking for more? Download our Business Process Management Buyer’s Guide for free to compare the top-24 products available on the market with full page vendor profiles. The guide includes four key capabilities to look for in a BPM platform, plus questions to ask before purchasing. It’s truly the perfect resource for anyone looking to find the right BPM for their business/organization, or those looking to replace an existing one.
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