How ChatGPT Gov Highlights the Need for AI Guardrails Across Highly Regulated Sectors

Matt Blumberg, the CEO of Acrolinx, goes in-depth into why ChatGPT Gov reinforces the need for AI guardrails in highly regulated industries. This article originally appeared in Insight Jam, an enterprise IT community that enables human conversation on AI.

Recently, OpenAI launched ChatGPT Gov, a new platform aiming to streamline access to OpenAI for government agencies and enable them to easily manage their own security, privacy, and compliance requirements. The launch is just one of the latest examples highlighting the need for content guardrails within government agencies and other highly regulated industries like financial services and healthcare.

Amidst an evolving regulatory landscape and rapid AI innovation, businesses must protect themselves from issues stemming from AI-generated content. This includes legal, regulatory, and even reputational risks. To do this, deploying AI content guardrails for compliance is critical. Why? So that enterprises comply with both federal and industry-specific regulations and ensure they aren’t opening up their business to risk.

Why Did Government Agencies Need ChatGPT Gov?

As the US government increasingly adopts generative AI to boost efficiency and productivity, ChatGPT Gov demonstrates the need for content compliance across government agencies. But content guardrails don’t just exist for government employees as they deploy the technology—they’re a safeguard that all businesses should take to mitigate risk.

This is not the first time OpenAI has released products to help users protect their content. Their enterprise product launch last year helped businesses leverage generative AI within their operations while offering enterprise-grade privacy and security. Across highly regulated industries, in particular, protecting content and ensuring it’s presented in an accurate, clear manner is vital as businesses increasingly deploy generative AI within their operations.

The Need for AI Guardrails in Highly Regulated Industries: Improving CX and Compliance

Highly regulated industries must publish compliant, clear, and accurate content. Enterprises risk legal, financial, regulatory, and reputational issues if content doesn’t meet these standards.

Financial services and healthcare are two of the most highly regulated industries where precise and accurate content is of the utmost importance.

• Consumer Duty regulations in financial services aim to set clear standards regarding consumer protections across the industry. These rules require enterprises to produce transparent content to ensure firms deliver positive consumer outcomes and prevent misleading information.
• Producing clear and accurate content is an essential step in delivering patient-centered care in the healthcare industry. Whether content is directed at patients or healthcare providers, deploying content guardrails is one way to ensure clarity for whoever is reading it.

Publishing clear content with consistent terminology enables customers to easily understand important financial and healthcare-related information. Enterprises are aware of the importance of clarity in their communications, with a recent survey of Fortune 500 companies finding that 61.2 percent say that clarity is the most critical factor in their business’s content.

Beyond prioritizing the customer experience, ensuring that marketing, technical documentation, and labeling guidelines meet FDA and other regulatory approvals is crucial for enterprises to protect themselves from legal issues. It’s also important in delivering essential information to customers so they are well-informed while making decisions about their financial well-being and health.

As companies worldwide are looking to comply with new AI regulations alongside existing industry regulations, deploying compliance guardrails to meet new legislation mitigates the risk of non-compliance. Content compliance solutions keep enterprise content in line with current and emerging requirements.

What Do AI Guardrails for Highly Regulated Industries Look Like?

AI content validation systems should scan, score, and fix content to check for brand alignment, consistency, and compliance before publication—eliminating risks that enterprises often run into stemming from low-quality content. These systems should be trained on a brand’s editorial guidelines to confirm that all published content is consistent throughout an enterprise and up to the standards of the editorial style guide. Additionally, these guardrails should align with current industry regulations, privacy laws, and standards so that enterprise content remains compliant.

Enterprises can deploy scorecards with relevant measurements to uncover opportunities to strengthen content and offer suggestions on how to do so while measuring and improving content quality. This ultimately reduces the amount of work required to produce high-quality content that is compliant, consistent, and has a faster time to market. In tandem, scorecards and guardrails can give enterprises insights into the strengths and weaknesses of content, giving creators actionable insights to improve content and ensure businesses are meeting their goals.

Guardrails as an Imperative for Business Success

The launch of ChatGPT Gov underscores the reality that every highly regulated industry needs AI compliance guardrails for their content. These guardrails mitigate risks for enterprises with non-compliant content that are surfacing legal, financial, regulatory, and reputational risks. As enterprises in these industries look to deploy AI technology to streamline and improve content, they must do so in ways that protect their operations and ensure customer clarity; deploying content guardrail software is a viable solution for businesses looking to stay compliant amid an everchanging regulatory landscape.