Kathleen McKnight

VP and Principal of KS&R

Kathleen McKnight serves as VP & Principal at the market research firm, KS&R, where she has supported B2B and technology-focused clients on a global basis for more than 20 years. She is skilled in establishing research programs to help inform actionable insights and often helps brands fine-tune their messaging to target purchase decision makers and influencers via win/loss analysis, brand tracking, message testing, and segmentation studies.