{"id":4305,"date":"2024-03-11T19:32:23","date_gmt":"2024-03-11T19:32:23","guid":{"rendered":"https:\/\/solutionsreview.com\/business-process-management\/?p=4305"},"modified":"2024-03-11T19:32:36","modified_gmt":"2024-03-11T19:32:36","slug":"how-to-master-hyper-personalization-in-banking","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/business-process-management\/how-to-master-hyper-personalization-in-banking\/","title":{"rendered":"How to Master Hyper-Personalization in Banking"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium_large wp-image-4306\" src=\"https:\/\/solutionsreview.com\/business-process-management\/files\/2024\/03\/How-to-Master-Hyper-Personalization-in-Banking-768x384.jpg\" alt=\"How to Master Hyper-Personalization in Banking\" width=\"768\" height=\"384\" srcset=\"https:\/\/solutionsreview.com\/business-process-management\/files\/2024\/03\/How-to-Master-Hyper-Personalization-in-Banking-768x384.jpg 768w, https:\/\/solutionsreview.com\/business-process-management\/files\/2024\/03\/How-to-Master-Hyper-Personalization-in-Banking-300x150.jpg 300w, https:\/\/solutionsreview.com\/business-process-management\/files\/2024\/03\/How-to-Master-Hyper-Personalization-in-Banking.jpg 786w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p style=\"text-align: justify;\"><strong><em>As part of Solutions Review&#8217;s <a href=\"https:\/\/solutionsreview.com\/solutions-review-contributor-guidelines\/\" target=\"_blank\" rel=\"noopener\">Contributed Content Series<\/a>\u2014<span class=\"ui-provider bkp bkq c d e f g h i j k l m n o p q r s t bkr bks w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">a collection of contributed articles written by our\u00a0<a class=\"external\" href=\"https:\/\/insightjam.com\/share\/W9PNIZN-ugApeSN3?utm_source=manual\" target=\"_blank\" rel=\"noopener nofollow\">enterprise tech thought leader<\/a><\/span><span class=\"ui-provider bkp bkq c d e f g h i j k l m n o p q r s t bkr bks w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\"><a class=\"external\" href=\"https:\/\/insightjam.com\/share\/W9PNIZN-ugApeSN3?utm_source=manual\" target=\"_blank\" rel=\"noopener nofollow\"> community<\/a><\/span>\u2014<span class=\"TextRun SCXW262277795 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW262277795 BCX0\">Bill <\/span><span class=\"NormalTextRun SCXW262277795 BCX0\">Waid,<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW262277795 BCX0\"><span class=\"SCXW262277795 BCX0\"> the <\/span><\/span><span class=\"TextRun SCXW262277795 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW262277795 BCX0\">Chief Product and Technology Officer at<\/span><span class=\"NormalTextRun SCXW262277795 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW262277795 BCX0\"><a href=\"https:\/\/www.fico.com\/\" target=\"_blank\" rel=\"noopener\">FICO<\/a>, explains how banking companies can utilize hyper-personalization.<\/span><\/span><\/em><\/strong><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\"><a href=\"https:\/\/insightjam.com\/share\/W9PNIZN-ugApeSN3?utm_source=manual\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-3998 alignleft\" src=\"https:\/\/solutionsreview.com\/business-process-management\/files\/2023\/10\/insightjam_logo.jpg\" alt=\"\" width=\"100\" height=\"100\" srcset=\"https:\/\/solutionsreview.com\/business-process-management\/files\/2023\/10\/insightjam_logo.jpg 100w, https:\/\/solutionsreview.com\/business-process-management\/files\/2023\/10\/insightjam_logo-60x60.jpg 60w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/a>In financial services, hyper-personalization is the Holy Grail of digital success. It&#8217;s the key to customer retention, satisfaction, and lifetime value (LTV) because it&#8217;s also the secret to cross-selling, up-selling, larger share-of-wallet, and longer customer journeys. Ask yourself: if a consumer will spend tens of thousands of dollars over their lifetime on financial products X, Y, and Z\u2014and they already get X from you\u2014can you convince them to get Y and Z from you, too?<\/span><span data-ccp-props=\"{&quot;469777462&quot;:[4066],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b><span data-contrast=\"auto\">Defining Best-in-Class Hyper-Personalization<\/span><\/b><span data-ccp-props=\"{&quot;469777462&quot;:[4066],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/h3>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Hyper-personalization is the ability to offer consistent, tailored customer experiences with the intent to become &#8220;hyper-relevant&#8221; in customers&#8217; lives. It goes far deeper than demographics: it&#8217;s a mastery of how every customer makes decisions about products and services in an always-on, real-time manner that&#8217;s preemptively attentive to their needs. The relevance of the personalized value you offer is the tradeoff customers are willing to make in exchange for you using their data. An overabundance of having and using customers&#8217; data without providing any value in exchange is the path for customers to begin forming &#8216;creepy&#8217; and intrusive thoughts.<\/span><span data-ccp-props=\"{&quot;469777462&quot;:[4066],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Connected processes, digital engagement, predictive analytics, artificial intelligence, and machine learning allow companies to glean broader and deeper customer insights. But engagements need to evolve over time and continuously realign to customers&#8217; changing circumstances in a manner that is.<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Relevant<\/span><\/b><span data-contrast=\"auto\"> (&#8220;The Right Offer&#8221; ): The products and services being offered must be differentiated and competitive compared to those put forth by other companies.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:false,&quot;201341983&quot;:0,&quot;335559740&quot;:240,&quot;469777462&quot;:[4066],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Compelling<\/span><\/b><span data-contrast=\"auto\"> (&#8220;The Right Customer&#8221; ): There may be millions of customers to whom strategies align, but each should feel that it is ideal for them;<\/span><span data-ccp-props=\"{&quot;134233279&quot;:false,&quot;201341983&quot;:0,&quot;335559740&quot;:240,&quot;469777462&quot;:[4066],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"14\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Timely<\/span><\/b><span data-contrast=\"auto\"> (&#8220;The Right Time&#8221; ): Timing is essential. Offers made with poor consideration of the situation they are trying to resolve for the customer have little chance of success. Customer touchpoints and offers must be delivered precisely; a relevant, compelling offer delivered too soon or too late will be as ineffective as ones that are irrelevant and uncompelling.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:false,&quot;201341983&quot;:0,&quot;335559740&quot;:240,&quot;469777462&quot;:[4066],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Of the three, timeliness is the most elusive. <a href=\"https:\/\/www.bcg.com\/publications\/2023\/how-bank-cmos-can-do-more-with-less\" target=\"_blank\" rel=\"noopener\">Boston Consulting Group (BCG) found<\/a> that it takes most financial institutions at least 14 weeks to launch a personalized digital marketing campaign, with only 15 percent of banking CMOs rating their organization&#8217;s personalization capabilities above a &#8220;basic&#8221; level, even though they had extensive funding and support from the C-suite.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b><span data-contrast=\"auto\">Forrester Investigates the Hyper-Personalization Challenge<\/span><\/b><span data-ccp-props=\"{&quot;469777462&quot;:[4066],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/h3>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">If the desire, the budget, and the executive mandate are all in place, why are so many banks still coming up short? Earlier this year, Forrester Research sought to find out: they surveyed hundreds of executives responsible for personalizing customer experiences at financial services firms. They published their findings in the report <\/span><a href=\"https:\/\/www.fico.com\/en\/latest-thinking\/analystpartner-collateral\/forrester-report-unlocking-hyper-personalization-hyper\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">&#8220;Unlocking Hyper-Personalization At Hyper-Scale.&#8221;<\/span><\/a><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Forrester found that most banks struggle to make personalization part of their customer engagement and customer experience strategies simply because they still lack ready access to data and insights. Forrester&#8217;s findings and recommendations include:<\/span><span data-ccp-props=\"{&quot;469777462&quot;:[4066],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><b><span data-contrast=\"auto\">Banks must uplevel capabilities to achieve personalization and improve outcomes. <\/span><\/b>There is a lot of room for banks to enhance customer journeys. Personalization challenges of fraud, risk, and a poor understanding of customers lead to missed opportunities and costly consequences.<\/li>\n<li style=\"text-align: justify;\"><b><span data-contrast=\"auto\">Banks must strategically prioritize their personalization objectives to ensure customer-centric outcomes. <\/span><\/b>To achieve these outcomes, bank leaders must ensure their organizations have stable foundations with composable building blocks, including an applied intelligence platform that facilitates personalized business services and internal collaboration.<\/li>\n<li style=\"text-align: justify;\"><b><span data-contrast=\"auto\">Personalization strategies lack critical data and insights capabilities. <\/span><\/b>Only half of respondents said their organization strives for a single view of its customers through accurate and accessible data. As data, insights, actions, and outcomes capabilities for personalization are leveraged, most firms implement these capabilities myopically in select departments, which stifles their reach and impact. <span data-ccp-props=\"{&quot;134233279&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:240,&quot;335559740&quot;:240,&quot;469777462&quot;:[4066],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/li>\n<li style=\"text-align: justify;\"><b><span data-contrast=\"auto\">Personalization challenges lead to costly consequences for banks. <\/span><\/b>Legacy systems, a lack of skilled talent, an inability to meet customer expectations, and the need to adhere to government regulations prevent banks from realizing their personalization objectives.<\/li>\n<li style=\"text-align: justify;\"><b><span data-contrast=\"auto\">Personalization practices are maturing. <\/span><\/b>Banks are actively expanding their use of data, insights, actions, and outcomes capabilities. As they advance their personalization practices, strategic shifts are underway to implement essential data and insights capabilities.<span data-ccp-props=\"{&quot;134233279&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:240,&quot;335559740&quot;:240,&quot;469777462&quot;:[4066],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">With this in mind, the Forrester report proposes clear opportunities for banks to improve their hyper-personalization:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:240,&quot;335559740&quot;:240,&quot;469777462&quot;:[4066],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/p>\n<ol style=\"text-align: justify;\">\n<li data-leveltext=\"%1.\" data-font=\"\" data-listid=\"18\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Achieve a singular view of your customer through accurate, accessible data. <\/span><\/b><span data-contrast=\"auto\">To succeed with personalization at scale, banks are deploying data capabilities\u2014feature management, external data access, dataflow, and contextual processing \u2014to advance their journeys.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:540,&quot;335559739&quot;:240,&quot;335559740&quot;:240,&quot;469777462&quot;:[4066],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"\" data-listid=\"18\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Gather insights at the Individual level by applying analytics and machine learning to data. <\/span><\/b><span data-contrast=\"auto\">Fewer than half of respondents&#8217; banks have feature generation and profiling to calculate and serve derived data attributes throughout their organizations and to maximize value. Even fewer have advanced analytics and ML models to understand and predict customer behavior.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:540,&quot;335559739&quot;:240,&quot;335559740&quot;:240,&quot;469777462&quot;:[4066],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"\" data-listid=\"18\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Turn your insights into actions so changes can be implemented. <\/span><\/b><span data-contrast=\"auto\">Once a bank successfully creates a singular view of customer data and gathers segmentation insights, it must take those insights from the realm of data scientists and translate them into impactful decisions and actions.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:540,&quot;335559739&quot;:240,&quot;335559740&quot;:240,&quot;469777462&quot;:[4066],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"\" data-listid=\"18\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Monitor, control, improve, and react to outcomes based on results. <\/span><\/b><span data-contrast=\"auto\">After deploying insights-based actions, banks must learn from the outcomes of those actions based on their results in the market and cycle those learnings back into the business.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:false,&quot;201341983&quot;:0,&quot;335559685&quot;:540,&quot;335559739&quot;:240,&quot;335559740&quot;:240,&quot;469777462&quot;:[4066],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><b><span data-contrast=\"auto\">The Reward for Getting Hyper-Personalization Right<\/span><\/b><span data-ccp-props=\"{&quot;469777462&quot;:[4066],&quot;469777927&quot;:[0],&quot;469777928&quot;:[1]}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">All of this sounds like a costly, arduous effort. However, research shows that the ROI is there for those who succeed. <a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\" target=\"_blank\" rel=\"noopener\">McKinsey found<\/a> that companies that excel at personalization generate 40 percent more revenue than their &#8220;average&#8221; counterparts, and their customers are 78 percent <\/span><span data-contrast=\"none\">more likely to repeat purchases<\/span><span data-contrast=\"auto\"> and r<\/span><span data-contrast=\"none\">ecommend that company to a friend.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"none\">The consensus from industry experts is clear: with all the right parts in place, <\/span><span data-contrast=\"auto\">hyper-personalization is the foundation upon which customer satisfaction, loyalty, and profitable long-term relationships are built. The only question is, are you going to get there first?<\/span><\/p>\n<hr \/>\n<p style=\"text-align: justify;\"><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\"><div class=\"widget\"><div class=\"aside-card\">\t\t\t<div class=\"textwidget\"><p><a class=\"speedbump-2\" href=\"https:\/\/solutionsreview.com\/business-process-management\/free-bpm-buyers-guide\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1682\" src=\"https:\/\/solutionsreview.com\/business-process-management\/files\/2019\/02\/bpm-speedbump.jpg\" alt=\"Download Link to BPM Buyers Guide\" width=\"800\" height=\"225\" \/><\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As part of Solutions Review&#8217;s Contributed Content Series\u2014a collection of contributed articles written by our\u00a0enterprise tech thought leader community\u2014Bill Waid, the Chief Product and Technology Officer at\u00a0FICO, explains how banking companies can utilize hyper-personalization. In financial services, hyper-personalization is the Holy Grail of digital success. It&#8217;s the key to customer retention, satisfaction, and lifetime value [&hellip;]<\/p>\n","protected":false},"author":1060,"featured_media":4306,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[2277,2278,1858,2279,2281,2280],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Master Hyper-Personalization in Banking<\/title>\n<meta name=\"description\" content=\"As part of Solutions Review&#039;s Contributed Content Series, Bill Waid at FICO explains to master hyper-personalization in the banking sector.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/business-process-management\/how-to-master-hyper-personalization-in-banking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Master Hyper-Personalization in Banking\" \/>\n<meta property=\"og:description\" content=\"As part of Solutions Review&#039;s Contributed Content Series, Bill Waid at FICO explains to master hyper-personalization in the banking sector.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/solutionsreview.com\/business-process-management\/how-to-master-hyper-personalization-in-banking\/\" \/>\n<meta property=\"og:site_name\" content=\"Best BPM Tools, Vendors, Software and BPMS\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-11T19:32:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-11T19:32:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/solutionsreview.com\/business-process-management\/files\/2024\/03\/How-to-Master-Hyper-Personalization-in-Banking.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"786\" \/>\n\t<meta property=\"og:image:height\" content=\"393\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bill Waid\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bill Waid\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/solutionsreview.com\/business-process-management\/how-to-master-hyper-personalization-in-banking\/\",\"url\":\"https:\/\/solutionsreview.com\/business-process-management\/how-to-master-hyper-personalization-in-banking\/\",\"name\":\"How to Master Hyper-Personalization in Banking\",\"isPartOf\":{\"@id\":\"https:\/\/solutionsreview.com\/business-process-management\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/solutionsreview.com\/business-process-management\/how-to-master-hyper-personalization-in-banking\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/solutionsreview.com\/business-process-management\/how-to-master-hyper-personalization-in-banking\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/solutionsreview.com\/business-process-management\/files\/2024\/03\/How-to-Master-Hyper-Personalization-in-Banking.jpg\",\"datePublished\":\"2024-03-11T19:32:23+00:00\",\"dateModified\":\"2024-03-11T19:32:36+00:00\",\"author\":{\"@id\":\"https:\/\/solutionsreview.com\/business-process-management\/#\/schema\/person\/c9f8fc5200936ddc5af78743fcf26daf\"},\"description\":\"As part of Solutions Review's Contributed Content Series, Bill Waid at FICO explains to master hyper-personalization in the banking sector.\",\"breadcrumb\":{\"@id\":\"https:\/\/solutionsreview.com\/business-process-management\/how-to-master-hyper-personalization-in-banking\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/solutionsreview.com\/business-process-management\/how-to-master-hyper-personalization-in-banking\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/solutionsreview.com\/business-process-management\/how-to-master-hyper-personalization-in-banking\/#primaryimage\",\"url\":\"https:\/\/solutionsreview.com\/business-process-management\/files\/2024\/03\/How-to-Master-Hyper-Personalization-in-Banking.jpg\",\"contentUrl\":\"https:\/\/solutionsreview.com\/business-process-management\/files\/2024\/03\/How-to-Master-Hyper-Personalization-in-Banking.jpg\",\"width\":786,\"height\":393,\"caption\":\"How to Master Hyper-Personalization in Banking\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/solutionsreview.com\/business-process-management\/how-to-master-hyper-personalization-in-banking\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/solutionsreview.com\/business-process-management\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Master Hyper-Personalization in Banking\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/solutionsreview.com\/business-process-management\/#website\",\"url\":\"https:\/\/solutionsreview.com\/business-process-management\/\",\"name\":\"Best BPM Tools, Vendors, Software and BPMS\",\"description\":\"Buyer&#039;s Guide and Best Practices\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/solutionsreview.com\/business-process-management\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/solutionsreview.com\/business-process-management\/#\/schema\/person\/c9f8fc5200936ddc5af78743fcf26daf\",\"name\":\"Bill Waid\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/solutionsreview.com\/business-process-management\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/solutionsreview.com\/business-process-management\/files\/2024\/03\/bwaid.png\",\"contentUrl\":\"https:\/\/solutionsreview.com\/business-process-management\/files\/2024\/03\/bwaid.png\",\"caption\":\"Bill Waid\"},\"description\":\"Bill Waid is chief product and technology officer for FICO. In this role, he drives the development of the FICO Platform, which provides the decisioning foundation companies need to achieve digital transformation. Bill previously was general manager for Decision Management Systems at FICO, helping firms adopt analytics, decisioning, and optimization solutions that identify and take action on unique, predictive insights in real-time. Bill joined FICO in 2002 to lead the formation of the decision management business.\",\"sameAs\":[\"https:\/\/www.fico.com\/\",\"https:\/\/www.linkedin.com\/in\/billwaid\/\"],\"url\":\"https:\/\/solutionsreview.com\/business-process-management\/author\/bwaid\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Master Hyper-Personalization in Banking","description":"As part of Solutions Review's Contributed Content Series, Bill Waid at FICO explains to master hyper-personalization in the banking sector.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/solutionsreview.com\/business-process-management\/how-to-master-hyper-personalization-in-banking\/","og_locale":"en_US","og_type":"article","og_title":"How to Master Hyper-Personalization in Banking","og_description":"As part of Solutions Review's Contributed Content Series, Bill Waid at FICO explains to master hyper-personalization in the banking sector.","og_url":"https:\/\/solutionsreview.com\/business-process-management\/how-to-master-hyper-personalization-in-banking\/","og_site_name":"Best BPM Tools, Vendors, Software and BPMS","article_published_time":"2024-03-11T19:32:23+00:00","article_modified_time":"2024-03-11T19:32:36+00:00","og_image":[{"width":786,"height":393,"url":"https:\/\/solutionsreview.com\/business-process-management\/files\/2024\/03\/How-to-Master-Hyper-Personalization-in-Banking.jpg","type":"image\/jpeg"}],"author":"Bill Waid","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Bill Waid","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/solutionsreview.com\/business-process-management\/how-to-master-hyper-personalization-in-banking\/","url":"https:\/\/solutionsreview.com\/business-process-management\/how-to-master-hyper-personalization-in-banking\/","name":"How to Master Hyper-Personalization in Banking","isPartOf":{"@id":"https:\/\/solutionsreview.com\/business-process-management\/#website"},"primaryImageOfPage":{"@id":"https:\/\/solutionsreview.com\/business-process-management\/how-to-master-hyper-personalization-in-banking\/#primaryimage"},"image":{"@id":"https:\/\/solutionsreview.com\/business-process-management\/how-to-master-hyper-personalization-in-banking\/#primaryimage"},"thumbnailUrl":"https:\/\/solutionsreview.com\/business-process-management\/files\/2024\/03\/How-to-Master-Hyper-Personalization-in-Banking.jpg","datePublished":"2024-03-11T19:32:23+00:00","dateModified":"2024-03-11T19:32:36+00:00","author":{"@id":"https:\/\/solutionsreview.com\/business-process-management\/#\/schema\/person\/c9f8fc5200936ddc5af78743fcf26daf"},"description":"As part of Solutions Review's Contributed Content Series, Bill Waid at FICO explains to master hyper-personalization in the banking sector.","breadcrumb":{"@id":"https:\/\/solutionsreview.com\/business-process-management\/how-to-master-hyper-personalization-in-banking\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/solutionsreview.com\/business-process-management\/how-to-master-hyper-personalization-in-banking\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/solutionsreview.com\/business-process-management\/how-to-master-hyper-personalization-in-banking\/#primaryimage","url":"https:\/\/solutionsreview.com\/business-process-management\/files\/2024\/03\/How-to-Master-Hyper-Personalization-in-Banking.jpg","contentUrl":"https:\/\/solutionsreview.com\/business-process-management\/files\/2024\/03\/How-to-Master-Hyper-Personalization-in-Banking.jpg","width":786,"height":393,"caption":"How to Master Hyper-Personalization in Banking"},{"@type":"BreadcrumbList","@id":"https:\/\/solutionsreview.com\/business-process-management\/how-to-master-hyper-personalization-in-banking\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/solutionsreview.com\/business-process-management\/"},{"@type":"ListItem","position":2,"name":"How to Master Hyper-Personalization in Banking"}]},{"@type":"WebSite","@id":"https:\/\/solutionsreview.com\/business-process-management\/#website","url":"https:\/\/solutionsreview.com\/business-process-management\/","name":"Best BPM Tools, Vendors, Software and BPMS","description":"Buyer&#039;s Guide and Best Practices","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/solutionsreview.com\/business-process-management\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/solutionsreview.com\/business-process-management\/#\/schema\/person\/c9f8fc5200936ddc5af78743fcf26daf","name":"Bill Waid","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/solutionsreview.com\/business-process-management\/#\/schema\/person\/image\/","url":"https:\/\/solutionsreview.com\/business-process-management\/files\/2024\/03\/bwaid.png","contentUrl":"https:\/\/solutionsreview.com\/business-process-management\/files\/2024\/03\/bwaid.png","caption":"Bill Waid"},"description":"Bill Waid is chief product and technology officer for FICO. In this role, he drives the development of the FICO Platform, which provides the decisioning foundation companies need to achieve digital transformation. Bill previously was general manager for Decision Management Systems at FICO, helping firms adopt analytics, decisioning, and optimization solutions that identify and take action on unique, predictive insights in real-time. Bill joined FICO in 2002 to lead the formation of the decision management business.","sameAs":["https:\/\/www.fico.com\/","https:\/\/www.linkedin.com\/in\/billwaid\/"],"url":"https:\/\/solutionsreview.com\/business-process-management\/author\/bwaid\/"}]}},"_links":{"self":[{"href":"https:\/\/solutionsreview.com\/business-process-management\/wp-json\/wp\/v2\/posts\/4305"}],"collection":[{"href":"https:\/\/solutionsreview.com\/business-process-management\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/solutionsreview.com\/business-process-management\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/solutionsreview.com\/business-process-management\/wp-json\/wp\/v2\/users\/1060"}],"replies":[{"embeddable":true,"href":"https:\/\/solutionsreview.com\/business-process-management\/wp-json\/wp\/v2\/comments?post=4305"}],"version-history":[{"count":0,"href":"https:\/\/solutionsreview.com\/business-process-management\/wp-json\/wp\/v2\/posts\/4305\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/solutionsreview.com\/business-process-management\/wp-json\/wp\/v2\/media\/4306"}],"wp:attachment":[{"href":"https:\/\/solutionsreview.com\/business-process-management\/wp-json\/wp\/v2\/media?parent=4305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/solutionsreview.com\/business-process-management\/wp-json\/wp\/v2\/categories?post=4305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/solutionsreview.com\/business-process-management\/wp-json\/wp\/v2\/tags?post=4305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}