Adobe, Microsoft Team Up in Azure Cloud to Transform Customer Experiences

Adobe and Microsoft recently started working together and on Monday, unveiled their first set of solutions aimed at improving customer experiences.

“Together, the two companies will enable businesses to dramatically strengthen their brands through solutions with Microsoft Azure, Adobe Marketing Cloud and Microsoft Dynamics 365,” Microsoft said in a recent release.

Last September, it was revealed that Azure would be the preferred cloud platform for Adobe’s marketing, creative and document clouds. And Adobe said this latest change builds on the previous partnership.

“Bringing together Adobe’s and Microsoft’s sales, marketing and customer intelligence solutions enables brands to better understand and engage with their customers across all touch points,” said Abhay Parasnis, Adobe EVP and CTO.

A combined Adobe Analytics and Microsoft Power BI for enterprises will come out of this team, who aim to improve customer satisfaction.

“Customers today expect a well-designed, personalized and consistent experience every time they engage with a brand,” said Shantanu Narayen, president and CEO of Adobe. “Adobe and Microsoft will bring together the cloud horsepower and end-to-end capabilities brands need to design and deliver great digital experiences.”

Microsoft will reportedly make Adobe Marketing Cloud its preferred marketing service for Dynamics 365 Enterprise edition. They hope this will offer clients a strong and comprehensive marketing service for Microsoft’s next round of business apps.

The two organizations will partner to produce “standardized data models for their marketing and business applications — leveraging artificial intelligence, machine learning and advance analytics — that customers can use to create new data-driven sales and marketing capabilities,” according to the release.

Enterprise customers, third-party developers and partners will have access to the data models.

Click here for the entire release. 

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