Adobe and Microsoft Corporation announced today at Microsoft Ignite, plans for a partnership that will help enterprises embrace digital transformation with a ‘personalized experience’. The two companies aim to help businesses strengthen their brands with the assistance of Microsoft Azure, Adobe Marketing Cloud and Microsoft Dynamics 365 technology.
Satya Nadella, CEO of Microsoft explained how businesses of all sizes will benefit from the collaboration.
“Together, Adobe and Microsoft are bringing the most advanced marketing capabilities on the most powerful and intelligent cloud to help companies digitally transform and engage customers in new ways. Business leaders in every industry are focused on how to better engage their digital customers, wherever they are.”
How exactly do Adobe and Microsoft intent to make these changes? The magic will be within business/tech engagement.
“Customers today expect a well-designed, personalized and consistent experience every time they engage with a brand,” said Shantanu Narayen, president and CEO of Adobe. “Adobe and Microsoft will bring together the cloud horsepower and end-to-end capabilities brands need to design and deliver great digital experiences.”
Watch Microsoft Ignite keynotes and presenters, live on their video stream.
By working hand-in-hand with companies, Adobe and Microsoft to help them implement integrated solutions that will offer unprecedented insights and predictions, including connected customer touchpoints across departments in an effort to drive brand loyalty and growth.
Checkout more news and product releases at Microsoft Ignite.