{"id":1675,"date":"2017-04-25T09:51:27","date_gmt":"2017-04-25T13:51:27","guid":{"rendered":"https:\/\/solutionsreview.com\/cloud-platforms\/?p=1675"},"modified":"2017-04-25T09:51:46","modified_gmt":"2017-04-25T13:51:46","slug":"microsoft-aws-and-google-entangled-in-price-war","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/cloud-platforms\/microsoft-aws-and-google-entangled-in-price-war\/","title":{"rendered":"Microsoft, AWS and Google Entangled in Price War"},"content":{"rendered":"

\"GartnerMicrosoft, Amazon Web Services (AWS) and Google are considered the leaders in the cloud space and may have reportedly just engaged in a battle over who will offer the lowest price to customers.<\/p>\n

According to ZDNet<\/a>, discounts for cloud computing solutions have been solely placed on virtual machines, but prices relating to storage and databases may soon see a cut. A recent analysis of pricing completed by 451 Research found that the enterprise will see the discounts over the next year and a half.<\/p>\n

The firm\u2019s analysts said that object storage pricing has gone down across all regions about 14 percent over the past year, and in the same time period, virtual machine prices have fallen five percent. Cold storage started its descent toward the end of 2016 with IBM\u2019s SoftLayer\u2019s object storage price reduction. Then AWS, Google and Microsoft jumped on the bandwagon.<\/p>\n

“The big cloud providers appear to be playing an aggressive game of tit-for-tat, cutting object storage prices to avoid standing out as expensive,” Jean Atelsek<\/a>, digital economics unit analyst at 451 Research, told ZDNet.<\/p>\n

He went on to say that there hasn\u2019t been a major price war outside compute in this space before and that the emergence of this competition \u201creflects object storage’s move into the mainstream.\u201d<\/p>\n

Vendors are trying to lower their storage prices in order to gain the business of enterprises that are migrating large workloads out of data centers and into the cloud. The savings are great for those in the market for a new solution, but are the vendors losing out? ZDNet says that the providers still appear to be making a 30 percent margin on virtual machines, even after several cuts in price.<\/p>\n

So will this be an all-out price war? Check in with us to find out.<\/p>\n

And stay with us for all the latest news in this space, check out our Week in Review series<\/a>, and don\u2019t forget to connect with us on Twitter<\/a>, Facebook <\/a>and LinkedIn.<\/a><\/em><\/p>\n
Widget not in any sidebars
\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Microsoft, Amazon Web Services (AWS) and Google are considered the leaders in the cloud space and may have reportedly just engaged in a battle over who will offer the lowest price to customers. According to ZDNet, discounts for cloud computing solutions have been solely placed on virtual machines, but prices relating to storage and databases […]<\/p>\n","protected":false},"author":33,"featured_media":1237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[583,30,41,69,53,205,11,26,33,23,115,17,16,20],"acf":[],"yoast_head":"\nMicrosoft, AWS and Google Entangled in Price War - Best Enterprise Cloud Strategy Tools, Vendors, Managed Service Providers, MSP and Solutions<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/cloud-platforms\/microsoft-aws-and-google-entangled-in-price-war\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/solutionsreview.com\/cloud-platforms\/microsoft-aws-and-google-entangled-in-price-war\/\",\"url\":\"https:\/\/solutionsreview.com\/cloud-platforms\/microsoft-aws-and-google-entangled-in-price-war\/\",\"name\":\"Microsoft, AWS and Google Entangled in Price War - Best Enterprise Cloud Strategy Tools, Vendors, Managed Service Providers, MSP and Solutions\",\"isPartOf\":{\"@id\":\"https:\/\/solutionsreview.com\/cloud-platforms\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/solutionsreview.com\/cloud-platforms\/microsoft-aws-and-google-entangled-in-price-war\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/solutionsreview.com\/cloud-platforms\/microsoft-aws-and-google-entangled-in-price-war\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/solutionsreview.com\/cloud-platforms\/files\/2016\/08\/Gartner-Projects-1-Trillion-Shift-In-IT-Spending-To-Cloud.jpg\",\"datePublished\":\"2017-04-25T13:51:27+00:00\",\"dateModified\":\"2017-04-25T13:51:46+00:00\",\"author\":{\"@id\":\"\"},\"breadcrumb\":{\"@id\":\"https:\/\/solutionsreview.com\/cloud-platforms\/microsoft-aws-and-google-entangled-in-price-war\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/solutionsreview.com\/cloud-platforms\/microsoft-aws-and-google-entangled-in-price-war\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/solutionsreview.com\/cloud-platforms\/microsoft-aws-and-google-entangled-in-price-war\/#primaryimage\",\"url\":\"https:\/\/solutionsreview.com\/cloud-platforms\/files\/2016\/08\/Gartner-Projects-1-Trillion-Shift-In-IT-Spending-To-Cloud.jpg\",\"contentUrl\":\"https:\/\/solutionsreview.com\/cloud-platforms\/files\/2016\/08\/Gartner-Projects-1-Trillion-Shift-In-IT-Spending-To-Cloud.jpg\",\"width\":800,\"height\":350},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/solutionsreview.com\/cloud-platforms\/microsoft-aws-and-google-entangled-in-price-war\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/solutionsreview.com\/cloud-platforms\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Microsoft, AWS and Google Entangled in Price War\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/solutionsreview.com\/cloud-platforms\/#website\",\"url\":\"https:\/\/solutionsreview.com\/cloud-platforms\/\",\"name\":\"Best Enterprise Cloud Strategy Tools, Vendors, Managed Service Providers, MSP and Solutions\",\"description\":\"Guides, Analysis and Best Practices\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/solutionsreview.com\/cloud-platforms\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"https:\/\/solutionsreview.com\/cloud-platforms\/author\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Microsoft, AWS and Google Entangled in Price War - Best Enterprise Cloud Strategy Tools, Vendors, Managed Service Providers, MSP and Solutions","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/solutionsreview.com\/cloud-platforms\/microsoft-aws-and-google-entangled-in-price-war\/","twitter_misc":{"Written by":"","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/solutionsreview.com\/cloud-platforms\/microsoft-aws-and-google-entangled-in-price-war\/","url":"https:\/\/solutionsreview.com\/cloud-platforms\/microsoft-aws-and-google-entangled-in-price-war\/","name":"Microsoft, AWS and Google Entangled in Price War - Best Enterprise Cloud Strategy Tools, Vendors, Managed Service Providers, MSP and Solutions","isPartOf":{"@id":"https:\/\/solutionsreview.com\/cloud-platforms\/#website"},"primaryImageOfPage":{"@id":"https:\/\/solutionsreview.com\/cloud-platforms\/microsoft-aws-and-google-entangled-in-price-war\/#primaryimage"},"image":{"@id":"https:\/\/solutionsreview.com\/cloud-platforms\/microsoft-aws-and-google-entangled-in-price-war\/#primaryimage"},"thumbnailUrl":"https:\/\/solutionsreview.com\/cloud-platforms\/files\/2016\/08\/Gartner-Projects-1-Trillion-Shift-In-IT-Spending-To-Cloud.jpg","datePublished":"2017-04-25T13:51:27+00:00","dateModified":"2017-04-25T13:51:46+00:00","author":{"@id":""},"breadcrumb":{"@id":"https:\/\/solutionsreview.com\/cloud-platforms\/microsoft-aws-and-google-entangled-in-price-war\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/solutionsreview.com\/cloud-platforms\/microsoft-aws-and-google-entangled-in-price-war\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/solutionsreview.com\/cloud-platforms\/microsoft-aws-and-google-entangled-in-price-war\/#primaryimage","url":"https:\/\/solutionsreview.com\/cloud-platforms\/files\/2016\/08\/Gartner-Projects-1-Trillion-Shift-In-IT-Spending-To-Cloud.jpg","contentUrl":"https:\/\/solutionsreview.com\/cloud-platforms\/files\/2016\/08\/Gartner-Projects-1-Trillion-Shift-In-IT-Spending-To-Cloud.jpg","width":800,"height":350},{"@type":"BreadcrumbList","@id":"https:\/\/solutionsreview.com\/cloud-platforms\/microsoft-aws-and-google-entangled-in-price-war\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/solutionsreview.com\/cloud-platforms\/"},{"@type":"ListItem","position":2,"name":"Microsoft, AWS and Google Entangled in Price War"}]},{"@type":"WebSite","@id":"https:\/\/solutionsreview.com\/cloud-platforms\/#website","url":"https:\/\/solutionsreview.com\/cloud-platforms\/","name":"Best Enterprise Cloud Strategy Tools, Vendors, Managed Service Providers, MSP and Solutions","description":"Guides, Analysis and Best Practices","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/solutionsreview.com\/cloud-platforms\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"","url":"https:\/\/solutionsreview.com\/cloud-platforms\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/solutionsreview.com\/cloud-platforms\/wp-json\/wp\/v2\/posts\/1675"}],"collection":[{"href":"https:\/\/solutionsreview.com\/cloud-platforms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/solutionsreview.com\/cloud-platforms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/solutionsreview.com\/cloud-platforms\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/solutionsreview.com\/cloud-platforms\/wp-json\/wp\/v2\/comments?post=1675"}],"version-history":[{"count":0,"href":"https:\/\/solutionsreview.com\/cloud-platforms\/wp-json\/wp\/v2\/posts\/1675\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/solutionsreview.com\/cloud-platforms\/wp-json\/wp\/v2\/media\/1237"}],"wp:attachment":[{"href":"https:\/\/solutionsreview.com\/cloud-platforms\/wp-json\/wp\/v2\/media?parent=1675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/solutionsreview.com\/cloud-platforms\/wp-json\/wp\/v2\/categories?post=1675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/solutionsreview.com\/cloud-platforms\/wp-json\/wp\/v2\/tags?post=1675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}