{"id":588,"date":"2017-04-21T10:41:08","date_gmt":"2017-04-21T14:41:08","guid":{"rendered":"https:\/\/solutionsreview.com\/content-management\/?p=588"},"modified":"2017-04-21T10:41:08","modified_gmt":"2017-04-21T14:41:08","slug":"gartner-why-ecm-is-out-and-content-services-is-in","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/content-management\/gartner-why-ecm-is-out-and-content-services-is-in\/","title":{"rendered":"Gartner: Why ECM is Out and Content Services is in"},"content":{"rendered":"

\"GartnerWord has spread in the Enterprise that Gartner rebranded the term Enterprise Content Management (ECM) at the start of 2017 and it\u2019s now referred to as content services. But do you know why there was a need for a change? Gartner Research Director Michael Woodbridge took to the tech research giant\u2019s blog<\/a> with an explanation.<\/p>\n

First, he mentioned that he\u2019s been working on the change for about half of a year and that it certainly wasn\u2019t an easy feat.<\/p>\n

\u201cECM is now dead (kaput, finite, an ex-market name), at least in how Gartner defines the market. It\u2019s been replaced by the term\u00a0Content Services, a strategic concept that covers three aspects, namely\u00a0Content Services Applications,\u00a0Platforms\u00a0and\u00a0Components,\u201d Woodbridge said.<\/p><\/blockquote>\n

He went on to explain more about the change, saying that this strategic approach would give businesses a better understanding of how to gain the benefits “promised by the original vision of ECM.\u201d Woodbridge claims that the overall business goals most are looking to gain with an ECM tool are in demand by the enterprise and\u00a0are made up of the following:<\/p>\n

    \n
  1. Regulatory compliance and risk management<\/li>\n
  2. Retention and dissemination of business knowledge<\/li>\n
  3. Cost and process efficiencies<\/li>\n
  4. Innovation and new ways of working<\/li>\n<\/ol>\n

    Harnessing these benefits from an ECM solution was rarely achieved, according to the post. The first goal on the list, managing risk and regulatory compliance,\u00a0was reportedly the easiest to accomplish with an ECM tool. The final three typically created road bumps for organizations.<\/p>\n

    \u201cA centralized platform often requires complex integration to deliver information in the context of user activities and therefore knowledge sharing initiatives (goal 2) have met with slow adoption. A purely centralized platform can also be costly and time-consuming to provide new innovation (goals 3 and 4),\u201d Woodbridge said.<\/p>\n

    He went on to define the content services approach, saying, \u201cIt\u2019s strategic, rather than technology oriented and provides an evolved way of thinking about how to solve content related problems. It blends the reality of what is happening now in the digital enterprise and the emerging technology of the near future.\u201d<\/p>\n

    Because many companies exist in a multi-repository environment, quick wins and solutions that solve problems close to immediately are in demand. That\u2019s where content applications come in, along with other technology platforms that will allow organizations to have more control of various content sources.<\/p>\n

    \u201cThese types of technology will move beyond a \u2018retrieve and present\u2019 approach to an approach where the content is usable and manageable regardless of its source repository. These types of technologies fit into what Gartner defines as\u00a0Content Services Platforms and Components,\u201d Woodbridge said.<\/p>\n

    With this strategy, the enterprise will be better suited to attain the four goals from Gartner listed above. And content services will reportedly be delivered in a fast and cost-effective way that also respects governance and compliance regulations.<\/p>\n

    And while they are just words, Woodbridge says this rebranding \u201carticulates a different way of thinking about the problem that can be liberating for organizations paralyzed by the apparent need for consolidation.\u201d<\/p>\n

    For more information on providers in this space, download our Buyer’s Guide for vendor profiles and questions to ask.<\/em><\/p>\n
    Widget not in any sidebars
    \n","protected":false},"excerpt":{"rendered":"

    Word has spread in the Enterprise that Gartner rebranded the term Enterprise Content Management (ECM) at the start of 2017 and it\u2019s now referred to as content services. But do you know why there was a need for a change? Gartner Research Director Michael Woodbridge took to the tech research giant\u2019s blog with an explanation. […]<\/p>\n","protected":false},"author":1,"featured_media":589,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[37],"tags":[156,11,221,3,19,12],"acf":[],"yoast_head":"\nGartner: Why ECM is Out and Content Services is in - Best Content Services Platforms\u200e, Software and Content Management ECM Vendors<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/content-management\/gartner-why-ecm-is-out-and-content-services-is-in\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gartner: Why ECM is Out and Content Services is in - Best Content Services Platforms\u200e, Software and Content Management ECM Vendors\" \/>\n<meta property=\"og:description\" content=\"Word has spread in the Enterprise that Gartner rebranded the term Enterprise Content Management (ECM) at the start of 2017 and it\u2019s now referred to as content services. 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