Top MarTech News From the Week of January 27th: Updates from SugarCRM, Act-On Software, Simon Data, and More

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of January 27th. This round-up covers announcements and updates from companies like SugarCRM, Act-On Software, Simon Data, and more.

Keeping tabs on the most relevant CRM and MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from January 27th.

Top MarTech News From the Week of January 27th, 2023

Act-On Software Earns its HIPAA Compliance

Act-On Software has earned HIPAA compliance, expanding on the marketing automation platform’s information security standards. The HIPAA compliance comes on the heels of Act-On earning ISO 27001 certification in 2022, a framework for managing security risks, securing brand information, and protecting employee and client data. Gregg Neveu, Act-On Security Program Director, says, “Our HIPAA compliance assures health companies that if they trust their data with us—which is confidential patient medical information—the patient’s privacy is always protected end to end, even when those companies are doing business with other vendors.”

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Capacity Acquires Textel, a Cloud-Based Texting Platform

Capacity, an AI-powered support automation platform, has acquired Textel, a cloud-based texting platform. The acquisition will help Capacity expand its platform with AI-powered SMS business texting features that enhance the end-user customer experience for contact centers, high-growth companies, and small businesses. Textel will act as a subsidiary of Capacity, remain headquartered in St. Louis, and continue working with its over 1,700 customers.

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Cordial Announces its Partnership with Snowflake

Cordial, a cross-channel marketing management platform, has revealed details on a new partnership with Snowflake, a Data Cloud company. The companies will provide customers with seamless access to customer data, enabling them to analyze engagement trends, track performance, monitor consumer behaviors, and unlock additional insights about their metrics. Cordial will also list its data offering on the Snowflake Marketplace, making it easier for customers to leverage data from Snowflake in the Cordial platform.

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Gainsight Releases a Bi-Directional Integration Productboard

Gainsight—a growth platform for customer success, product, and community teams—has announced a new bi-directional integration between its Gainsight CS offering and Productboard. The integration will help product-centric and customer-success teams improve collaboration, optimize customer experience, spearhead roadmap strategies, boost retention rates, track product requests, identify product shortfalls, drive customer satisfaction, and more.

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Simon Data Launches a New Customer Data Solution for Marketers

Simon Data has launched a new solution to help marketing unify the customer data from their Cloud Data Warehouse (CDQ) and use it to build advanced custom audiences. Titled Simon Active, the new offering is built on Snowflake and uses zero-ETL technology to provide an accessible data architecture. Its “marketer-friendly” user interface allows users to combine data from various sources into comprehensive customer profiles, create hyper-targeted customer segments from large amounts of data, and improve campaign performance across channels.

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SugarCRM Expands its Platform with New Self-Service Capabilities

SugarCRM, an AI-driven CRM platform, has introduced several new digital self-service capabilities to help its B2B sellers keep up with customer demands. The new self-service tools can be embedded into an existing web presence and are designed to unite a company’s sales, marketing, and service teams, ensuring every customer interaction is optimized for growth. Additional features include an intuitive interface, multi-factor authentication, and customer tools to maintain their profiles, create service tickets, ask questions, submit service requests, and more.

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Expert Insights Section

Watch this space each week as the Solutions Review editors will use it to share new articles from the Expert Insights Series, Contributed Shorts videos, Expert Roundtable videos, event replays, and other curated content to help you gain a forward-thinking analysis and remain on-trend with changing industry expectations. All to meet the demand for what its editors do best: bring industry experts together to publish the web’s leading insights for enterprise technology practitioners.

Take These Courses to Become a Salesforce Expert in 2023

Salesforce is one of the market’s most recognizable marketing and CRM platforms. As more organizations adopt the company’s software, the more critical it is for their active and aspiring employees to keep their working knowledge of Salesforce’s capabilities up to date. With that in mind, our editors have compiled a list of the best training courses and online certification programs worth considering if you want to become a Salesforce expert in 2023.

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How Programmatic Data Delivery Can Pare Down Marketing Budgets, by William Skelly of Causeway Solutions

As part of Solutions Review’s Expert Insights Series, William Skelly, the CEO of Causeway Solutions, explains how programmatic data delivery can help companies pare down their marketing budgets. The article covers topics around optimizing marketing budgets, data management platforms (DMPs), programmatic data delivery, and more.

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For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.