{"id":1465,"date":"2022-05-06T14:15:15","date_gmt":"2022-05-06T14:15:15","guid":{"rendered":"https:\/\/solutionsreview.com\/crm\/?p=1465"},"modified":"2022-05-06T14:15:30","modified_gmt":"2022-05-06T14:15:30","slug":"top-martech-news-from-the-week-of-may-6th","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/crm\/2022\/05\/06\/top-martech-news-from-the-week-of-may-6th\/","title":{"rendered":"Top MarTech News From the Week of May 6th: Updates From ActiveCampaign, Conversica, and Madison Logic"},"content":{"rendered":"

\"MarTech<\/p>\n

The editors at Solutions Review have compiled a list of the top MarTech News from the week of May 6th, 2022. This round-up features news of a new acquisition from ActiveCampaign, Conversica’s integration with 6sense, and Madison Logic’s updated LinkedIn Ads capabilities.<\/strong><\/em><\/p>\n

Keeping tabs on all the most relevant\u00a0CRM\u00a0<\/b><\/a>and\u00a0MarTech\u00a0<\/b><\/a>news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news.<\/p>\n

Our\u00a0Free CRM Buyer’s Guide<\/em><\/a> helps you evaluate the best solution for your use case and profiles leading providers in the marketplace.<\/div><\/p>\n

Top MarTech News From the Week of May 6th<\/strong><\/h2>\n
\n

ActiveCampaign Acquires Email Service Providers Postmark and DMARC Digest<\/strong><\/a><\/h3>\n

ActiveCampaign has announced<\/a> its acquisition of Postmark and DMARC Digest, two email service providers. Postmark’s transactional email services and DMARC Digests’ email authentication and monitoring offering will join ActiveCampaign’s sales, CRM, and marketing automation portfolio and ensure a consistent, ideal customer experience across communications. Additionally, the seamless integration between the ActiveCampaign and Postmark platforms will enable users to send transactional emails via automation without needing to code.<\/span><\/p>\n

\n

Conversica Announces a New Integration with 6sense to Help Account-Based Marketers Improve Engagement<\/a><\/strong><\/h3>\n

Conversica, a provider of conversational AI solutions for enterprise revenue teams, has announced a new integration with 6sense<\/a>, a platform designed for B2B organizations generating predictable revenue. The new integration will enable Conversica AI Assistants to access the account and intent data from 6sense, use it to help account-based marketers identify who to target, and help them develop personalized two-way conversations that generate improved engagement.<\/p>\n

\n

Madison Logic Reveals Enhanced Advertising Functionalities for its LinkedIn Integration<\/strong><\/a><\/h3>\n

Madison logic, a global Account-Based Marketing (ABM) platform provider, has revealed details on a new LinkedIn Audiences integration<\/a>, the latest release of Journey Acceleration in the ML Platform. The integration will enable marketers to share lists of accounts from ML Insights to the LinkedIn Campaign Manager, use them for LinkedIn ad retargeting, unify ABM strategies across channels, optimize account insights, deliver personalized messaging with LinkedIn ads, target buyers at each stage of the sales cycle, and increase ROI.<\/span><\/p>\n

\n

For consideration in future WorkTech news round-ups, send your announcements to wjepma@solutionsreview.com.<\/em><\/p>\n

\n
\t\t\t

\"Download<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

The editors at Solutions Review have compiled a list of the top MarTech News from the week of May 6th, 2022. This round-up features news of a new acquisition from ActiveCampaign, Conversica’s integration with 6sense, and Madison Logic’s updated LinkedIn Ads capabilities. Keeping tabs on all the most relevant\u00a0CRM\u00a0and\u00a0MarTech\u00a0news can be time-consuming. As a result, […]<\/p>\n","protected":false},"author":57,"featured_media":1466,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[4,1365],"tags":[1359,1378,33,1374,1377,135,1375,1210,1376,1272],"jetpack_publicize_connections":[],"acf":[],"yoast_head":"\nTop MarTech News From the Week of May 6th: Updates From ActiveCampaign, Conversica, and Madison Logic<\/title>\n<meta name=\"description\" content=\"Stay on top of 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