{"id":1624,"date":"2022-08-19T16:31:19","date_gmt":"2022-08-19T16:31:19","guid":{"rendered":"https:\/\/solutionsreview.com\/crm\/?p=1624"},"modified":"2023-08-07T18:13:12","modified_gmt":"2023-08-07T18:13:12","slug":"reinforce-your-crm-with-humanized-data-analytics","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/crm\/2022\/08\/19\/reinforce-your-crm-with-humanized-data-analytics\/","title":{"rendered":"Reinforce Your CRM with Humanized Data Analytics"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1625\" src=\"https:\/\/solutionsreview.com\/crm\/files\/2022\/08\/Reinforce-Your-CRM-with-Humanized-Data-Analytics.jpg\" alt=\"Reinforce Your CRM with Humanized Data Analytics\" width=\"800\" height=\"400\" srcset=\"https:\/\/solutionsreview.com\/crm\/files\/2022\/08\/Reinforce-Your-CRM-with-Humanized-Data-Analytics.jpg 800w, https:\/\/solutionsreview.com\/crm\/files\/2022\/08\/Reinforce-Your-CRM-with-Humanized-Data-Analytics-300x150.jpg 300w, https:\/\/solutionsreview.com\/crm\/files\/2022\/08\/Reinforce-Your-CRM-with-Humanized-Data-Analytics-768x384.jpg 768w, https:\/\/solutionsreview.com\/crm\/files\/2022\/08\/Reinforce-Your-CRM-with-Humanized-Data-Analytics-540x270.jpg 540w, https:\/\/solutionsreview.com\/crm\/files\/2022\/08\/Reinforce-Your-CRM-with-Humanized-Data-Analytics-162x81.jpg 162w, https:\/\/solutionsreview.com\/crm\/files\/2022\/08\/Reinforce-Your-CRM-with-Humanized-Data-Analytics-360x180.jpg 360w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p style=\"text-align: justify;\"><em><strong><span class=\"TextRun SCXW153962300 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW153962300 BCX0\">As part of Solutions Review\u2019s\u00a0<span class=\"TextRun SCXW127399774 BCX0\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW127399774 BCX0\"><a href=\"https:\/\/solutionsreview.com\/solutions-review-contributor-guidelines\/\" target=\"_blank\" rel=\"noopener\">Contributed Content Series<\/a><\/span><\/span>\u2014a collection of contributed columns written by industry experts in maturing software categories\u2014Bill Skelly, the CEO of <\/span><\/span><a class=\"Hyperlink SCXW153962300 BCX0 external\" href=\"https:\/\/causewaysolutions.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><span class=\"TextRun Underlined SCXW153962300 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW153962300 BCX0\" data-ccp-charstyle=\"Hyperlink\">Causeway Solutions<\/span><\/span><\/a>, shares insights on how humanized data analytics can be the key to reinforcing your CRM system.<\/strong><\/em><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">We live in an unpredictable world. The stark realities of inflation, political entanglements, and ongoing global health crises create tremendous uncertainty. Facing a volatile economy, people and businesses seek more data to support decision-making, and, accordingly, many organizations have installed <strong><a href=\"https:\/\/solutionsreview.com\/crm\/crm-buyers-guide\/\" target=\"_blank\" rel=\"noopener\">Customer Relationship Management (CRM)<\/a><\/strong> systems.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-contrast=\"auto\">CRM is valuable for understanding your customers&#8217; and prospects&#8217; buying habits and preferences. An effective CRM will integrate your marketing, sales, and customer service functions, helping your teams share critical information and work better together.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b><span data-contrast=\"auto\">Growth of CRM<\/span><\/b><\/h3>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">CRM systems are designed to help improve an organization&#8217;s relationship with its clients and <a href=\"https:\/\/solutionsreview.com\/crm\/2022\/06\/22\/every-business-with-customers-needs-crm-software\/\" target=\"_blank\" rel=\"noopener\">nurture prospective customers along the buying journey<\/a>. Through CRM software, business leaders can track client relationships, personalize interactions, and collect insights.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">For this reason, <a href=\"https:\/\/findstack.com\/crm-statistics\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">CRM adoption is widespread<\/a>.<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span data-contrast=\"auto\">Gartner says by the end of 2022, CRM technology will represent the largest area of enterprise software investment\u2014from small brands to large banks and consulting agencies.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:360,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li style=\"text-align: justify;\"><span data-contrast=\"auto\">Salesforce research<\/span> <span data-contrast=\"auto\">shows CRM software can increase sales by as much as 29 percent while improving sales forecasting accuracy by up to 32 percent and improving sales productivity by 39 percent.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:360,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li style=\"text-align: justify;\"><span data-contrast=\"auto\">47 percent of users polled in a Capterra study said customer satisfaction significantly improved, along with customer retention when using a CRM system. CRM users also saw a 45 percent increase in sales revenue and a 39 percent improvement in cross-selling and upselling success.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:360,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><b><span data-contrast=\"auto\">Reach Beyond The CRM\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h3>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">The CRM is valuable because the tool provides information on past behavior, helping organizations strengthen customer loyalty and trigger prospects to make purchase decisions.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-contrast=\"auto\">Don&#8217;t get me wrong; this is valuable data. But there&#8217;s no denying that acquiring new customers is a top priority for most organizations. Businesses are looking for new audiences likely to need their services, buy their products, join, or support their cause.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">In our hyper-competitive business environment and an unstable economy, you need to attract customers beyond look-alike consumers. You must access new prospects and expand outside your CRM.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-contrast=\"auto\">Data and acquisition analytics are the keys to gaining new clients. In many cases, working with a data consultant will help you access your organization&#8217;s business intelligence. Your data, coupled with proprietary algorithms plus predictive and prescriptive modeling, will help you uncover unique contacts beyond look-alike consumers.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Here are four tips for working with humanized data analytics partners to focus on acquiring new customers.<\/span><\/p>\n<h4><b><span data-contrast=\"auto\">Predictive and Prescriptive Modeling<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h4>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Typical consumer insight marketing firms find target audiences by zip codes. A better option is to work with an audience analytics partner that uses innovative data analytics, consumer insights, and predictive and prescriptive modeling.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Leading data consultants have access to emerging technologies, share best practices from brands across industries, and have experience in the newest techniques in customer behavior prediction models. These data management experts will help you build scalable machine learning pipelines using optimization methods to improve dataset performance. They will help you understand the phases of product life cycles, run an analysis for each stage, and contribute to data-informed decisions.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">The audience analytics partner can support you in harnessing predictive and prescriptive analytics, demographics, and consumer behavior data to create highly targeted custom audiences.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-contrast=\"auto\">Next, using the right messages, a data consultant will help you reach this refined target audience one-to-one.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-contrast=\"auto\">At the heart of acquisition<\/span><span data-contrast=\"none\">\u2014<\/span><span data-contrast=\"auto\">gaining new customers, patients, members, voters, and more<\/span><span data-contrast=\"none\">\u2014<\/span><span data-contrast=\"auto\">is connecting people and creating relationships.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<h4><b><span data-contrast=\"auto\">Humanizing Data through the Democratization of Data<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h4>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Humanizing data or the &#8220;Democratization of Data&#8221; is critical to organizations because marketers, business development, and campaign managers need help organizing and deciphering the data from CRM, <strong><a href=\"https:\/\/solutionsreview.com\/enterprise-resource-planning\/free-erp-buyers-guide\/\" target=\"_blank\" rel=\"noopener\">Enterprise Resource Planning (ERP)<\/a><\/strong> systems, and other applications.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Today, businesses invest in data democratization and literacy to enhance informed decision-making. When team members across the organization are comfortable asking data-related questions, they can reach a consensus more quickly and work together more collaboratively.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-contrast=\"auto\">Partner with an audience analytics expert to help you accommodate how your teams use data. For example:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span data-contrast=\"auto\">Executives require stats to understand business performance and forecast future investments.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li style=\"text-align: justify;\"><span data-contrast=\"auto\">Marketing needs datasets to develop engaging content and campaigns that convert.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li style=\"text-align: justify;\"><span data-contrast=\"auto\">Sales want data to identify prospects who are most likely to buy.<\/span><\/li>\n<li style=\"text-align: justify;\"><span data-contrast=\"auto\">Product development seeks information to understand customer experience and build features that drive customer value.<\/span><\/li>\n<li style=\"text-align: justify;\"><span data-contrast=\"auto\">Customer support needs data to deliver a faster resolution to issues.<\/span><\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\"><b><span data-contrast=\"auto\">Data Science and Sociology<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h4>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Leading data consultants combine data science with sociology because they know consumers often make decisions based on emotion rather than logic. Humanizing data means reinforcing the fact that people are not just numbers.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-contrast=\"auto\">Work with data analytics professionals who will design qualitative research that supplements quantitative information to provide a complete picture of your customers and prospects, their preferences, willingness to change behaviors, etc.<\/span><\/p>\n<h4><b><span data-contrast=\"auto\">Data Visualization and Storytelling<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h4>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Finally, partner with a data management firm that can simplify the often-complex datasets into easy-to-understand information with visualizations that bring the data to life. You can make the data digestible for your internal teams, customers, and prospects using pictures, graphs, and diagrams.\u00a0 <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Data becomes more relevant and can be communicated in terms of customer outcomes using charts and infographics. Through illustrations, the data can be part of a story-telling process. Spotlight your customers as the hero of the story with your services as the solution to their problems and your products helping them to achieve their goals.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Human intervention is required to uncover the value of data. Otherwise, big data often remains untouched, wasting opportunities to harness the information to achieve your business objectives.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-contrast=\"auto\">Beyond the CRM and analytics reports, ensure you work with data consultants who understand the value of humanized data analytics. They can help you process the information and uncover patterns, correlations, and trends. Together, you can develop strategies for successful marketing and outreach programs, acquire new customers, and stay competitive.<\/span><\/p>\n<hr \/>\n<p style=\"text-align: justify;\"><div class=\"widget\"><div class=\"aside-card\">\t\t\t<div class=\"textwidget\"><p><a class=\"speedbump-3\" href=\"https:\/\/solutionsreview.com\/crm\/crm-buyers-guide\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1682\" title=\"CRM Buyer's Guide\" src=\"https:\/\/solutionsreview.com\/crm\/files\/2019\/06\/crm-speedbump.jpg\" alt=\"Download Link to CRM Buyer's Guide\" width=\"800\" height=\"225\" \/><\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As part of Solutions Review\u2019s\u00a0Contributed Content Series\u2014a collection of contributed columns written by industry experts in maturing software categories\u2014Bill Skelly, the CEO of Causeway Solutions, shares insights on how humanized data analytics can be the key to reinforcing your CRM system. We live in an unpredictable world. The stark realities of inflation, political entanglements, and [&hellip;]<\/p>\n","protected":false},"author":286,"featured_media":1625,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[6],"tags":[1593,1594,2076,8,1595,1460,1598,1597,1596],"jetpack_publicize_connections":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reinforce Your CRM with Humanized Data Analytics<\/title>\n<meta name=\"description\" content=\"As part of Solutions Review&#039;s Contributed Content Series, Bill Skelly of Causeway Solutions explains the value of humanized data analytics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/crm\/2022\/08\/19\/reinforce-your-crm-with-humanized-data-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reinforce Your CRM with Humanized Data Analytics\" \/>\n<meta property=\"og:description\" content=\"As part of Solutions Review&#039;s Contributed Content Series, Bill Skelly of Causeway Solutions explains the value of humanized data analytics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/solutionsreview.com\/crm\/2022\/08\/19\/reinforce-your-crm-with-humanized-data-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Top CRM and Customer Relationship Management, Vendors, Companies, &amp; 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