{"id":1691,"date":"2022-10-18T21:11:59","date_gmt":"2022-10-18T21:11:59","guid":{"rendered":"https:\/\/solutionsreview.com\/crm\/?p=1691"},"modified":"2023-08-07T19:12:06","modified_gmt":"2023-08-07T19:12:06","slug":"how-marketers-can-drive-better-digital-experiences-with-dam-and-dxp","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/crm\/2022\/10\/18\/how-marketers-can-drive-better-digital-experiences-with-dam-and-dxp\/","title":{"rendered":"How Marketers Can Drive Better Digital Experiences with DAM and DXP"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1694\" src=\"https:\/\/solutionsreview.com\/crm\/files\/2022\/10\/Better-Digital-Experiences-with-DAM-and-DXP.jpg\" alt=\"Better Digital Experiences with DAM and DXP\" width=\"800\" height=\"400\" srcset=\"https:\/\/solutionsreview.com\/crm\/files\/2022\/10\/Better-Digital-Experiences-with-DAM-and-DXP.jpg 800w, https:\/\/solutionsreview.com\/crm\/files\/2022\/10\/Better-Digital-Experiences-with-DAM-and-DXP-300x150.jpg 300w, https:\/\/solutionsreview.com\/crm\/files\/2022\/10\/Better-Digital-Experiences-with-DAM-and-DXP-768x384.jpg 768w, https:\/\/solutionsreview.com\/crm\/files\/2022\/10\/Better-Digital-Experiences-with-DAM-and-DXP-540x270.jpg 540w, https:\/\/solutionsreview.com\/crm\/files\/2022\/10\/Better-Digital-Experiences-with-DAM-and-DXP-162x81.jpg 162w, https:\/\/solutionsreview.com\/crm\/files\/2022\/10\/Better-Digital-Experiences-with-DAM-and-DXP-360x180.jpg 360w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p style=\"text-align: justify;\"><em><strong><span class=\"TextRun SCXW190101086 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW190101086 BCX0\" data-ccp-parastyle=\"Body\">As part of Solutions Review\u2019s\u00a0<span class=\"TextRun SCXW127399774 BCX0\" lang=\"EN\" xml:lang=\"EN\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW127399774 BCX0\"><a href=\"https:\/\/solutionsreview.com\/solutions-review-contributor-guidelines\/\" target=\"_blank\" rel=\"noopener\">Contributed Content Series<\/a><\/span><\/span>\u2014a collection of contributed columns written by industry experts in maturing software categories\u2014Jake Athey, Vice President of Marketing and Sales at <a href=\"https:\/\/www.widen.com\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">Widen<\/a>, explains how DAM and DXP solutions can help marketers improve the digital experiences they offer to customers.<\/span><\/span><\/strong><\/em><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"none\">All it takes is one good customer experience, and you can be sure you&#8217;ve set expectations for even more and better experiences to follow.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><span data-contrast=\"none\">This is not bad, but it means marketers and their teams are under pressure to continue meeting<\/span><span data-contrast=\"none\"> these expectations. You&#8217;re probably already working to address these expectations by leveraging a marketing stack that helps you manage high volumes of complex data and content. And suppose your digital experiences are built from the combined power of a digital experience platform (DXP) with digital asset management (DAM) solution. In that case, you are setting your brand up for success.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"none\">Before I explore how DAM and DXP can fuel better experiences, let&#8217;s first examine what each system does and the role each plays in a martech stack. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b><span data-contrast=\"none\">What is a DAM Solution? <\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p style=\"text-align: justify;\"><span data-contrast=\"none\">A DAM platform enables a brand and all its partners to streamline its day-to-day content work by providing a central source for digital content and assets, including photos, videos, and graphics. <\/span><span data-contrast=\"none\">DAM systems offer a range of capabilities to support different marketing practices and their daily challenges, including: <\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"2\" data-list-defn-props=\"{&quot;201340374&quot;:2,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Brand management <\/span><\/b>e<span data-contrast=\"none\">nsures that colleagues and external partners represent the brand with consistent messaging and imagery.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"2\" data-list-defn-props=\"{&quot;201340374&quot;:2,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Marketing resource management (MRM) <\/span><\/b><span data-contrast=\"none\">enables businesses to track, manage, and report on marketing operations to optimize resources and make processes more deliberate.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"2\" data-list-defn-props=\"{&quot;201340374&quot;:2,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Video management <\/span><\/b><span data-contrast=\"none\">supports storing and organizing video files across their lifecycle from creation to archive, simplifying how a team accesses, shares, and publishes content.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"2\" data-list-defn-props=\"{&quot;201340374&quot;:2,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Product information management (PIM) h<\/span><\/b><span data-contrast=\"none\">elps teams assemble and distribute specs, descriptions, and content needed to market and sell a product.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span data-contrast=\"none\">Ideally, a DAM solution should support these four forms of digital asset management. It ultimately increases collaboration, creates <a href=\"https:\/\/solutionsreview.com\/crm\/2022\/04\/12\/how-to-compete-with-customer-experience-and-not-price-or-features\/\" target=\"_blank\" rel=\"noopener\">enhanced customer experiences<\/a>, and drives more significant ROI.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b><span data-contrast=\"none\">What is a DXP?<\/span><\/b><\/h3>\n<p style=\"text-align: justify;\"><span data-contrast=\"none\">A <strong><a href=\"https:\/\/solutionsreview.com\/marketing-automation\/whats-changed-2022-gartner-magic-quadrant-for-digital-experience-platforms\/\" target=\"_blank\" rel=\"noopener\">DXP<\/a><\/strong> is a collection of tools that help organizations deliver an exceptional digital experience to their customers. By eliminating technology silos, a DXP provides businesses with one central hub from which to create, manage, deliver, and optimize content-driven experiences across any digital channel.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"none\">The quality and capabilities of a <a href=\"https:\/\/solutionsreview.com\/crm\/2022\/08\/11\/best-experience-management-platforms-to-consider\/\" target=\"_blank\" rel=\"noopener\">digital experience platform<\/a> vary from vendor to vendor, but there are two distinct types to consider:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"4\" data-list-defn-props=\"{&quot;201340374&quot;:2,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">An open DXP<\/span><\/b><span data-contrast=\"none\"> integrates multiple products from different third-party vendors into one centralized system and allows organizations to incorporate products of their choosing, such as a customer relationship management (CRM) or a customer data platform (CDP).<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"4\" data-list-defn-props=\"{&quot;201340374&quot;:2,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">A closed DXP<\/span><\/b><span data-contrast=\"none\"> is self-contained, with all DXP components or products built into the system. All DXP components are developed and maintained by the DXP provider and sold as a suite instead of third-party tools. A closed DXP can still integrate with outside products, but it&#8217;s designed to work best within its ecosystem of products.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span data-contrast=\"none\">Choosing between an open and a closed DXP comes down to preference. A closed DXP is ideal for organizations that don&#8217;t have tech resources to facilitate integrations or those who want to work through a single vendor. However, since this can be limiting, most buyers prefer an open model. With <\/span><a href=\"https:\/\/chiefmartec.com\/2020\/04\/marketing-technology-landscape-2020-martech-5000\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><span data-contrast=\"none\">more than 8,000 marketing technologies<\/span><\/a><span data-contrast=\"none\"> available, open DXPs bring best-in-class products to work seamlessly within one platform.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b><span data-contrast=\"none\">Why Your Tech Stack Needs Both<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p style=\"text-align: justify;\"><span data-contrast=\"none\">Any successful digital experience strategy relies on the ability to deploy personalized content based on customer data and preferences. You could design a brilliant customer journey in a DXP, but your design suffers without a DAM system to manage, deliver, and track content. A DAM platform is a necessity for a DXP.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"none\">With a DAM component, organizations can search and access content without leaving the DXP, making it an integral part that helps teams move faster and ensures that only up-to-date, approved. On-brand assets make their way into a brand&#8217;s digital experience. The DXP focuses on enabling multichannel experiences, so when you add DAM to it, the result is powerful, content-specific features and empowered self-sufficient teams. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><b><span data-contrast=\"none\">Benefits and Best Practices<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/h3>\n<p style=\"text-align: justify;\"><span data-contrast=\"none\">A robust digital experience is contingent on so much that happens behind the scenes. A tech stack that includes a DXP with DAM has numerous benefits if used to its full potential. Most importantly, this combination helps teams move faster, streamline workflows, and improve collaboration while the tools automate manual content processes. <\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"none\">This is particularly important in an environment where speed is essential to keeping up with consumers. Furthermore, a DXP with DAM allows marketers to monitor content performance in real-time with visibility into its entire lifecycle, including content going in and out of their systems. Finally, with high volumes of assets and content and various digital channels, a DXP with DAM enables marketers to keep on top of brand consistency. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"none\">With so many vendors making a case for their particular solution, it can be tough to know when a DXP with DAM is needed. This timing is different for every organization (and resources certainly play a role). Still, for most, you should consider investing in these solutions when you&#8217;re looking to create comprehensive digital strategies, build personalized user experiences, and facilitate impactful campaign management.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"none\">There&#8217;s no single playbook for creating distinctive, personalized digital experiences at scale that drive engagement. But there is a mandate: Your company won&#8217;t succeed if you can&#8217;t build meaningful connections with your customers online.<\/span><\/p>\n<hr \/>\n<p style=\"text-align: justify;\"><div class=\"widget\"><div class=\"aside-card\">\t\t\t<div class=\"textwidget\"><p><a class=\"speedbump-3\" href=\"https:\/\/solutionsreview.com\/crm\/crm-buyers-guide\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1682\" title=\"CRM Buyer's Guide\" src=\"https:\/\/solutionsreview.com\/crm\/files\/2019\/06\/crm-speedbump.jpg\" alt=\"Download Link to CRM Buyer's Guide\" width=\"800\" height=\"225\" \/><\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As part of Solutions Review\u2019s\u00a0Contributed Content Series\u2014a collection of contributed columns written by industry experts in maturing software categories\u2014Jake Athey, Vice President of Marketing and Sales at Widen, explains how DAM and DXP solutions can help marketers improve the digital experiences they offer to customers. All it takes is one good customer experience, and you [&hellip;]<\/p>\n","protected":false},"author":366,"featured_media":1694,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[6],"tags":[2076,1663,1645,1001,869,1662,997],"jetpack_publicize_connections":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Marketers Can Drive Better Digital Experiences with DAM and DXP<\/title>\n<meta name=\"description\" content=\"As part of Solutions Review&#039;s Contributed Content Series, Jake Athey of Widen explains how DAM and DXP solutions improve digital experiences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/crm\/2022\/10\/18\/how-marketers-can-drive-better-digital-experiences-with-dam-and-dxp\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Marketers Can Drive Better Digital Experiences with DAM and DXP\" \/>\n<meta property=\"og:description\" content=\"As part of Solutions Review&#039;s Contributed Content Series, Jake Athey of Widen explains how DAM and DXP solutions improve digital experiences.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/solutionsreview.com\/crm\/2022\/10\/18\/how-marketers-can-drive-better-digital-experiences-with-dam-and-dxp\/\" \/>\n<meta property=\"og:site_name\" content=\"Solutions Review | CRM\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-18T21:11:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-07T19:12:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/solutionsreview.com\/crm\/files\/2022\/10\/Better-Digital-Experiences-with-DAM-and-DXP.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jake Athey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@JakeAthey\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jake Athey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/solutionsreview.com\/crm\/2022\/10\/18\/how-marketers-can-drive-better-digital-experiences-with-dam-and-dxp\/\",\"url\":\"https:\/\/solutionsreview.com\/crm\/2022\/10\/18\/how-marketers-can-drive-better-digital-experiences-with-dam-and-dxp\/\",\"name\":\"How Marketers Can Drive Better Digital Experiences with DAM and DXP\",\"isPartOf\":{\"@id\":\"https:\/\/solutionsreview.com\/crm\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/solutionsreview.com\/crm\/2022\/10\/18\/how-marketers-can-drive-better-digital-experiences-with-dam-and-dxp\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/solutionsreview.com\/crm\/2022\/10\/18\/how-marketers-can-drive-better-digital-experiences-with-dam-and-dxp\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/solutionsreview.com\/crm\/files\/2022\/10\/Better-Digital-Experiences-with-DAM-and-DXP.jpg\",\"datePublished\":\"2022-10-18T21:11:59+00:00\",\"dateModified\":\"2023-08-07T19:12:06+00:00\",\"author\":{\"@id\":\"https:\/\/solutionsreview.com\/crm\/#\/schema\/person\/12cd171d5bb744e6f398a19d1f6b0645\"},\"description\":\"As part of Solutions Review's Contributed Content Series, Jake Athey of Widen explains how DAM and DXP solutions improve digital experiences.\",\"breadcrumb\":{\"@id\":\"https:\/\/solutionsreview.com\/crm\/2022\/10\/18\/how-marketers-can-drive-better-digital-experiences-with-dam-and-dxp\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/solutionsreview.com\/crm\/2022\/10\/18\/how-marketers-can-drive-better-digital-experiences-with-dam-and-dxp\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/solutionsreview.com\/crm\/2022\/10\/18\/how-marketers-can-drive-better-digital-experiences-with-dam-and-dxp\/#primaryimage\",\"url\":\"https:\/\/solutionsreview.com\/crm\/files\/2022\/10\/Better-Digital-Experiences-with-DAM-and-DXP.jpg\",\"contentUrl\":\"https:\/\/solutionsreview.com\/crm\/files\/2022\/10\/Better-Digital-Experiences-with-DAM-and-DXP.jpg\",\"width\":800,\"height\":400,\"caption\":\"Better Digital Experiences with DAM and DXP\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/solutionsreview.com\/crm\/2022\/10\/18\/how-marketers-can-drive-better-digital-experiences-with-dam-and-dxp\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/solutionsreview.com\/crm\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Marketers Can Drive Better Digital Experiences with DAM and DXP\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/solutionsreview.com\/crm\/#website\",\"url\":\"https:\/\/solutionsreview.com\/crm\/\",\"name\":\"Solutions Review | CRM\",\"description\":\"CRM News, Best Practices and Buyer&#039;s Guide\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/solutionsreview.com\/crm\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/solutionsreview.com\/crm\/#\/schema\/person\/12cd171d5bb744e6f398a19d1f6b0645\",\"name\":\"Jake Athey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/solutionsreview.com\/crm\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5bb5c662855c1d397f127b57cef09cbd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5bb5c662855c1d397f127b57cef09cbd?s=96&d=mm&r=g\",\"caption\":\"Jake Athey\"},\"description\":\"Jake Athey is Vice President of Marketing and Sales at Acquia. He joined Widen in 2004 as a marketing intern and served as the company\u2019s VP of Marketing and Customer Experience from 2017 through the acquisition by Acquia in 2021. He led early sales and marketing efforts that were pivotal to Widen\u2019s growth and transformation story.\",\"sameAs\":[\"https:\/\/www.widen.com\/\",\"https:\/\/www.linkedin.com\/in\/jakeathey\/\",\"https:\/\/x.com\/JakeAthey\"],\"url\":\"https:\/\/solutionsreview.com\/crm\/author\/jathey\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Marketers Can Drive Better Digital Experiences with DAM and DXP","description":"As part of Solutions Review's Contributed Content Series, Jake Athey of Widen explains how DAM and DXP solutions improve digital experiences.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/solutionsreview.com\/crm\/2022\/10\/18\/how-marketers-can-drive-better-digital-experiences-with-dam-and-dxp\/","og_locale":"en_US","og_type":"article","og_title":"How Marketers Can Drive Better Digital Experiences with DAM and DXP","og_description":"As part of Solutions Review's Contributed Content Series, Jake Athey of Widen explains how DAM and DXP solutions improve digital experiences.","og_url":"https:\/\/solutionsreview.com\/crm\/2022\/10\/18\/how-marketers-can-drive-better-digital-experiences-with-dam-and-dxp\/","og_site_name":"Solutions Review | CRM","article_published_time":"2022-10-18T21:11:59+00:00","article_modified_time":"2023-08-07T19:12:06+00:00","og_image":[{"width":800,"height":400,"url":"https:\/\/solutionsreview.com\/crm\/files\/2022\/10\/Better-Digital-Experiences-with-DAM-and-DXP.jpg","type":"image\/jpeg"}],"author":"Jake Athey","twitter_card":"summary_large_image","twitter_creator":"@JakeAthey","twitter_misc":{"Written by":"Jake Athey","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/solutionsreview.com\/crm\/2022\/10\/18\/how-marketers-can-drive-better-digital-experiences-with-dam-and-dxp\/","url":"https:\/\/solutionsreview.com\/crm\/2022\/10\/18\/how-marketers-can-drive-better-digital-experiences-with-dam-and-dxp\/","name":"How Marketers Can Drive Better Digital Experiences with DAM and DXP","isPartOf":{"@id":"https:\/\/solutionsreview.com\/crm\/#website"},"primaryImageOfPage":{"@id":"https:\/\/solutionsreview.com\/crm\/2022\/10\/18\/how-marketers-can-drive-better-digital-experiences-with-dam-and-dxp\/#primaryimage"},"image":{"@id":"https:\/\/solutionsreview.com\/crm\/2022\/10\/18\/how-marketers-can-drive-better-digital-experiences-with-dam-and-dxp\/#primaryimage"},"thumbnailUrl":"https:\/\/solutionsreview.com\/crm\/files\/2022\/10\/Better-Digital-Experiences-with-DAM-and-DXP.jpg","datePublished":"2022-10-18T21:11:59+00:00","dateModified":"2023-08-07T19:12:06+00:00","author":{"@id":"https:\/\/solutionsreview.com\/crm\/#\/schema\/person\/12cd171d5bb744e6f398a19d1f6b0645"},"description":"As part of Solutions Review's Contributed Content Series, Jake Athey of Widen explains how DAM and DXP solutions improve digital experiences.","breadcrumb":{"@id":"https:\/\/solutionsreview.com\/crm\/2022\/10\/18\/how-marketers-can-drive-better-digital-experiences-with-dam-and-dxp\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/solutionsreview.com\/crm\/2022\/10\/18\/how-marketers-can-drive-better-digital-experiences-with-dam-and-dxp\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/solutionsreview.com\/crm\/2022\/10\/18\/how-marketers-can-drive-better-digital-experiences-with-dam-and-dxp\/#primaryimage","url":"https:\/\/solutionsreview.com\/crm\/files\/2022\/10\/Better-Digital-Experiences-with-DAM-and-DXP.jpg","contentUrl":"https:\/\/solutionsreview.com\/crm\/files\/2022\/10\/Better-Digital-Experiences-with-DAM-and-DXP.jpg","width":800,"height":400,"caption":"Better Digital Experiences with DAM and DXP"},{"@type":"BreadcrumbList","@id":"https:\/\/solutionsreview.com\/crm\/2022\/10\/18\/how-marketers-can-drive-better-digital-experiences-with-dam-and-dxp\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/solutionsreview.com\/crm\/"},{"@type":"ListItem","position":2,"name":"How Marketers Can Drive Better Digital Experiences with DAM and DXP"}]},{"@type":"WebSite","@id":"https:\/\/solutionsreview.com\/crm\/#website","url":"https:\/\/solutionsreview.com\/crm\/","name":"Solutions Review | CRM","description":"CRM News, Best Practices and Buyer&#039;s Guide","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/solutionsreview.com\/crm\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/solutionsreview.com\/crm\/#\/schema\/person\/12cd171d5bb744e6f398a19d1f6b0645","name":"Jake Athey","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/solutionsreview.com\/crm\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5bb5c662855c1d397f127b57cef09cbd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5bb5c662855c1d397f127b57cef09cbd?s=96&d=mm&r=g","caption":"Jake Athey"},"description":"Jake Athey is Vice President of Marketing and Sales at Acquia. He joined Widen in 2004 as a marketing intern and served as the company\u2019s VP of Marketing and Customer Experience from 2017 through the acquisition by Acquia in 2021. He led early sales and marketing efforts that were pivotal to Widen\u2019s growth and transformation story.","sameAs":["https:\/\/www.widen.com\/","https:\/\/www.linkedin.com\/in\/jakeathey\/","https:\/\/x.com\/JakeAthey"],"url":"https:\/\/solutionsreview.com\/crm\/author\/jathey\/"}]}},"jetpack_featured_media_url":"https:\/\/solutionsreview.com\/crm\/files\/2022\/10\/Better-Digital-Experiences-with-DAM-and-DXP.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pajVGf-rh","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/solutionsreview.com\/crm\/wp-json\/wp\/v2\/posts\/1691"}],"collection":[{"href":"https:\/\/solutionsreview.com\/crm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/solutionsreview.com\/crm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/solutionsreview.com\/crm\/wp-json\/wp\/v2\/users\/366"}],"replies":[{"embeddable":true,"href":"https:\/\/solutionsreview.com\/crm\/wp-json\/wp\/v2\/comments?post=1691"}],"version-history":[{"count":0,"href":"https:\/\/solutionsreview.com\/crm\/wp-json\/wp\/v2\/posts\/1691\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/solutionsreview.com\/crm\/wp-json\/wp\/v2\/media\/1694"}],"wp:attachment":[{"href":"https:\/\/solutionsreview.com\/crm\/wp-json\/wp\/v2\/media?parent=1691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/solutionsreview.com\/crm\/wp-json\/wp\/v2\/categories?post=1691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/solutionsreview.com\/crm\/wp-json\/wp\/v2\/tags?post=1691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}