{"id":1865,"date":"2022-12-21T11:27:16","date_gmt":"2022-12-21T11:27:16","guid":{"rendered":"https:\/\/solutionsreview.com\/crm\/?p=1865"},"modified":"2023-08-07T18:48:59","modified_gmt":"2023-08-07T18:48:59","slug":"things-to-remember-when-considering-a-composable-digital-experience-platform","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/crm\/2022\/12\/21\/things-to-remember-when-considering-a-composable-digital-experience-platform\/","title":{"rendered":"5 Things to Remember When Considering a Composable Digital Experience Platform"},"content":{"rendered":"

\"Things<\/p>\n

As part of Solutions Review\u2019s\u00a0Contributed Content Series<\/a><\/span><\/span>\u2014a collection of contributed columns written by industry experts in maturing software categories\u2014Casper Rasmussen, the Global SVP of Technology at <\/span>Valtech<\/a>, outlines the factor to keep in mind when considering whether or not a composable digital experience platform (DXP) is right for your business.<\/span><\/span><\/strong><\/em><\/p>\n

The popularity of composable digital experience platforms (DXPs) is booming, particularly in the FMCG, travel, and retail sectors. Organizations are transitioning away from legacy, monolithic platforms to channel-agnostic, composable solutions that decouple front-end experiences from the services that drive functionality, giving them infinite freedom to create the digital experiences<\/a> that customers are increasingly demanding.\u00a0<\/span><\/p>\n

Buying a DXP off-the-shelf still has its benefits. It’s a good match for organizations in the early stages of their digital evolution and wishing to stay in their comfort zone. However, for digitally mature companies, it can lead to a glass ceiling and constrain digital experience innovation. <\/span>By contrast, ‘going composable’ enables innovation on content, data, personalization, search, and more\u2014all independently of one another. The results can be impressive. A recent Gartner study concluded organizations that adopt an intelligent, composable approach in their tech stack will<\/span> outpace competitors<\/span><\/a> by eighty percent next year. <\/span>\u00a0<\/span><\/p>\n

Unfortunately, navigating away from a legacy digital experience stack can be difficult, at least in the early stages. With that in mind, here are five pieces of advice to help minimize the pain and maximize the gain of transitioning to a composable digital experience platform.<\/span><\/p>\n

1) Decide if composable is right for you<\/span><\/b>\u00a0<\/span>\u00a0<\/span><\/h3>\n

The first crucial point is that a composable approach to digital experience platforms isn’t the right solution for everyone. For it to work, your organization will need a high level of digital maturity and be willing to embrace agile ways of working. Stakeholders should also feel comfortable with a degree of upheaval and uncertainty. If this doesn’t sound like your organization, then developing a composable DXP might not generate your desired ROI. <\/span>\u00a0<\/span><\/p>\n

In theory, a composable approach could work well for any number of organizations. But the most obvious candidates are organizations who operate under several brands and across multiple channels and touchpoints. <\/span>Take the example of a multi-banner fashion retailer that engages with customers across paid and organic social media, search engines, influencers, their website, third-party marketplaces, and brick-and-mortar stores. In a competitive and fast-moving landscape, this retailer’s top priority is to create unified digital experiences that enable their brands to deliver unique, innovative experiences that matter to consumers without limiting the freedom and flexibility they need for their distinct digital strategies. <\/span>\u00a0<\/span><\/p>\n

Building a composable DXP creates harmony across an organization’s tech stack and fosters innovative personalization, data, content, and much more. At the same time, a composable approach leaves a degree of flexibility\u2014a freedom that isn’t provided by a monolithic solution. <\/span><\/p>\n

2) Make sure you receive the right advice<\/span><\/b>\u00a0<\/span>\u00a0<\/span><\/h3>\n

If you’re used to working with legacy, channel-centric software solutions, transitioning to a composable architecture can be a shock. Composable isn’t simply a way of building software solutions; it’s a framework and philosophy that embeds digital into every aspect of decision-making that impacts how organizations work, and teams are organized. <\/span>\u00a0<\/span><\/p>\n

With that in mind, it’s a good idea to seek help and advice from someone who’s done it before. Not many organizations are mature enough to integrate this new philosophy into their daily operations and firmly grasp all the decisions and processes required to build a composable DXP. <\/span>\u00a0<\/span>For example, navigating the marketplace for individual software components is extremely complex. Unlike a monolithic platform, you won’t find a convenient list of features and a rulebook for implementing them! <\/span><\/p>\n

3) Choose your own path, but leave a degree of flexibility<\/span><\/b>\u00a0<\/span>\u00a0<\/span><\/h3>\n

The next step is to create a plan, starting with the following questions:\u00a0<\/span>\u00a0<\/span><\/p>\n