![\"MarTech](\"https:\/\/solutionsreview.com\/crm\/files\/2023\/03\/MarTech-News.jpg\")
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The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of March 31st. This round-up covers announcements and updates from companies like Sendinblue, Attentive, Salesforce, and more.<\/strong><\/em><\/p>\n Keeping tabs on the most relevant\u00a0CRM<\/strong><\/a>\u00a0and\u00a0MarTech<\/a><\/strong> news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from March 31st.<\/p>\n Attentive, a conversational commerce platform provider, has launched Attentive AI, a new learning engine trained on the industry’s largest SMS marketing dataset, encompassing over 1.4 trillion data points from 40+ billion messages across more than 70 verticals. Attentive AI powers two automation tools: Magic Message and Automated Campaigns. Magic Message leverages generative AI for content creation, while Automated Campaigns can create full, multi-channel campaigns with anonymized insights from high-performing marketing moments.<\/p>\n Calendly, a modern scheduling platform, recently announced Calendly Routing, a new solution to help sales and marketing teams qualify, route, and schedule meetings with leads and customers from their company website. The new tool integrates with Marketo, Salesforce, and HubSpot to empower sales, marketing, and customer success teams with the insights they need to close deals faster. Other functionalities can increase email conversions, qualify leads in real-time, scale business performance, automatically route leads, and more.<\/p>\n Calabrio, a workforce performance company, has announced a new workforce management (WFM) integration with Zoom’s omnichannel contact center platform. With the cloud-to-cloud integration, Zoom Contact Center customers will receive access to Calabrio’s WFM solution, designed to meet global contact centers’ needs across industries. Capabilities include AI-powered forecasting, automated multi-skill scheduling tools, self-scheduling features via mobile app, virtual-assistance technology, and more.<\/p>\n Cresta, a provider of generative AI solutions for intelligent contact centers, has introduced several new tools and enhancements to its Real-Time Intelligence Platform. These additions include the new\u00a0Cresta Sales<\/span> for Revenue Growth solution, an AI-powered tool to help teams drive revenue, and Cresta Post-Call, a solution for improving contact centers with deeper insights into customer behavior. Additionally, new updates are coming to Cresta’s intent modeling, topic discovery, flow modeling, and automated labeling tools.<\/p>\n Freshworks has announced new GPT-based conversational enhancements to its natively-built, AI-powered assistant, Freddy. The new generative AI capabilities use OpenAI’s ChatGPT and underlying language models to help customer-facing professionals work faster, smarter, and more effectively. For example, customer service agents can use Freddy to respond to customers more quickly, use the right tone in messages, compose copy in a fraction of the time, and craft sales emails that attract a prospect’s interest. Freshworks customers can participate in the Freddy AI beta programs now.<\/p>\n Analyst house Gartner, Inc. recently released the 2023 version of its\u00a0Magic Quadrant for Content Marketing Platforms, <\/em>identifying eight leading providers of content marketing platforms. The analysts on the report\u2014Nicole Greene, Jeffrey L. Cohen, Amber Boyes, and Isoke Mitchell\u2014also evaluated each listed vendor’s strengths and weaknesses and ranked them on the signature “Magic Quadrant” graph.<\/p>\n Genesys, a global provider of experience orchestration solutions, has introduced its GCXNow offering, which provides small to mid-sized organizations with a new way of exploring and purchasing full-featured Contact Center as a Service (CCaaS) solutions. GCXNow offers a free automated self-service trial that users can activate in minutes, making it easy to explore the Genesys Cloud CX platform, scale users and capabilities on demand, and orchestrate personalized customer experiences across phone, chat, text, email, and social channels.<\/p>\n Salesforce has announced more updates for its Automotive Cloud solution to help clients increase productivity, revenue, and customer loyalty. The new capabilities coming to Salesforce’s Automotive Cloud solution suite include Automotive Cloud Intelligence, Warranty Lifecycle Management, Inventory Management, Salesforce Data Cloud, and Experience Cloud for Automotive Cloud. Together, these features can help automotive companies master fast decisions, improve profitability, automate claims processes, create complex warranties quickly, use inventory data to track sales performance, collaborate with ecosystem partners, and more.<\/p>\n Sendinblue, an all-in-one digital marketing platform, has announced details on a new feature with Conversations, designed to turn customer interactions into sales opportunities. The new features allow organizations to manage customer conversations in a single place, making it easier to drive sales and improve customer relationships across messaging channels with automated answers for frequently asked questions, live chat functionalities for web visitors, and more. Additionally, the Conversations tool provides users with a mobile app for iOS and Android to respond to customer inquiries on the go.<\/p>\n Twilio, a customer engagement platform that helps companies create personalized experiences, has announced Segment Unify, a new, real-time identity resolution solution. With Segment Unify, businesses can merge the complete history of individual customers into a unified profile, sync Segment’s identity-resolved customer profiles into their data platform, and then activate these profiles in their customer experience tools of choice (i.e., Twilio Engage, Flex, etc.). Segment Unify is generally available to customers now.<\/p>\n Marketing professionals are essential to any company’s success. However, as markets and best practices change, active and aspiring marketers must consistently maintain and expand their skills and expertise, especially regarding marketing analytics. To help, our editors have carefully selected the best marketing analytics books from recognized leaders, experts, and technology professionals in the field.<\/p>\n For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.<\/em><\/p>\nOur\u00a0Free CRM Buyer’s Guide<\/em><\/a>\u00a0helps you evaluate the best solution for your use case and profiles leading providers in the marketplace.<\/div><\/p>\nTop MarTech News From the Week of <\/strong>March 31st, 2023<\/strong><\/h2>\n
\nAttentive Launches a New AI Learning Engine Tool for SMS Marketing<\/strong><\/a><\/h3>\n
Read on for more.<\/strong><\/a><\/h4>\n
\nCalendly Releases a New Tool to Help Teams Schedule Meetings<\/strong><\/a><\/h3>\n
Read on for more.<\/strong><\/a><\/h4>\n
\nCalabrio and Zoom Announce a New Integration<\/strong><\/a><\/h3>\n
Read on for more.<\/strong><\/a><\/h4>\n
\nCresta Expands its Solution Suite with New Tools and Updates<\/strong><\/a><\/h3>\n
Read on for more.<\/strong><\/a><\/h4>\n
\nFreshworks Introduces New GPT-Powered Enhancements to its AI-Powered Assistant<\/strong><\/a><\/h3>\n
Read on for more.<\/strong><\/a><\/h4>\n
\nGartner Releases the 2023 Iteration of its Magic Quadrant for Content Marketing Platforms<\/a><\/strong><\/h3>\n
Read on for more.<\/strong><\/a><\/h4>\n
\nGenesys Details its New Automated Trial and Purchase Experience for SMBs<\/strong><\/a><\/h3>\n
Read on for more.<\/strong><\/a><\/h4>\n
\nSalesforce Expands its Automotive Cloud Solution Suite with New Capabilities<\/strong><\/a><\/h3>\n
Read on for more.<\/strong><\/a><\/h4>\n
\nSendinblue Introduces a New Feature to Help Brands Improve Customer Engagement<\/strong><\/a><\/h3>\n
Read on for more.<\/strong><\/a><\/h4>\n
\nTwilio Drops a New Real-Time Customer Identity Resolution Solution<\/strong><\/a><\/h3>\n
Read on for more.<\/strong><\/a><\/h4>\n
\nExpert Insights Section<\/strong><\/h2>\n
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Watch this space each week as the Solutions Review editors will use it to share new articles from the Expert Insights Series<\/em>,\u00a0Contributed Shorts<\/em>\u00a0videos,\u00a0Expert Roundtable<\/em> videos, event replays, and other curated content to help you gain a forward-thinking analysis and remain on-trend with changing industry expectations. All to meet the demand for what its editors do best:\u00a0bring industry experts together<\/a> to publish the web’s leading insights for enterprise technology practitioners.<\/p>\n
\nThe Best Marketing Analytics Books to Add to Your Collection<\/strong><\/a><\/h3>\n
Read on for more.<\/strong><\/a><\/h4>\n
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![\"Download](\"https:\/\/solutionsreview.com\/crm\/files\/2019\/06\/crm-speedbump.jpg\" "\\"CRM")
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