{"id":2046,"date":"2023-04-10T17:06:01","date_gmt":"2023-04-10T17:06:01","guid":{"rendered":"https:\/\/solutionsreview.com\/crm\/?p=2046"},"modified":"2023-08-08T17:38:44","modified_gmt":"2023-08-08T17:38:44","slug":"power-your-personalization-with-a-better-customer-engagement-platform","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/crm\/2023\/04\/10\/power-your-personalization-with-a-better-customer-engagement-platform\/","title":{"rendered":"Power Your Personalization with a Better Customer Engagement Platform"},"content":{"rendered":"

\"Power<\/p>\n

As part of Solutions Review\u2019s\u00a0Contributed Content Series<\/a><\/span><\/span>\u2014a collection of contributed columns written by industry experts in maturing software categories\u2014Jeremy Swift, the founder and CEO of Cordial<\/a>, explains how companies can use a customer engagement platform to power their personalization efforts.<\/strong><\/em><\/p>\n

Changes to consumer shopping habits have accelerated the need for hyper-personalization in how marketers reach customers. Personalization might have seemed an optional addition for businesses over the last decade. Many companies added customers’ names to their email marketing messages, but that’s the extent of their foray into personalization. However, changing consumer behavior has made timely hyper-personalization a requirement for effective messaging. <\/span>\u00a0<\/span><\/p>\n

Why does it matter so much? Consumers who report receiving personalized messages are nearly twice as likely to make a purchase based on a message. The definition of personalization has changed, and you can’t afford to stay behind. <\/span>\u00a0<\/span><\/p>\n

As marketers, how do you make the leap to engage consumers with better messages that offer valuable content and relevant recommendations, reaching them at the right moment to build connections? Personalization today comes down to the data. And it’s not enough to collect that data\u2014you have to be able to use it to power the experiences your customers are seeking. <\/span>\u00a0<\/span><\/p>\n

To truly engage customers in the ways they expect, you need a data-powered messaging platform to support your cross-channel marketing strategy.\u00a0<\/span>\u00a0<\/span><\/p>\n

Marketers Aren’t Meeting Consumer Expectations<\/span><\/b>\u00a0<\/span><\/h3>\n

In our most <\/span>recent customer engagement study<\/span><\/a>, Cordial surveyed 2,000 consumers to understand changing needs and attitudes toward marketing. We learned how consumers feel about the messages they receive and where they think marketers can use the data available to them in more advanced ways to earn their business. <\/span>\u00a0<\/span><\/p>\n

Consumers want a more personalized experience, yet they don’t often feel that’s what they receive. In our study, 81 percent of consumers said they were likelier to buy from stores and brands offering them a personalized experience. However, more than half said that most of the messages they receive today are generic, and a vast majority (78 percent) said they get frustrated when brands send messages that aren’t personalized. <\/span>\u00a0<\/span><\/p>\n

Consumers Want Relevant, Timely Messages <\/span><\/b>\u00a0<\/span><\/h3>\n

McKinsey’s <\/span>most recent personalization report<\/span><\/a> underscores Cordial’s findings about changing consumer behaviors and expectations. The report categorized first-time buyer responses about personalization into these four main priorities:<\/span>\u00a0<\/span><\/p>\n