{"id":2164,"date":"2023-06-30T12:28:33","date_gmt":"2023-06-30T12:28:33","guid":{"rendered":"https:\/\/solutionsreview.com\/crm\/?p=2164"},"modified":"2023-06-30T14:22:31","modified_gmt":"2023-06-30T14:22:31","slug":"top-martech-news-from-the-week-of-june-30th","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/crm\/2023\/06\/30\/top-martech-news-from-the-week-of-june-30th\/","title":{"rendered":"Top MarTech News From the Week of June 30th: Updates from Braze, Salesforce, Wix, and More"},"content":{"rendered":"

\"MarTech<\/p>\n

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of June 30th. This round-up covers announcements and updates from companies like Braze, Salesforce, Wix, and Klaviyo.<\/strong><\/em><\/p>\n

Keeping tabs on the most relevant\u00a0CRM<\/strong><\/a>\u00a0and\u00a0MarTech<\/a><\/strong> news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from June 30th.<\/p>\n

Our\u00a0Free CRM Buyer’s Guide<\/em><\/span><\/a>\u00a0helps you evaluate the best solution for your use case and profiles leading providers in the marketplace.<\/div><\/p>\n

Top MarTech News From the Week of <\/strong>June 30th, 2023<\/strong><\/h2>\n
\n

Braze Expands its Artificial Intelligence Capabilities<\/strong><\/a><\/h3>\n

Braze, a customer engagement platform provider, has announced new updates to its existing artificial intelligence capabilities, now collectively titled Sage AI by Braze. The updated capabilities suite includes an AI-powered recommendation engine for increasing personalization, cross-channel data flows, generative AI features, flexible experimentation tools to optimize customer journeys, and real-time ingestion and execution of customer behavior, preference, and attribute data, enabling the AI to make faster decisions.<\/p>\n

Read on for more.<\/strong><\/a><\/h4>\n
\n

Klaviyo Announces Details on Klaviyo Reviews<\/strong><\/a><\/h3>\n

Klaviyo\u2014a marketing automation and customer data platform\u2014has launched Klaviyo reviews. This new offering allows Shopify merchants to collect product reviews and the associated customer data and messaging in a single platform. Announced at K:LDN, Klaviyo’s second annual e-commerce summit, Klaviyo reviews can help businesses consolidate their tech stack, personalize data, send messages at the right time, automate review requests, and create unified post-purchase journeys for customers.<\/p>\n

Read on for more.<\/strong><\/a><\/h4>\n
\n

Salesforce Expands its Sales and Service Cloud Platforms with New Generative AI Capabilities<\/strong><\/a><\/h3>\n

Salesforce has introduced new generative AI capabilities to its Sales Cloud and Service Cloud platforms to help sellers and service teams improve how they work and interact with customers. The new Sales Cloud tools, Sales GPT, embed generative AI technology into the flow of work to help auto-generate customer emails, call summaries, account research, and more. With Service GPT, Service Cloud users can auto-generate service replies, automatically summarize customer interactions into knowledge articles, and equip service agents with the insights they need before arriving at a service location.<\/p>\n

Read on for more.<\/strong><\/a><\/h4>\n
\n

Salesforce Releases a New Solution for Financial Institutions<\/strong><\/a><\/h3>\n

Salesforce also launched a new solution to help financial institutions use AI, real-time data, and CRM to create automated customer experiences powered by first-party data and generative AI. The new Personalized Financial Engagement solution includes the following tools: Data Cloud for Financial Services, Marketing GPT for Financial Services, MuleSoft Direct for Financial Services Cloud, Marketing Cloud Engagement for Financial Services, and Financial Plans and Goals.<\/span><\/p>\n

Read on for more.<\/a><\/strong><\/h4>\n
\n

Salesforce and Deloitte Digital Announce a New Collaboration<\/strong><\/a><\/h3>\n

Salesforce and Deloitte Digital have announced a new collaboration to equip global businesses with the strategies and accelerators they need to deploy AI for CRM. As part of the partnership, Deloitte Digital will offer its AI services, industry experience, and knowledge of data protection regulations to help businesses implement and scale Salesforce’s AI Cloud suite. The companies will help clients use AI in their CRM solutions to develop personalized customer experiences, protect their data, and maximize productivity.<\/p>\n

Read on for more.<\/strong><\/a><\/h4>\n
\n

Wix Launches Its New SEO Assistant Tool<\/strong><\/a><\/h3>\n

Wix, a website builder tool, has launched its new SEO Assistant tool. The tool, which includes an extended integration Semrush, provides users with a summary of how each page on their site is doing and gives them detailed, actionable tasks they can fulfill to optimize their pages and content for search engines and visitors. Wix’s SEO Assistant tool is available now to all users for blog pages and will expand to other verticals and pages in the future.<\/p>\n

Read on for more.<\/strong><\/a><\/h4>\n
\n

Expert Insights Section<\/strong><\/h2>\n
\n

\"\"Watch this space each week as the Solutions Review editors will use it to share new articles from the Expert Insights Series<\/em>,\u00a0Contributed Shorts<\/em>\u00a0videos,\u00a0Expert Roundtable<\/em> videos, event replays, and other curated content to help you gain a forward-thinking analysis and remain on-trend with changing industry expectations. All to meet the demand for what its editors do best: bring industry experts together<\/a> to publish the web’s leading insights for enterprise technology practitioners.<\/p>\n

\n

How Generative AI Can Help SMBs Improve Customer Experiences, by Ramprakash Ramamoorthy of Zoho<\/strong><\/a><\/h3>\n

As part of Solutions Review\u2019s Premium Content Series, Ramprakash \u201cRam\u201d Ramamoorthy, the Director of AI Research at Zoho Corporation, explains how generative AI technology can help small-to-medium-sized businesses (SMBs) improve the customer experience, streamline customer service processes, and personalize interactions.<\/p>\n

Read on for more.<\/strong><\/a><\/h4>\n
\n

Are Composable Platforms the Future of Martech?, by Dave O\u2019Flanagan of Sitecore<\/strong><\/a><\/h3>\n

As part of Solutions Review\u2019s Premium Content Series, Dave O\u2019Flanagan, the Chief Product Officer at Sitecore, talks about the potential composable platforms can bring to the future of marketing technology. In the article, O’Flanagan discusses how composable platforms can help businesses become more agile, personalize customer interactions at scale, and more.<\/p>\n

Read on for more.<\/strong><\/a><\/h4>\n
\n

For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.<\/em><\/p>\n

\n
\t\t\t

\"Download<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of June 30th. This round-up covers announcements and updates from companies like Braze, Salesforce, Wix, and Klaviyo. Keeping tabs on the most relevant\u00a0CRM\u00a0and\u00a0MarTech news can be time-consuming. As a result, our editorial team aims to summarize the […]<\/p>\n","protected":false},"author":57,"featured_media":2165,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[4,1365],"tags":[1564,916,1463,2010,1718,1210,10,910,822,1272,1694],"jetpack_publicize_connections":[],"acf":[],"yoast_head":"\nTop MarTech News From the Week of June 30th: Updates from Braze, Salesforce, Wix, and More<\/title>\n<meta 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