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The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of August 18th. This round-up covers announcements and updates from Klaviyo, Acoustic, Upland Software, and more.<\/strong><\/em><\/p>\n Keeping tabs on the most relevant\u00a0CRM<\/strong><\/a>\u00a0and\u00a0MarTech<\/a><\/strong> news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from August 18th.<\/p>\n Acoustic\u2014a global provider of marketing customer engagement solutions for B2C brands\u2014has partnered with Snowflake to optimize data-sharing processes in the Acoustic Connect platform. With Acoustic Connect powered by Snowflake, marketers can seamlessly integrate multiple data sources into their marketing activities, providing a comprehensive view of the customer journey. This enables them to create data-driven personalization strategies, act on intent signals, and engage customers across their buying journey.<\/p>\n Acquia, a digital experience platform provider, has updated its digital asset management (DAM) platform to help marketing and creative leaders improve how they find and collaborate on digital assets. The additions to Acquia DAM will enable users to optimize their content investments across regions, campaigns, brands, and personas. The new capabilities include a streamlined search experience, more options for sharing assets across teams, new tags for improved keyword search, additional analytical insights, and updated backend data pipelines.<\/p>\n Deloitte has announced a new co-innovation partnership with Google Cloud to help consumer businesses create relevant and engaging customer experiences. As part of the new initiative, Deloitte’s ConvergeCONSUMER solution portfolio is available on Google Cloud and integrated with Google Cloud’s artificial intelligence, generative AI, and data analytics capabilities. This will enable customers to deploy AI-powered tools that streamline the process of forecasting customer demand, optimizing product prices, and personalizing their marketing campaigns.<\/p>\n Dialpad, an AI-powered customer intelligence platform, has launched DialpadGPT, a domain-specific large language model (LLM) built on five years and five billion minutes of proprietary conversational data. It utilizes conversational and messaging data across sales, recruiting, customer services, and employee collaboration use cases to power features that automate tasks like summarizing sales, customer service, follow-up, and team engagement actions to make teams more productive.DialpadGPT is already powering DialpadAI for customers in Dialpad’s Early Adopter Program and will be generally available to all customers by October 2023.<\/p>\n G2 has expanded its partnership with Salesloft, a revenue workflow platform, to help brands drive revenue by converting buyer intent signals into “next best actions” for AI-powered sales workflows. The partnership will enable sales teams to identify revenue opportunities with buyer intent signals from G2.com, prioritize actions that produce revenue, streamline workflows, and utilize Rhythm, Salesloft’s new AI-powered “signal-to-action” engine. Companies can sign up for the G2 and Salesloft integration today.<\/p>\n Klaviyo\u2014a marketing automation and customer data platform provider\u2014has debuted the Klaviyo Customer Data Platform (CDP), which uses advanced analytics to help companies understand their audience and performance. The CDP seamlessly integrates with Klaviyo’s marketing automation applications so businesses have a single platform to store customer data, unify it with transformation tooling, analyze customer cohorts with customized predictive modeling, utilize advanced data visualizations, and more.<\/p>\n Qualtrics, an experience management solution provider, has announced the general availability of its Automated Summaries for Video Feedback, In-Depth Interviews, and Focus Groups. These new “purpose-built” video feedback solutions utilize real-time analytics, predictive insights, and generative AI to help businesses conduct smarter research, grow market share, and respond faster to customer needs. The insights these tools gather will also be automatically added to unique profiles in Qualtrics Experience iD (XiD) to provide teams with a comprehensive picture of how customers engage with their products and services.<\/p>\n RainFocus, an event marketing platform, has announced it is expanding its partnership with Groups360, a booking group travel platform. Together, the companies will enhance the combination of Groups360’s online marketplace for hotel and venue sourcing with RainFocus’ event marketing platform. The partnership will also help companies support client growth, create new products, manage the growing demand for in-person events, streamline venue sourcing, and expedite meeting and planning cycles.<\/p>\n Upland Software has launched Altify Insights, a solution designed to help B2B sales organizations reduce sales cycles and increase win rates. Altify Insights is built on the Salesforce platform and allows sellers to visualize who the decision-makers are in a company, actualize effective relationship strategies, create strategic opportunity plans to guide prospects toward closing,\u00a0 align revenue teams, and use out-of-the-box templates to engage prospects and identify buyer insights.<\/p>\n Watch this space each week as the Solutions Review editors will use it to share new articles from the Contributed Content Series<\/em>,\u00a0Contributed Shorts<\/em>\u00a0videos,\u00a0Expert Roundtable<\/em> videos, event replays, and other curated content to help you gain a forward-thinking analysis and remain on-trend with changing industry expectations. All to meet the demand for what its editors do best: bring industry experts together<\/a> to publish the web’s leading insights for enterprise technology practitioners.<\/p>\n As part of Solutions Review’s Contributed Content Series, David Crane, the VP of Portfolio Marketing at Intentsify, explains why intent data is essential for B2B companies. In his article, Crane outlines three use cases for intent data to explain how it can accelerate pipelines, improve customer success, and synchronize digital advertising tactics.<\/p>\n For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.<\/em><\/p>\nOur\u00a0Free CRM Buyer’s Guide<\/em><\/span><\/a>\u00a0helps you evaluate the best solution for your use case and profiles leading providers in the marketplace.<\/div><\/p>\nTop MarTech News From the Week of <\/strong>August 18th, 2023<\/strong><\/h2>\n
\nAcoustic Partners with Snowflake to Improve the Acoustic Connect Platform<\/strong><\/a><\/h3>\n
Read on for more.<\/strong><\/a><\/h4>\n
\nAcquia Expands its Digital Asset Management Platform with New Capabilities<\/strong><\/a><\/h3>\n
Read on for more.<\/strong><\/a><\/h4>\n
\nDeloitte and Google Cloud Announce a New Co-Innovation Initiative<\/strong><\/a><\/h3>\n
Read on for more.<\/strong><\/a><\/h4>\n
\nDialpad Launches a New Generative AI Solution<\/strong><\/a><\/h3>\n
Read on for more.<\/strong><\/a><\/h4>\n
\nG2 and Salesloft Detail Their New Partnership<\/strong><\/a><\/h3>\n
Read on for more.<\/strong><\/a><\/h4>\n
\nKlaviyo Debuts Its New Customer Data Platform<\/strong><\/a><\/h3>\n
Read on for more.<\/strong><\/a><\/h4>\n
\nQualtrics Announces the General Availability of AI-Powered Video Feedback Solutions<\/strong><\/a><\/h3>\n
Read on for more.<\/strong><\/a><\/h4>\n
\nRainFocus Expands its Partnership with Groups360<\/strong><\/a><\/h3>\n
Read on for more.<\/strong><\/a><\/h4>\n
\nUpland Software Launches Altify Insights<\/strong><\/a><\/h3>\n
Read on for more.<\/strong><\/a><\/h4>\n
\nExpert Insights Section<\/strong><\/h2>\n
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\nIntent Data: The Tool Every B2B Company Needs In An Economic Downturn, by David Crane at Intentsify<\/strong><\/a><\/h3>\n
Read on for more.<\/strong><\/a><\/h4>\n
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