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The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of December 15th. This round-up covers announcements and updates from Brevo, Salesforce, AgencyAnalytics, and more.<\/strong><\/em><\/p>\n Keeping tabs on the most relevant\u00a0CRM<\/strong><\/a>\u00a0and\u00a0MarTech<\/a><\/strong> news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from December 15th.<\/p>\n Accenture and Google Cloud have announced a new initiative that will help companies adopt generative AI and use it to improve their operations, develop new lines of business, and build better customer experiences. Together, the companies will create a global, joint generative AI Center of Excellence (CoE) designed to equip companies with the industry expertise, product resources, and technical knowledge they need to build and scale applications with Google Cloud’s portfolio of generative AI solutions, including Gemini, its large language model (LLM).<\/p>\n AgencyAnalytics, a reporting platform designed for marketing agencies, has announced its new Labs functionality. With this offering, AgencyAnalytics customers can test and provide feedback on new platform features before they’re released to the broader market. The first features planned to be released under the Labs label include an integration with Google BigQuery and MultiView Campaigns, which will help agencies connect multiple accounts per platform integration to a single client campaign.<\/p>\n AppDirect, a B2B subscription commerce platform, has announced details on the upcoming AppDirect AI Marketplace, allowing technology providers and channel partners to create no-code personalized AI bots that improve customer experiences and streamline operations. The AppDirect AI Marketplace offers companies a secure platform for sharing and monetizing bots in various marketplaces. It also helps users turn their AI bot ideas into reality without coding skills.<\/p>\n Brevo, a Customer Relationship Management (CRM) solution provider, has acquired WonderPush, a mobile app push provider, and Octolis, a customer data platform (CDP) provider. The acquisitions will help Brevo’s expand its real-time interaction capabilities and empower users with the ability to centralize its customer data to better understand and react to customer needs. The co-founders of WonderPush and Octolis, alongside their respective teams, will join Brevo, oversee the technical integration of their solutions into Brevo’s ecosystem, and help the company develop commercial synergies with Brevo customers.<\/p>\n CommerceHub, a global commerce company, has rebranded to Rithum. The new name and branding is the “culmination” of several commerce companies, including ChannelAdvisor, Dsco, and Cadeera, that have come together to streamline shopping journeys for global brands and retailers. Rithum’s network spans over 40,000 brands, retailers, and suppliers that collectively support the e-commerce lifecycle by helping businesses manage product listings, marketing processes, sales efforts, and deliveries.<\/p>\n Coveo, an enterprise AI platform provider, has announced that the Coveo Relevance Generative Answering tool is now generally available. This enterprise-ready solution is designed to generate answers to complex user queries within digital experiences by using Large Language Models (LLMs). Coveo Relevance Generative Answering can also provide composite abstracts from multiple internal and external content sources, including standalone search pages, in-product experiences, service management consoles, self-service portals, and more.<\/p>\n iCIMS, a talent acquisition technology company, has appointed Jasin Edelboim as its Chief Executive Officer. Effective on January 2nd, 2024, Edelboim will be responsible for leading the vision and strategic growth plans for the company. He has nearly two decades of industry experience across data, technology, and enterprise software, and use helped go-to-market, engineering, and product organizations develop high-performing teams. He previously served in various leadership roles at companies like Dataminr, Cision, and PR Newswire.<\/p>\n Salesforce has announced the general availability of the Unlimited Edition+ (UE+) package, which will allow businesses to utilize a simplified technology suite to help them accelerate growth with AI, data, and CRM solutions. UE+ will provide organizations across industries access to Salesforce’s Service Cloud, Sales Cloud, Data Cloud, Einstein AI, Tableau, Slack, and Industries in a single, unified offering. The UE+ package is now available in several versions for different use cases across sales, service, healthcare, manufacturing, and financial services.<\/p>\n As part of Solutions Review’s Contributed Content Series, Bjoern Sjut, the Managing Director of Productivity and IT at\u202fFront Row, explains how generative AI can (and is) changing the landscape of B2B marketing. Sjut’s article covers the benefits of using GenAI in B2B marketing and introduces some best practices for implementing the technology into your company’s processes.<\/p>\n As part of Solutions Review’s Contributed Content Series, Nicole Kyle, the Managing Director and Co-Founder of CMP Research, talks about how AI and automation technologies affect the future of work across customer-facing teams. In the article, Kyle talks about how organizations should continue to experiment, customize, and mitigate bias with their AI and automation practices to become more efficient and human-centric.<\/p>\n For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.<\/em><\/p>\nOur\u00a0Free CRM Buyer’s Guide<\/em><\/span><\/a>\u00a0helps you evaluate the best solution for your use case and profiles leading providers in the marketplace.<\/div><\/p>\nTop MarTech News From the Week of December 15th<\/strong>, 2023<\/strong><\/h2>\n
\n\n\nAccenture and Google Cloud Launch an Initiative to Help Companies Adopt Generative AI<\/strong><\/a><\/h3>\n
Read on for more.<\/strong><\/a><\/h4>\n
\n<\/div>\n<\/div>\nAgencyAnalytics Announces its New Labs Functionality<\/strong><\/a><\/h3>\n
Read on for more.<\/strong><\/a><\/h4>\n
\nAppDirect Details its Upcoming AI Marketplace<\/strong><\/a><\/h3>\n
Read on for more.<\/strong><\/a><\/h4>\n
\nBrevo Acquires WonderPush and Octolis<\/strong><\/a><\/h3>\n
Read on for more.<\/strong><\/a><\/h4>\n
\nCommerceHub Rebrands as Rithum<\/strong><\/a><\/h3>\n
Read on for more.<\/strong><\/a><\/h4>\n
\nCoveo Announces the General Availability of its Relevance Generative Answering Tool<\/a><\/strong><\/h3>\n
Read on for more.<\/strong><\/a><\/h4>\n
\niCIMS Appoints a New Chief Executive Officer<\/strong><\/a><\/h3>\n
Read on for more.<\/strong><\/a><\/h4>\n
\nSalesforce Debuts its Unlimited Edition+ Package<\/strong><\/a><\/h3>\n
Read on for more.<\/strong><\/a><\/h4>\n
\nSolutions Review Celebrates the Success of Insight Jam LIVE 2023<\/strong><\/a><\/h3>\n
![\"\"](\"https:\/\/solutionsreview.com\/crm\/files\/2023\/10\/insightjam_logo.jpg\"){kind=logo}
<\/a>Solutions Review recently celebrated the success of Insight Jam LIVE 2023, the annual element of Insight Jam, an always-on community for enterprise tech end-users, experts, and solution providers. This year’s event saw 18 hours of expert panels featuring more than 100 thought leaders, sponsored by Satori and Monte Carlo, alongside more than 400 unique predictions from nearly 200 domain thought leaders (and counting).<\/p>\nRead on for more.<\/strong><\/a><\/h4>\n
\nExpert Insights Section<\/strong><\/h2>\n
\n<\/a>Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam<\/i>, Solutions Review’s enterprise tech community for business software pros<\/u><\/strong><\/a>. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends and predictions, and vendor-neutral software evaluation tools.<\/p>\n
\nRevolutionizing B2B Marketing: Unleashing the Potential of Generative AI Bjoern Sjut, by Bjoern Sjut of \u202fFront Row<\/strong><\/a><\/h3>\n
Read on for more.<\/strong><\/a><\/h4>\n
\nHow AI and Automation Impact the Future of Work Nicole Kyle, by Nicole Kyle at CMP Research<\/strong><\/a><\/h3>\n
Read on for more.<\/strong><\/a><\/h4>\n
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![\"Download](\"https:\/\/solutionsreview.com\/crm\/files\/2019\/06\/crm-speedbump.jpg\" "\\"CRM")
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