{"id":2837,"date":"2024-01-11T22:00:53","date_gmt":"2024-01-11T22:00:53","guid":{"rendered":"https:\/\/solutionsreview.com\/crm\/?p=2837"},"modified":"2024-01-11T22:02:02","modified_gmt":"2024-01-11T22:02:02","slug":"brand-loyalty-must-extend-beyond-enrollment-programs","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/crm\/2024\/01\/11\/brand-loyalty-must-extend-beyond-enrollment-programs\/","title":{"rendered":"Brand Loyalty Must Extend Beyond Enrollment Programs"},"content":{"rendered":"

\"Brand<\/p>\n

As part of Solutions Review’s Contributed Content Series<\/a>\u2014a collection of contributed articles written by our\u00a0enterprise tech thought leader community<\/a><\/span>\u2014Christy Parrish, the Director of Client Partnerships at Cordial<\/a>, explains why brand loyalty strategies must go beyond enrollment programs.<\/strong><\/em><\/p>\n

\"\"Loyalty programs are falling out of favor with the younger generations. <\/span>Less than 25 percent of Gen Z is enrolled in a loyalty program<\/span><\/a>\u2014more than double that of any other generation. One in five Gen Z consumers say they want to do business with a brand at least ten times before considering joining its loyalty program. One conclusion we can draw from this data? Trust in brands\u2014at least among Gen Z\u2014is decreasing. <\/span>\u00a0<\/span><\/p>\n

But that doesn’t mean loyalty programs have lost their value. Nearly 75 percent of consumers indicate that recent economic turbulence has made them more likely to enroll in a loyalty program. Top incentives attracting them include access to exclusive offers, free perks, and savings on everyday purchases.<\/span>\u00a0<\/span>Businesses taking it further by offering experiential rewards, aligning their efforts with customer values, and creating emotional wellness connections reap much greater success.<\/span>\u00a0<\/span><\/p>\n

Attracting and Retaining Younger Consumer Generations<\/span><\/b>\u00a0<\/span><\/h3>\n

Gen Z is the largest generation in the U.S., and their spending power is expected to grow significantly in the coming years. Value-conscious and brand-loyal, these digital natives have already become a significant force in the retail market. Brands that want to succeed in the future must understand Gen Z’s needs and wants, adapting their strategies accordingly to appeal to this generation. Here are three approaches to try:<\/span>\u00a0<\/span><\/p>\n

Experiential rewards\u00a0<\/strong><\/h4>\n

According to a recent Cordial survey, access to exclusive offers is a top incentive for Gen Z. These rewards offer something transactional rewards, like discounts or cashback, cannot\u2014a unique, memorable experience. Loyalty programs can include experiential rewards that:<\/span>\u00a0<\/span><\/p>\n