![\"MarTech](\"https:\/\/solutionsreview.com\/crm\/files\/2024\/02\/MarTech-News-February-23rd-768x432.jpg\")
<\/p>\n<\/p>\n
The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of February 23rd. This round-up covers announcements and updates from Salesforce, Acquia, CallRail, and more.<\/strong><\/em><\/p>\n Keeping tabs on the most relevant\u00a0CRM<\/strong><\/a>\u00a0and\u00a0MarTech<\/a><\/strong> news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from February 23rd.<\/p>\n Accenture has announced its plans to acquire GemSeek, a customer experience analytics provider that equips businesses with the insights, analytics, and AI-powered predictive models they need to understand customers better. The acquisition reinforces Accenture’s data and AI-centric capabilities. It will help Accenture Song grow its footprint in global markets, expand its Advanced Technology and Intelligent Operations Centers, and enhance its customer offerings for clients.<\/p>\n Acquia, a digital experience solution provider, has announced new integrations for Acquia DAM, its digital asset management offering. The integrations will connect Acquia DAM with Acquia Campaign Studio, Adobe Stock, and Google Translate. These integrations will help Acquia expand the brand management capabilities of its digital asset management solution, reduce the complexity of maintaining consistent brand experiences across digital channels, save time for marketing teams, and help creative teams get the most value out of their content assets.<\/p>\n AnalyticsIQ, a predictive people-based data provider, has announced its National Provider Identifier (NPI), a healthcare marketing data and analytics solution. This offering will join AnalyticsIQ’s suite of data solutions and help healthcare marketing and analytics teams extract deeper insights into healthcare providers (HCPs) as individuals. It will provide users with tools for enhanced targeting and personalized messaging, helping them maximize campaign efficiencies and return on investment (ROI).<\/p>\n CallRail, an AI-powered lead intelligence platform, has announced several AI-driven, self-reported attribution capabilities that will be part of its CallRail Labs program. These tools will help marketers and business owners get visibility into the impact of difficult-to-track marketing efforts\u2014branding, social media, word of mouth, etc.\u2014on lead generation and marketing performance. For example, businesses can now use CallRail’s conversational AI functionalities to listen, understand, and report on the information customers share about their engagement or purchase decisions.<\/p>\n Strategic advisory and analyst firm Constellation Research recently released its Constellation ShortList for Sales Engagement Platforms. The report from Liz Miller spotlights nine sales engagement solutions companies should know about. These include Conversica’s Revenue Digital Assistant, the Clari Revenue Platform, Freshsales, HubSpot Sales, Microsoft Dynamics 365 Sales, Outreach, Salesforce Sales Cloud, SalesLoft, and RevenueGrid. Constellation selected these companies based on market share, internal research, client inquiries, customer references, partner conversations, and more.<\/p>\n Strategic advisory and analyst firm Constellation Research recently released its Constellation ShortList for Sales Force Automation. The report from Liz Miller spotlights fourteen sales engagement solutions companies should know about. These include Microsoft Dynamics 365, Oracle Fusion Sales, Salesforce Sales Cloud, and SAP Sales Cloud for enterprise customers, and\u00a0Creatio, Copper, Freshsales by Freshworks, Hubspot Sales Hub, Insightly, Monday Sales CRM, Sugar Sell, Vtiger, Zendesk Sell, and Zoho CRM Plus for SMBs.<\/p>\n Dialpad, an AI-powered customer intelligence platform, has appointed Nick Slater as its new Chief Revenue Officer (CRO). Slater has fifteen years of go-to-market experience and has served as Dialpad’s interim CRO since August 2023. In the press release announcing the appointment, Slater says, “I am thrilled to assume the position of Chief Revenue Officer at Dialpad…I am dedicated to pushing boundaries and ensuring that we deliver value that drives businesses forward. I am ready to help lead Dialpad into its next stage of growth.”<\/p>\n Promo.com, an end-to-end generative AI platform for social media, has launched PromoAI Creative Copilot, a new tool that combines an AI-powered creative engine with a chat-based editor. This feature can help businesses create affordable, professional-quality, high-resolution social video content, saving them time and money. Alongside the generative AI and real-time chat-based editor, the tool offers automated scheduling, social calendar management, seasonal themes, and integration with social media platforms like Instagram, YouTube, LinkedIn, TikTok, Meta, and others.<\/p>\n Salesforce has announced details on Marketing Cloud Growth, a new edition of its Marketing Cloud solution designed to help smaller businesses drive growth with CRM, AI, and data capabilities. Built on Einstein 1, this SMB-centric solution will connect a company’s marketing automation efforts with its sales, commerce, and service teams. This will help users segment audiences faster, automatically generate campaign content, personalize customer relationships, optimize campaign performance, and more. Marketing Cloud Growth will first be available in the United States and Canada and expand to EMEA by the end of 2024.<\/p>\n For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.<\/em><\/p>\nOur\u00a0Free CRM Buyer’s Guide<\/em><\/span><\/a>\u00a0helps you evaluate the best solution for your use case and profiles leading providers in the marketplace.<\/div><\/p>\nTop MarTech News From the Week of February 23rd<\/strong>, 2024<\/strong><\/h2>\n
\nAccenture Expands its Customer Analytics Offerings with GemSeek Acquisition<\/strong><\/a><\/h3>\n
Read on for more.<\/strong><\/a><\/h4>\n
\nAcquia Launches New Integrations for its Digital Asset Management Solution<\/strong><\/a><\/h3>\n
Read on for more.<\/strong><\/a><\/h4>\n
\nAnalyticsIQ Announces a Healthcare Marketing Data and Analytics Solution<\/strong><\/a><\/h3>\n
Read on for more.<\/strong><\/a><\/h4>\n
\nCallRail Debuts New AI-Driven Self-Reported Attribution Capabilities<\/strong><\/a><\/h3>\n
Read on for more.<\/strong><\/a><\/h4>\n
\nConstellation Research Releases its 2024 ShortList for Sales Engagement Platforms<\/strong><\/a><\/h3>\n
Read on for more.<\/strong><\/a><\/h4>\n
\nConstellation Research Releases its 2024 ShortList for Sales Force Automation<\/strong><\/a><\/h3>\n
Read on for more.<\/strong><\/a><\/h4>\n
\nDialpad Appoints a New Chief Revenue Officer<\/strong><\/a><\/h3>\n
Read on for more.<\/strong><\/a><\/h4>\n
\nPromo.com Launches the PromoAI Creative Copilot<\/strong><\/a><\/h3>\n
Read on for more.<\/strong><\/a><\/h4>\n
\nSalesforce Reveals a New Version of its Marketing Cloud Solution for SMBs<\/strong><\/a><\/h3>\n
Read on for more.<\/strong><\/a><\/h4>\n
\n
\n
![\"Download](\"https:\/\/solutionsreview.com\/crm\/files\/2019\/06\/crm-speedbump.jpg\" "\\"CRM")
<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/p>\n