![\"MarTech](\"https:\/\/solutionsreview.com\/crm\/files\/2024\/05\/MarTech-News-May-24th-768x432.jpg\")
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The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of May 24th. This round-up covers announcements and updates from SugarCRM, ZoomInfo, Acquia, and more.<\/strong><\/em><\/p>\n Keeping tabs on the most relevant\u00a0CRM<\/strong><\/a>\u00a0and\u00a0MarTech<\/a><\/strong> news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from May 24th.<\/p>\n Acquia, an open digital experience software provider, has expanded its Acquia DXP platform with the launch of Acquia Digital Experience Optimization (DXO). The new solution includes three products: Acquia SEO, powered by Conductor; Acquia Convert, powered by VWO; and Monsido, by Acquia. These tools can help organizations increase brand visibility, maximize engagement, develop personalized experiences across the customer journey, optimize site governance efforts, and maintain digital accessibility compliance.<\/p>\n Adobe has announced details on Adobe Express for Enterprise. This new offering can help businesses accelerate their marketing content creation and extend their on-brand content production efforts to business users in communications, sales, and other departments. Adobe Express for Enterprise is powered by Adobe Firefly Image Model 3. It enables sales and marketing users to reuse or adapt existing content for upcoming campaigns, localize campaign assets for different regions, design content for stakeholders, and customize client materials. Adobe is hosting a virtual event to showcase Adobe Express for Enterprise on June 11th.<\/p>\n CallRail, an AI-powered lead intelligence platform, has announced a new integration with Intuit Mailchimp, an email marketing and automation platform. With this integration, mutual customers can bridge the gap between online- and offline channels with personalized customer engagement based on lead attributes and AI-identified conversation insights. For example, marketers can use the integration to send automated follow-up emails or SMS messages. The integration is now available to mutual customers.<\/p>\n Cognigy, an AI-powered customer service solution provider, has launched new AI Agents for Sales and Marketing interactions. These tools will help companies engage customers with “hyper-personalized” service, turn customer interactions into transactions, and fuel revenue growth with scalable customer experiences. The AI Agents for Sales and Marketing will also help teams automate renewals, upselling, sales activations, and outbound scheduling efforts. Cognigy will debut the features at Customer Contact Week (CCW) in Las Vegas from June 3rd to 6th.<\/p>\n Duda, a website builder for digital agencies and SaaS companies, has announced new features for its AI Assistant. The new features include AI sections and AI alt text, which can help teams launch high-performing websites at scale. For example, the AI sections tool can automatically generate new site sections with suggested design, layout, copy, and images from a simple, user-provided prompt. Meanwhile, the alt text feature boosts productivity by quickly generating alt text in multiple languages for any website images that don’t have them.<\/p>\n Analyst house Gartner, Inc. recently released the 2024 edition of its Magic Quadrant for Content Marketing Platforms, identifying ten of the marketplace’s most effective content marketing solution vendors. The researchers behind the report\u2014Nicole Greene, Jeffrey L. Cohen, Rene Cizio, and Carlos Guerrero\u2014evaluated each listed vendor’s strengths and weaknesses, ranked them on the signature “Magic Quadrant” graph, and the editors at Solutions Review highlighted the updates worth knowing.<\/p>\n Salesforce has expanded its Einstein Copilot solution with tailored capabilities for marketers and merchants. For example, Einstein Copilot for Marketers can help users accelerate time-to-market with auto-generated responses based on customer data and automatically generate marketing briefs, content, and email campaigns. Similarly, Einstein Copilot for Merchants uses natural language prompts to create personalized customer promotions, streamline storefront setups, and surface insights that improve product discoverability.<\/p>\n Salesforce also announced an expanded strategic partnership with IBM, which will combine IBM’s watsonx AI and Data Platform capabilities with the Salesforce Einstein 1 Platform. The partnership will help teams make data-driven decisions, take action directly in their work flow, and utilize more choices in deploying AI and data technologies. Additionally, the expansion will include bi-directional data integration, more flexibility in large language model (LLM) utilization, and pre-built actions and prompts for CRM solutions.<\/p>\n SugarCRM, an intelligence-driven sales automation platform, has acquired sales-i, a revenue intelligence solution that helps companies maximize revenue and profitability. The acquisition will allow SugarCRM to help customers unlock the value in their ERP data, reduce customer churn, use AI to interpret customer data, benefit from additional account management capabilities, and boost efficiencies with actionable sales and marketing insights. Additionally, sales-i customers can leverage SugarCRM’s advanced sales, marketing, and service automation functionalities.<\/p>\n Xactly\u2014an intelligent revenue solution provider\u2014recently announced two new-to-market solutions at its Xactly Upside conference. The new solutions include Xactly Plan Design and Xactly for CRM. The latter is a Salesforce-native experience, while the former is designed to help customers maximize the return on their go-to-market investments. Both solutions are powered by Xactly AI Copilot and will enable companies to optimize the efficiency of their operations, drive sustainable revenue growth, and more.<\/p>\n ZoomInfo\u2014a go-to-market platform for finding, acquiring, and growing customers\u2014has released ZoomInfo Copilot, a new version of its platform that uses generative AI to help companies predict their pipelines. The ZoomInfo Copilot can help organizations aggregate first and third-party data sets, generate emails with AI, alert users via Slack to time-sensitive opportunities in real-time, and automatically create buying groups of individuals most likely to align with their ideal customer profiles.<\/p>\n For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.<\/em><\/p>\nOur\u00a0Free CRM Buyer’s Guide<\/em><\/span><\/a>\u00a0helps you evaluate the best solution for your use case and profiles leading providers in the marketplace.<\/div><\/p>\nTop MarTech News From the Week of May 24th<\/strong>, 2024<\/strong><\/h2>\n
\nAcquia Launches its Digital Experience Optimization Solution<\/strong><\/a><\/h3>\n
Read on for more.<\/strong><\/a><\/h4>\n
\nAdobe Releases the Adobe Express for Enterprise Suite<\/strong><\/a><\/h3>\n
Read on for more.<\/strong><\/a><\/h4>\n
\nCallRail and Intuit Mailchimp Detail a New Integration<\/strong><\/a><\/h3>\n
Read on for more.<\/strong><\/a><\/h4>\n
\nCognigy Debuts New AI Agents for Sales and Marketing Teams<\/strong><\/a><\/h3>\n
Read on for more.<\/strong><\/a><\/h4>\n
\nDuda Announces New Features for its AI Assistant<\/strong><\/a><\/h3>\n
Read on for more.<\/strong><\/a><\/h4>\n
\nGartner Releases its\u00a0<\/strong>2024 Magic Quadrant for Content Marketing Platforms<\/a><\/h3>\n
Read on for more.<\/strong><\/a><\/h4>\n
\nObserve.AI is Joining Solutions Review for a\u00a0 Solutions Spotlight Webinar Event<\/strong><\/a><\/h3>\n
![\"\"](\"https:\/\/solutionsreview.com\/enterprise-resource-planning\/files\/2023\/02\/Solutions-Spotlight.jpg\")
<\/a>On June 18th, Solutions Review will host a Solutions Spotlight webinar with Observe.AI. During the hour-long presentation, attendees will gain a deeper understanding of the capabilities and benefits that Observe.AI conversation intelligence software can offer to contact centers. Alongside a product demo for Observe.AI, the webinar will feature a Q&A section with Vache Moroyan, SVP of Product, and Alex Lustig, Senior Solutions Engineer at Observe.AI.<\/p>\nRead on for more.<\/strong><\/a><\/h4>\n
\nSalesforce Expands Einstein Copilot with New Capabilities for Marketers and Merchants<\/strong><\/a><\/h3>\n
Read on for more.<\/strong><\/a><\/h4>\n
\nSalesforce and IBM Announce an Expanded Partnership<\/strong><\/a><\/h3>\n
Read on for more.<\/strong><\/a><\/h4>\n
\nSugarCRM Acquires sales-i<\/strong><\/a><\/h3>\n
Read on for more.<\/strong><\/a><\/h4>\n
\nXactly Launches New AI-Powered Solutions<\/strong><\/a><\/h3>\n
Read on for more.<\/strong><\/a><\/h4>\n
\nZoomInfo Shares Details on the ZoomInfo Copilot Solution<\/strong><\/a><\/h3>\n
Read on for more.<\/strong><\/a><\/h4>\n
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![\"Download](\"https:\/\/solutionsreview.com\/crm\/files\/2019\/06\/crm-speedbump.jpg\" "\\"CRM")
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