{"id":3040,"date":"2024-07-12T16:22:20","date_gmt":"2024-07-12T16:22:20","guid":{"rendered":"https:\/\/solutionsreview.com\/crm\/?p=3040"},"modified":"2024-07-12T16:22:36","modified_gmt":"2024-07-12T16:22:36","slug":"top-martech-news-from-the-week-of-july-12th","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/crm\/2024\/07\/12\/top-martech-news-from-the-week-of-july-12th\/","title":{"rendered":"Top MarTech News From the Week of July 12th: Updates from Klaviyo, Braze, Validity, and More"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium_large wp-image-3042\" src=\"https:\/\/solutionsreview.com\/crm\/files\/2024\/07\/MarTech-News-July-12th-768x432.jpg\" alt=\"MarTech News July 12th\" width=\"768\" height=\"432\" srcset=\"https:\/\/solutionsreview.com\/crm\/files\/2024\/07\/MarTech-News-July-12th-768x432.jpg 768w, https:\/\/solutionsreview.com\/crm\/files\/2024\/07\/MarTech-News-July-12th-300x169.jpg 300w, https:\/\/solutionsreview.com\/crm\/files\/2024\/07\/MarTech-News-July-12th-1024x576.jpg 1024w, https:\/\/solutionsreview.com\/crm\/files\/2024\/07\/MarTech-News-July-12th.jpg 1280w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p style=\"text-align: justify;\"><em><strong>The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of July 12th. This round-up covers announcements and updates from Klaviyo, Braze, Validity, and more.<\/strong><\/em><\/p>\n<p style=\"text-align: justify;\">Keeping tabs on the most relevant\u00a0<a href=\"https:\/\/solutionsreview.com\/crm\/crm-buyers-guide\/\" target=\"_blank\" rel=\"noopener\"><strong>CRM<\/strong><\/a>\u00a0and\u00a0<strong><a href=\"https:\/\/solutionsreview.com\/marketing-automation\/marketing-automation-buyers-guide\/\" target=\"_blank\" rel=\"noopener\">MarTech<\/a><\/strong> news can be time-consuming. As a result, our editorial team aims to summarize the week&#8217;s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from July 12th.<\/p>\n<p style=\"text-align: justify;\"><div class=\"box box3\">Our<a class=\"editor-rtfLink\" href=\"https:\/\/solutionsreview.com\/marketing-automation\/marketing-automation-buyers-guide\/\" target=\"_blank\" rel=\"noopener\">\u00a0<span style=\"color: #ff0000;\"><em>Free CRM Buyer&#8217;s Guide<\/em><\/span><\/a>\u00a0helps you evaluate the best solution for your use case and profiles leading providers in the marketplace.<\/div><\/p>\n<h2 style=\"text-align: center;\"><strong>Top MarTech News From the Week of July 12th<\/strong><strong>, 2024<\/strong><\/h2>\n<hr \/>\n<h3><a href=\"https:\/\/www.businesswire.com\/news\/home\/20240711861287\/en\/Braze-Introduces-the-Braze-Data-Platform\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><strong>Braze Launches a New Data Platform<\/strong><\/a><\/h3>\n<p style=\"text-align: justify;\">Braze, a customer engagement platform provider, has launched the Braze Data Platform, a composable set of data-centric capabilities and partner integrations. These new features can streamline a company&#8217;s data unification, activation, and distribution efforts, making it easier for marketers to create memorable, relevant customer engagements. The specific capabilities include unified data facilitated by enhanced ecosystem integrations, data distribution tools, enhanced data management functionalities, and the recently launched CDI Segments, which are available now in early access for Braze partners.<b><\/b><\/p>\n<h4><a href=\"https:\/\/www.businesswire.com\/news\/home\/20240711861287\/en\/Braze-Introduces-the-Braze-Data-Platform\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><strong>Read on for more.<\/strong><\/a><\/h4>\n<hr \/>\n<h3 style=\"text-align: justify;\"><a href=\"https:\/\/www.data-axle.com\/resources\/news-media-coverage\/data-axle-releases-next-generation-ai-driven-data-intelligence-omnichannel-marketing\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><strong>Data Axle Expands its Solution with Additional AI-Powered Capabilities<\/strong><\/a><\/h3>\n<p style=\"text-align: justify;\">Data Axle, a data-driven marketing intelligence solution provider, has announced plans to expand its generative AI suite with AI-powered data enhancement, advanced audience targeting, data hygiene, multi-touch fractional attribution tools for tracking audience interactions, custom AI models for content creation, and more. As part of this initiative, the company will use its capabilities to increase the ROI for client acquisition, retention, and customer intelligence programs. Data Axle is also partnering with Amazon Web Services, Intelafy, and Moveflux to amplify its omnichannel attribution efforts further.<\/p>\n<h4><a href=\"https:\/\/www.data-axle.com\/resources\/news-media-coverage\/data-axle-releases-next-generation-ai-driven-data-intelligence-omnichannel-marketing\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><strong>Read on for more.<\/strong><\/a><\/h4>\n<hr \/>\n<h3 style=\"text-align: justify;\"><a href=\"https:\/\/www.klaviyo.com\/newsroom\/klaviyo-expands-ai-suite\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><strong>Klaviyo Introduces Additional Features to the Klaviyo AI Solution<\/strong><\/a><\/h3>\n<p style=\"text-align: justify;\">Klaviyo, a marketing automation solution designed to power digital relationships, has introduced three new features to its Klaviyo AI offering. These include Flows AI, which enables users to build flows with a simple prompt, personalized campaigns powered by A\/B driven testing, and AI-powered review sentiment functionalities that track audience reactions. With the new features, marketers can extract insights from their customer data and use them to generate ideas, segment audiences to improve customer messaging, and maximize the business impact of their marketing efforts.<\/p>\n<h4><a href=\"https:\/\/www.klaviyo.com\/newsroom\/klaviyo-expands-ai-suite\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><strong>Read on for more.<\/strong><\/a><\/h4>\n<hr \/>\n<h3><a href=\"https:\/\/www.prweb.com\/releases\/validity-announces-expanded-partnership-with-ai-powered-iterable-to-boost-customer-engagement-and-brand-reputation-302190042.html\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><strong>Validity and Iterable Expand Their Partnership<\/strong><\/a><\/h3>\n<p style=\"text-align: justify;\">Validity, a data quality and email marketing solution provider, has expanded its partnership with Iterable, an AI-powered customer communication platform. The updated collaboration will help businesses verify email contact information instantly, which can help sales and marketing teams optimize their campaign results and drive ROI. Additionally, Iterable customers will receive access to BriteVerify, enabling them to verify email addresses in real-time, maintain an actionable database of email contacts, and perform bulk validations of stored data to identify if any addresses have changed.<\/p>\n<h4><a href=\"https:\/\/www.prweb.com\/releases\/validity-announces-expanded-partnership-with-ai-powered-iterable-to-boost-customer-engagement-and-brand-reputation-302190042.html\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><strong>Read on for more.<\/strong><\/a><\/h4>\n<hr \/>\n<h2 style=\"text-align: center;\"><strong>Expert Insights Section<\/strong><\/h2>\n<hr \/>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/insightjam.com\/share\/W9PNIZN-ugApeSN3?utm_source=manual\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6386 alignleft\" src=\"https:\/\/solutionsreview.com\/enterprise-resource-planning\/files\/2023\/10\/insightjam_logo.jpg\" alt=\"\" width=\"100\" height=\"100\" \/><\/a>Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from\u00a0<i>Insight Jam<\/i>, Solutions Review&#8217;s <a class=\"fui-Link ___10kug0w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn external\" title=\"https:\/\/insightjam.com\/share\/8qpqn88mnqikpnxu?utm_source=manual\" href=\"https:\/\/insightjam.com\/share\/W9PNIZN-ugApeSN3?utm_source=manual\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\"Link enterprise tech community for business software pros\"><strong><u>enterprise tech community for business software pros<\/u><\/strong><\/a>. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends and predictions, and vendor-neutral software evaluation tools.<\/p>\n<hr \/>\n<h3 style=\"text-align: justify;\"><a href=\"https:\/\/solutionsreview.com\/marketing-automation\/why-is-personalization-so-hard-for-marketers\/\" target=\"_blank\" rel=\"noopener\"><strong>Why Is Personalization So Hard for Marketers?, by Nishant Patel of Contentstack<\/strong><\/a><\/h3>\n<p style=\"text-align: justify;\">Nishant Patel\u2014Co-Founder and CTO at Contentstack\u2014has shared his opinion on why personalization can be a challenge for marketers and offers some suggestions on how to resolve it. Specifically, Patel identifies three primary roadblocks marketers encounter when personalizing: content volume demands, an overreliance on IT teams, and achieving operationalized personalization at scale.<\/p>\n<h4><a href=\"https:\/\/solutionsreview.com\/marketing-automation\/why-is-personalization-so-hard-for-marketers\/\" target=\"_blank\" rel=\"noopener\"><strong>Read on for more.<\/strong><\/a><\/h4>\n<hr \/>\n<h3 style=\"text-align: justify;\"><a href=\"https:\/\/solutionsreview.com\/crm\/2024\/07\/03\/the-key-to-simplifying-crm-transformation-for-cios\/\" target=\"_blank\" rel=\"noopener\"><strong>The Key to Simplifying CRM Transformation for CIOs, by Krishna Dunthoori at Apty<\/strong><\/a><\/h3>\n<p style=\"text-align: justify;\">Krishna Dunthoori\u2014the CEO and Founder of Apty\u2014outlines the \u201ckey\u201d that Chief Information Officers (CIOs) can use to simplify their CRM transformation efforts. His article also offers advice on how CIOs can overcome resistance to change in their teams, curate a smoother transition to a new platform, and use digital adoption platforms (DAPs) to support employee learning.<\/p>\n<h4><a href=\"https:\/\/solutionsreview.com\/crm\/2024\/07\/03\/the-key-to-simplifying-crm-transformation-for-cios\/\" target=\"_blank\" rel=\"noopener\"><strong>Read on for more.<\/strong><\/a><\/h4>\n<hr \/>\n<p style=\"text-align: center;\"><em>For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.<\/em><\/p>\n<hr \/>\n<p style=\"text-align: left;\"><div class=\"widget\"><div class=\"aside-card\">\t\t\t<div class=\"textwidget\"><p><a class=\"speedbump-3\" href=\"https:\/\/solutionsreview.com\/crm\/crm-buyers-guide\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1682\" title=\"CRM Buyer's Guide\" src=\"https:\/\/solutionsreview.com\/crm\/files\/2019\/06\/crm-speedbump.jpg\" alt=\"Download Link to CRM Buyer's Guide\" width=\"800\" height=\"225\" \/><\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of July 12th. This round-up covers announcements and updates from Klaviyo, Braze, Validity, and more. Keeping tabs on the most relevant\u00a0CRM\u00a0and\u00a0MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week&#8217;s top [&hellip;]<\/p>\n","protected":false},"author":57,"featured_media":3042,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[4,1365],"tags":[916,2475,1275,1718,1210,1272,1329],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top MarTech News From the Week of July 12th: Updates from Klaviyo, Braze, Validity, and More<\/title>\n<meta name=\"description\" content=\"Stay on top of the Martech news from the week of July 12th with announcements from Klaviyo, Braze, Validity, and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/crm\/2024\/07\/12\/top-martech-news-from-the-week-of-july-12th\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top MarTech News From the Week of July 12th: Updates from Klaviyo, Braze, Validity, and More\" \/>\n<meta property=\"og:description\" content=\"Stay on top of the Martech news from the week of July 12th with announcements from Klaviyo, Braze, Validity, and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/solutionsreview.com\/crm\/2024\/07\/12\/top-martech-news-from-the-week-of-july-12th\/\" \/>\n<meta property=\"og:site_name\" content=\"Top CRM and Customer Relationship Management, Vendors, Companies, &amp; 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