{"id":3075,"date":"2024-08-16T10:19:17","date_gmt":"2024-08-16T10:19:17","guid":{"rendered":"https:\/\/solutionsreview.com\/crm\/?p=3075"},"modified":"2024-08-16T14:22:58","modified_gmt":"2024-08-16T14:22:58","slug":"top-martech-news-from-the-week-of-august-16th","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/crm\/2024\/08\/16\/top-martech-news-from-the-week-of-august-16th\/","title":{"rendered":"Top MarTech News From the Week of August 16th: Updates from Yellow.ai, Conversica, Five9, and More"},"content":{"rendered":"

\"MarTech<\/p>\n

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of August 16th. This round-up covers announcements and updates from Yellow.ai, Conversica, Five9, and more.<\/strong><\/em><\/p>\n

Keeping tabs on the most relevant\u00a0CRM<\/strong><\/a>\u00a0and\u00a0MarTech<\/a><\/strong> news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from August 16th.<\/p>\n

Our\u00a0Free CRM Buyer’s Guide<\/em><\/span><\/a>\u00a0helps you evaluate the best solution for your use case and profiles leading providers in the marketplace.<\/div><\/p>\n

Top MarTech News From the Week of August 16th<\/strong>, 2024<\/strong><\/h2>\n
\n

Constellation Research Releases its 2024 ShortList for B2B Marketing Automation for the Enterprise<\/strong><\/a><\/h3>\n

Strategic advisory and analyst firm Constellation Research recently released its Constellation ShortList for B2B Marketing Automation for the Enterprise. The report from Liz Miller spotlights eight B2B-centric marketing automation solutions that companies should know about. These include Adobe Marketo Engage, Creatio, HCL Unica, HubSpot, Microsoft Dynamics 365 Marketing, Oracle Fusion Marketing, Salesforce Marketing Cloud Account Engagement, and SAP Emarsys Customer Engagement. Constellation selected these companies based on market share, internal research, client inquiries, customer references, partner conversations, and more.<\/p>\n

Read on for more.<\/strong><\/a><\/h4>\n
\n

Constellation Research Updates its 2024 ShortList for <\/strong>Midmarket CRM Suites<\/a><\/h3>\n

Strategic advisory and analyst firm Constellation Research recently released its Constellation ShortList for Midmarket CRM Suites. The report from R “Ray” Wang spotlights eight CRM solution suites that midmarket companies should know about. These include Brevo, HubSpot, Keap, Microsoft Dynamics 365, NetSuite CRM, SugarCRM, Zendesk, and Zoho CRM. Constellation selected these companies based on market share, internal research, client inquiries, customer references, partner conversations, and more.<\/p>\n

Read on for more.<\/strong><\/a><\/h4>\n
\n

Conversica Introduces New Updates to its Conversational AI Platform<\/strong><\/a><\/h3>\n

Conversica, an AI-powered conversation automation solution provider, has announced several upgrades to its Conversational AI platform. The new release upgrades the platform’s conversation management functionalities with flexible, AI-supported, customized messaging options. It also allows users to use generative AI to create and adjust two-way email and SMS conversations. Additional updates include AI-powered methods to customize conversations, UI enhancements, generative AI-powered content creation, and new message modes.<\/p>\n

Read on for more.<\/strong><\/a><\/h4>\n
\n

Five9 Announces Plans to Acquire Acqueon<\/strong><\/a><\/h3>\n

Five9, an intelligent customer experience platform provider, has announced its plans to acquire Acqueon, a real-time revenue execution platform. The acquisition will bring Acqueon’s capabilities to Five9’s Intelligent CX Platform, helping it provide customers with an orchestration engine for every marketing, sales, e-commerce, and customer service interaction in a customer journey. Mike Burkland, Chairman and CEO of Five9, says, “Together with Acqueon, we can intelligently combine the preferences of the customer with the increasing variety of outreach channels to help enterprises grow their revenue and delight customers while aligning to compliance standards.”<\/p>\n

Read on for more.<\/strong><\/a><\/h4>\n
\n

trumpet Raises $6.35 Million in Seed Funding<\/strong><\/a><\/h3>\n

trumpet, a B2B sales startup, has secured $6.35 million in seed funding led by Albion VC, with additional participation from Gridcog and Treefera. Previous investors Lightbird Ventures, Anamcara Capital, and Triple Point Ventures also contributed. The company will use the funds to support its expansion into the United States and continue its efforts to enhance its platform’s AI and machine learning capabilities, helping users leverage proprietary data points to deliver in-depth revenue intelligence signals across the sales cycle.<\/p>\n

Read on for more.<\/strong><\/a><\/h4>\n
\n

Yellow.ai Launches Analyze, a New Tool for Improving Bot Interactions<\/strong><\/a><\/h3>\n

Yellow.ai, an “AI-first” customer service automation solution, has launched Analyze, a new solution designed to improve bot interactions with advanced self-learning capabilities and in-depth conversational insights. The Analyze tool is powered by an in-house LLM model and can help businesses reduce ticket volume by thirty percent, boost containment rates by ten percent, and more. It comes equipped with self-learning loopback technology, AI-generated topic clusters, conversation analysis tools for improving customer support, and sentiment analysis capabilities to maximize user satisfaction.<\/p>\n

Read on for more.<\/strong><\/a><\/h4>\n
\n

Expert Insights Section<\/strong><\/h2>\n
\n

\"\"<\/a>Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from\u00a0Insight Jam<\/i>, Solutions Review’s enterprise tech community for business software pros<\/u><\/strong><\/a>. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends and predictions, and vendor-neutral software evaluation tools.<\/p>\n

\n

When Using Customer Data, Avoid These Personalization Pitfalls, by Matt Whitmer at Mosaicx<\/a><\/strong><\/h3>\n

Matt Whitmer\u2014the Chief Revenue Officer and Senior Vice President of Marketing at Mosaicx\u2014identifies the common personalization pitfalls companies can experience when using customer data and shares insights on avoiding them. Those pitfalls include the misuse of customer data, inadequate privacy, inaccurate data, and data fragmentation.<\/p>\n

Read on for more.<\/strong><\/a><\/h4>\n
\n

For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.<\/em><\/p>\n

\n

\t\t\t

\"Download<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of August 16th. This round-up covers announcements and updates from Yellow.ai, Conversica, Five9, and more. Keeping tabs on the most relevant\u00a0CRM\u00a0and\u00a0MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top […]<\/p>\n","protected":false},"author":57,"featured_media":3076,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[4,1365],"tags":[2420,991,990,1374,2430,1210,1238,1272,2494,2228],"jetpack_publicize_connections":[],"acf":[],"yoast_head":"\nTop MarTech News From the Week of August 16th: Updates from Yellow.ai, Conversica, Five9, and 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