{"id":3103,"date":"2024-10-04T09:01:03","date_gmt":"2024-10-04T09:01:03","guid":{"rendered":"https:\/\/solutionsreview.com\/crm\/?p=3103"},"modified":"2024-10-04T13:07:13","modified_gmt":"2024-10-04T13:07:13","slug":"top-martech-news-from-the-week-of-october-4th","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/crm\/2024\/10\/04\/top-martech-news-from-the-week-of-october-4th\/","title":{"rendered":"Top MarTech News From the Week of October 4th: Updates from Optimizely, ZoomInfo, Nextiva, and More"},"content":{"rendered":"

\"MarTech<\/p>\n

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of October 4th. This round-up covers announcements and updates from Optimizely, ZoomInfo, Nextiva, and more.<\/strong><\/em><\/p>\n

Keeping tabs on the most relevant\u00a0CRM<\/strong><\/a>\u00a0and\u00a0MarTech<\/a><\/strong> news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from October 4th.<\/p>\n

For early access to all the expert insights published on Solutions Review, join Insight Jam<\/a><\/em><\/strong>, a community dedicated to enabling the human conversation on AI.<\/div><\/p>\n

Top MarTech News From the Week of October 4th<\/strong>, 2024<\/strong><\/h2>\n
\n

Amplitude Appoints Its First Chief Engineering Officer<\/strong><\/a><\/h3>\n

Amplitude, a digital analytics platform, has announced that Wade Chambers, an industry expert with over twenty-five years of experience, has joined the company as its first Chief Engineering Officer. In this role, Chambers will help Amplitude continue to expand its integrated platform and lead its Engineering teams. Amplitude CEO and co-founder Spenser Skates says, “Wade is a first-principles thinker, a phenomenal mentor and manager, and one of the very best engineering leaders for this stage of company in the industry.\u00a0I’m thrilled he’ll now be with us in-house.”<\/p>\n

Read on for more.<\/strong><\/a><\/p>\n

\n

FluentStream Releases a Collection of Integrations for Leading CRMs<\/strong><\/a><\/h3>\n

FluentStream, an enterprise-grade business phone services provider for small and medium-sized organizations, has announced a collection of new CRM integrations. These integrations will connect FluentStream’s Unified Communications as a Service (UCaaS) platform with leading systems like Salesforce, HubSpot, Zoho, and over a hundred others. This will provide sales and support teams instant access to crucial customer insights via real-time data synchronization between platforms, enabling them to facilitate more productive customer conversations.<\/p>\n

Read on for more.<\/strong><\/a><\/p>\n

\n

Nextiva Launches a Workforce Scheduling Feature<\/strong><\/a><\/h3>\n

Nextiva, a unified customer experience management (UCXM) platform provider, has announced Workforce Scheduling, a new workforce engagement management suite feature. With this tool, contact center leaders can use a collection of tools to reduce operational costs and increase ROI by automating staffing tasks. Its specific functionalities include attendance tracking, employee performance management, compliance tracking, and automated forecasting, planning, and scheduling tools. Workforce Scheduling is available today in the Nextiva Unified-CXM Premium package or as an add-on to the Essential and Professional packages.<\/p>\n

Read on for more.<\/strong><\/a><\/p>\n

\n

Optimizely Launches a Feature for Creating Personalized Digital Experiences<\/strong><\/a><\/h3>\n

Optimizely, a digital experience platform (DXP) provider, has launched Optimizely Personalization, a new offering designed to meet marketers’ need for tools that create personalized, high-performing digital experiences for its customers. The solution, announced at Opticon London, combines precision-targeting tools, powerful analytics, and testing capabilities to help users curate 1:1 digital experiences that enhance engagement and drive conversions. Other features include tools for faster page loads, customizable algorithms for delivering the most relevant user experiences, and more.<\/p>\n

Read on for more.<\/strong><\/a><\/p>\n

\n

Optimizely to Acquire NetSpring<\/strong><\/a><\/h3>\n

Optimizely also announced that it has signed an agreement to acquire NetSpring, a warehouse-native analytics platform. With this acquisition, Optimizely will expand its digital experience platform with “warehouse-native” analytics, enabling customers to connect their digital experience activities with business metrics and outcomes. It will also allow experimentation teams to apply Optimizely’s Stats Engine and analysis tools to a customer’s data warehouse, gaining access to additional analytics and visualization capabilities.<\/p>\n

Read on for more.<\/strong><\/a><\/p>\n

\n

Vivun Debuts an AI Sales Engineer<\/strong><\/a><\/h3>\n

Vivun, a Technical Sales solution provider, has launched Ava, an AI sales engineer designed to help sales, sales engineering, and customer success teams operate more independently through on-demand technical expertise. For example, Ava can handle several core sales engineering responsibilities, including answering product questions, surfacing relevant documentation, delivering product demos that provide buyers with personalized experiences, mapping customer pain points, and guiding discovery through meeting briefs.<\/p>\n

Read on for more.<\/strong><\/a><\/p>\n

\n

ZoomInfo Expands its Real-Time Buyer Signals<\/strong><\/a><\/h3>\n

ZoomInfo\u2014a go-to-market platform for finding, acquiring, and growing customers\u2014has expanded its collection of real-time buyer signals to help sales teams identify intent faster and close deals before competitors. With the signal-based selling tools available via ZoomInfo Copilot, users can leverage layered, AI-fueled analysis of high-value signals. This can help teams increase customer engagement, boost email response rates with additional freeform context to AI-generated content, and secure more of the pipeline.<\/p>\n

Read on for more.<\/strong><\/a><\/p>\n

\n

For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.<\/em><\/p>\n

\n

\t\t\t

\"Download<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of October 4th. This round-up covers announcements and updates from Optimizely, ZoomInfo, Nextiva, and more. Keeping tabs on the most relevant\u00a0CRM\u00a0and\u00a0MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top […]<\/p>\n","protected":false},"author":57,"featured_media":3104,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[4,1365],"tags":[1413,2511,1210,2512,69,876,1272,2171,140],"jetpack_publicize_connections":[],"acf":[],"yoast_head":"\nTop MarTech News From the Week of October 4th: Updates from Optimizely, ZoomInfo, Nextiva, and More<\/title>\n<meta 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