{"id":3107,"date":"2024-10-18T09:25:23","date_gmt":"2024-10-18T09:25:23","guid":{"rendered":"https:\/\/solutionsreview.com\/crm\/?p=3107"},"modified":"2024-10-18T13:20:07","modified_gmt":"2024-10-18T13:20:07","slug":"top-martech-news-from-the-week-of-october-18th","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/crm\/2024\/10\/18\/top-martech-news-from-the-week-of-october-18th\/","title":{"rendered":"Top MarTech News From the Week of October 18th: Updates from HubSpot, Amplitude, Sitecore, and More"},"content":{"rendered":"

\"MarTech<\/p>\n

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of October 18th. This round-up covers announcements and updates from HubSpot, Amplitude, Sitecore, and more.<\/strong><\/em><\/p>\n

Keeping tabs on the most relevant\u00a0CRM<\/strong><\/a>\u00a0and\u00a0MarTech<\/a><\/strong> news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from October 18th.<\/p>\n

For early access to all the expert insights published on Solutions Review, join Insight Jam<\/a><\/em><\/strong>, a community dedicated to enabling the human conversation on AI.<\/div><\/p>\n

Top MarTech News From the Week of October 18th<\/strong>, 2024<\/strong><\/h2>\n
\n

Adobe Announces the Availability of GenStudio for Performance Marketing<\/strong><\/a><\/h3>\n

Adobe has announced the general availability of Adobe GenStudio for Performance Marketing, a generative AI application designed to help brands and agencies accelerate the delivery of their global advertising and marketing campaigns. With this solution, brands can use a single, self-service application to create paid social ads, banners, display ads, marketing emails, and other material by leveraging pre-approved, on-brand content. Features include a built-in content repository, an AI-powered brand-check tool to ensure content stays on-brand, and performance insight tracking. Adobe also announced that an upcoming feature will enable users to publish content experiences directly to social media channels.<\/p>\n

Read on for more.<\/strong><\/a><\/p>\n

\n

Amplitude Debuts its Web Experimentation Tool<\/strong><\/a><\/h3>\n

Amplitude, a digital analytics platform, has announced Web Experimentation, a new tool to help product managers, growth leaders, and marketers A\/B test and personalize their web experiences. The Web Experimentation solution uses visual editing and point-and-click interaction to accelerate the testing process and reduce the need for engineering support. Additional functionalities include options for step-by-step help for setting up A\/B tests, a high-performance infrastructure, built-in statistical algorithms, a custom code editor, and insight-driven experimentation plans to drive better conversion rates.<\/p>\n

Read on for more.<\/strong><\/a><\/p>\n

\n

Contentstack Shares Details on its Retire the Legacy Offer<\/a><\/strong><\/h3>\n

Contentstack, a composable digital experience platform (DXP), has announced details on its Retire the Legacy offer. This offer is designed to help enterprise brands address the long-standing technical debt in their marketing tech stacks. Additionally, the program aims to de-risk the move to modern digital experience solutions for new customers, reduce their current license fees by fifty percent, and more. Adobe customers can register for the offer on December 31st, 2024.<\/p>\n

Read on for more.<\/strong><\/a><\/p>\n

\n

Everstage Raises $30 Million in a Series B Funding Round<\/strong><\/a><\/h3>\n

Everstage, a sales performance management software provider, has raised $30 million in a Series B funding round led by Eight Roads Ventures. Existing investors Elevation Capital and 3one4 Capital also participated in the investment, which brought Everstage’s total funding to $45 million. The company plans to use the Series B funding to expand its product capabilities and continue to invest in its in-house professional services offering to help customers accelerate their time-to-value. Siva Rajamani, Co-founder and CEO of Everstage says, “This investment will allow us to double down on product innovation and elevate our customer experience with the highest standard of service, unlike anything the market has seen before.”<\/p>\n

Read on for more.<\/strong><\/a><\/p>\n

\n

HubSpot Acquires Cacheflow<\/strong><\/a><\/h3>\n

HubSpot, a leading customer platform for scaling businesses, has entered into a definitive agreement to acquire Cacheflow, a B2B subscription billing management and configure, price, and quote (CPQ) solution provider. With Cacheflow, HubSpot will expand its Commerce Hub solution suite with subscription billing management and CPQ tools, making the quote-to-cash process easier and helping businesses collect revenue faster. Once the acquisition is complete, Cacheflow will become a wholly-owned subsidiary of HubSpot.<\/p>\n

Read on for more.<\/strong><\/a><\/p>\n

\n

Sitecore Launches Sitecore Stream, an Intelligent DXP Offering<\/strong><\/a><\/h3>\n

Sitecore, a digital experience platform (DXP) provider, has announced Sitecore Stream, an Intelligent DXP that leverages secure, brand-aware AI to help enterprise marketing teams maximize productivity and growth. Sitecore Stream is built on the Microsoft Azure OpenAI Service and can orchestrate seamless marketer experiences across Sitecore’s solutions, including its Content Hub, XM Cloud, and Experience Platform (XP) offerings. Its capabilities are available now and also include AI-enhanced workflows and generative co-pilots for content creation and optimization.<\/p>\n

Read on for more.<\/strong><\/a><\/p>\n

\n

Treasure Data Releases New Generative AI Functionalities<\/strong><\/a><\/h3>\n

Treasure Data, an enterprise customer data platform (CDP), has launched the Treasure Data AI Framework, which introduces persona-based generative AI chat interfaces to the company’s CDP. The new framework will help marketing and customer-centric teams accelerate campaign ideation and activation with new AI applications. Its generative AI capabilities aim to reduce marketing campaign development timelines with GenAI-powered data exploration, campaign activation, 1:1 content generation tools, and an easy-to-use generative AI chat interface. Additional features include an AI-powered email studio and build-your-own AI capabilities.<\/p>\n

Read on for more.<\/strong><\/a><\/p>\n

\n

For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.<\/em><\/p>\n

\n

\t\t\t

\"Download<\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of October 18th. This round-up covers announcements and updates from HubSpot, Amplitude, Sitecore, and more. Keeping tabs on the most relevant\u00a0CRM\u00a0and\u00a0MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top […]<\/p>\n","protected":false},"author":57,"featured_media":3108,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[4,1365],"tags":[128,1413,2515,1079,2514,22,1210,2503,877,1272,1933],"jetpack_publicize_connections":[],"acf":[],"yoast_head":"\nTop MarTech News From the Week of October 18th: Updates from HubSpot, Amplitude, Sitecore, and 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