{"id":3180,"date":"2024-12-20T14:56:15","date_gmt":"2024-12-20T14:56:15","guid":{"rendered":"https:\/\/solutionsreview.com\/crm\/?p=3180"},"modified":"2024-12-20T14:57:06","modified_gmt":"2024-12-20T14:57:06","slug":"top-martech-news-from-the-week-of-december-20th","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/crm\/2024\/12\/20\/top-martech-news-from-the-week-of-december-20th\/","title":{"rendered":"Top MarTech News From the Week of December 20th: Updates from Salesforce, Iterable, CallRail, and More"},"content":{"rendered":"

\"Top<\/p>\n

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of December 20th. This round-up covers announcements and updates from Salesforce, Iterable, CallRail, and more.<\/strong><\/em><\/p>\n

Keeping tabs on the most relevant\u00a0CRM<\/strong><\/a>\u00a0and\u00a0MarTech<\/a><\/strong> news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from December 20th.<\/p>\n

For early access to all the expert insights published on Solutions Review, join Insight Jam<\/a><\/em><\/strong>, a community dedicated to enabling the human conversation on AI.<\/div><\/p>\n

Top MarTech News From the Week of December 20th<\/strong>, 2024<\/strong><\/h2>\n
\n

AdLib Media Group and Infolinks Announce Their Partnership<\/strong><\/a><\/h3>\n

AdLib Media Group, an advertising software company for independent agencies and in-house programmatic teams, has partnered with Infolinks Media, a premium advertising marketplace. With this partnership, AdLib Media Group will provide its clients unique access to an array of curated inventory across Infolinks’ exclusive network of premium display, video, in-app, and connected television (CTV) publishing partners. All AdLib clients can take advantage of the Infolinks partnership, but long-time dLib advertising agency and brand partners will be the first to receive access.<\/p>\n

Read on for more.<\/strong><\/a><\/p>\n

\n

CallRail Debuts New Lead Attribution Capabilities for AI-Powered Search Engines<\/strong><\/a><\/h3>\n

CallRail, an AI-powered lead intelligence platform, has launched new capabilities to help companies track and attribute traffic from AI-generated search engines. With this functionality, businesses can better understand their lead generation efforts and improve their ability to track leads from AI-driven sources like ChatGPT\/SearchGPT, Perplexity, and Gemini. Additionally, the new features can offer insights into how those AI search platforms interact with a business’s existing marketing channels and ensure that every lead is accounted for in its reporting, decision-making, and other marketing strategies.<\/p>\n

Read on for more.<\/strong><\/a><\/p>\n

\n

Cordial Appoints Julien Sauvage as Chief Marketing Officer<\/strong><\/a><\/h3>\n

Cordial, an enterprise marketing platform, has appointed Julien Sauvage as its new Chief Marketing Officer. In this role, Sauvage will lead the company’s go-to-market strategy and help support its ongoing enterprise growth. Sauvage has over fifteen years of technology experience at companies like Salesforce, Gong, and Clari. Jeremy Swift, CEO of Cordial, says, “With him [Sauvage] at the helm of our go-to-market strategy, we’ll continue helping marketers understand their customers more deeply, drive better conversations, and create more impactful marketing experiences that truly resonate.”<\/p>\n

Read on for more.<\/strong><\/a><\/p>\n

\n

Gainsight Updates its Customer OS and Appoints a New CMO<\/strong><\/a><\/h3>\n

Gainsight, a global customer success platform, has announced several updates to its leadership and platform OS. For example, the company appointed Keith Pearce as its new Chief Marketing Officer (CMO), who will use his over twenty-five years of experience to help the company drive the go-to-market strategy of its AI-driven Customer OS. That new Customer OS is designed to enable users to integrate customer data from across their tech stack, empower them to orchestrate personalized journeys, eliminate blind spots that lead to churn, scale digital engagement to meet customer expectations, and enable self-sufficient experiences that customers appreciate.<\/p>\n

Read on for more.<\/strong><\/a><\/p>\n

\n

Iterable Details the New Features Available in its Winter Product Release<\/strong><\/a><\/h3>\n

Iterable, an AI-powered customer communication platform, has released details on its Winter Product Release. This release introduces new AI capabilities to help marketers deepen their customer connections, unlock new growth opportunities, and more. Those additions include AI-powered Brand Affinity Insights to maximize customer insights, Journey Performance Recommendations to help teams optimize performance, and Frequency Optimization tools for fine-tuning message cadence. The addition of these functionalities to the Iterable platform will help marketers deliver personalized, precise experiences that boost revenue and encourage customer loyalty.<\/p>\n

Read on for more.<\/strong><\/a><\/p>\n

\n

Salesforce Reveals its Plans for Agentforce 2.0<\/strong><\/a><\/h3>\n

Salesforce, the global AI-powered CRM, has announced Agentforce 2.0, the latest version of its digital labor platform for enterprises. This release introduces a library of pre-built skills, workflow integrations for rapid customization, the ability to deploy Agentforce in Slack, and advancements in the platform’s agentic reasoning and retrieval augmented generation (RAG). These updates can help businesses scale their workforce with customized agents that are capable of handling complex, multi-step tasks with increased precision and accuracy. The full release of Agentforce 2.0 will be generally available in February 2025, although specific features will be released in advance, with some available now.<\/p>\n

Read on for more.<\/strong><\/a><\/p>\n

\n

For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of December 20th. This round-up covers announcements and updates from Salesforce, Iterable, CallRail, and more. Keeping tabs on the most relevant\u00a0CRM\u00a0and\u00a0MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top […]<\/p>\n","protected":false},"author":57,"featured_media":3183,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[4,1365],"tags":[2580,1504,1529,1278,2581,1275,1210,10,1272],"jetpack_publicize_connections":[],"acf":[],"yoast_head":"\nTop MarTech News From the Week of December 20th: Updates from Salesforce, Iterable, CallRail, and 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