{"id":3187,"date":"2025-01-10T08:31:39","date_gmt":"2025-01-10T08:31:39","guid":{"rendered":"https:\/\/solutionsreview.com\/crm\/?p=3187"},"modified":"2025-01-09T22:30:24","modified_gmt":"2025-01-09T22:30:24","slug":"top-martech-news-from-the-week-of-january-10th","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/crm\/2025\/01\/10\/top-martech-news-from-the-week-of-january-10th\/","title":{"rendered":"Top MarTech News From the Week of January 10th: Updates from Cordial, HubSpot, Contentstack, and More"},"content":{"rendered":"

\"MarTech<\/p>\n

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of January 10th. This round-up covers announcements and updates from Salesforce, Iterable, CallRail, and more.<\/strong><\/em><\/p>\n

Keeping tabs on the most relevant\u00a0CRM<\/strong><\/a>\u00a0and\u00a0MarTech<\/a><\/strong> news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from January 10th.<\/p>\n

For early access to all the expert insights published on Solutions Review, join Insight Jam<\/a><\/em><\/strong>, a community dedicated to enabling the human conversation on AI.<\/div><\/p>\n

Top MarTech News From the Week of January 10th<\/strong>, 2025<\/strong><\/h2>\n
\n

Contentstack Acquires Lytics<\/strong><\/a><\/h3>\n

Contentstack, a composable digital experience platform (DXP) provider, has acquired Lytics, a real-time customer data platform. With this acquisition, Contentstack will expand the content analytics, profile management, and audience insights of its DXP, enabling teams to unlock real-time personalization tools for known and unknown users at scale. Additionally, Lytics’ composable approach will align with Contentstack’s vision for a future where flexible, modular technology can grow and change alongside a business. The acquisition closed in December 2024.<\/p>\n

Read on for more.<\/strong><\/a><\/p>\n

\n

Cordial Announces New Multimodal AI Technology for Retail Marketers<\/strong><\/a><\/h3>\n

Cordial, a technology company that provides messaging tools for enterprise retail marketing teams, has announced details on Cordial Edge, a new multimodal AI technology. Cordial Edge is designed to generate relevant, brand-specific models that help retail marketing users increase purchases, overcome the limitations resulting from incomplete data, and more. With this technology, retail-centric marketers can improve marketing performance with experiential clienteling, in-depth product recommendation tools, location-based promotions, data-driven content, and revenue-based scheduling capabilities.<\/p>\n

Read on for more.<\/strong><\/a><\/p>\n

\n

HubSpot Completes its Acquisition of Frame AI<\/strong><\/a><\/h3>\n

HubSpot, one of the leading customer management platforms for scaling businesses, has finalized its acquisition of Frame AI, an AI-powered conversation intelligence platform. Now that the transaction is complete, Frame AI will become a wholly owned subsidiary of HubSpot and will be integrated into Breeze, HubSpot’s AI offering. The acquisition will help HubSpot accelerate its ability to unify structured and unstructured data across customer journeys at scale, empowering go-to-market teams to turn conversations into actionable intelligence.<\/p>\n

Read on for more.<\/strong><\/a><\/p>\n

\n

Propel Software Launches a Product Spotlight Solution<\/strong><\/a><\/h3>\n

Propel Software, the creator of a product value management (PVM) platform, has launched Product Spotlight. This new offering enables Salesforce customers to expand their sales, improve customer relationships, and equip users with streamlined access to enriched product information. With Product Spotlight, Salesforce users can access contextual product information from the Salesforce applications they use regularly. This data can unlock additional business value, enhance customer interactions, improve field service operations, and maximize sales.<\/p>\n

Read on for more.<\/strong><\/a><\/p>\n

\n

XtendLive Releases its Event Management Solution<\/strong><\/a><\/h3>\n

XtendLive, a digital event management solution provider, has announced the launch of its flagship product. The company’s platform is designed specifically for event managers and aims to remove the hassle involved in creating, managing, and analyzing digital events. Its functionalities include a streamlined set-up process, tools for measuring the impact of an event, and optimized user experiences for speakers, attendees, and event management. The announcement was made at CES 2025 in Las Vegas, Nevada.<\/p>\n

Read on for more.<\/strong><\/a><\/p>\n

\n

For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of January 10th. This round-up covers announcements and updates from Salesforce, Iterable, CallRail, and more. Keeping tabs on the most relevant\u00a0CRM\u00a0and\u00a0MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top […]<\/p>\n","protected":false},"author":57,"featured_media":3188,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[4,1365],"tags":[1079,1529,2588,22,2587,1210,2280,1272,2589],"jetpack_publicize_connections":[],"acf":[],"yoast_head":"\nTop MarTech News From the Week of January 10th: Updates from Cordial, HubSpot, Contentstack, and 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