{"id":3190,"date":"2025-01-17T14:11:38","date_gmt":"2025-01-17T14:11:38","guid":{"rendered":"https:\/\/solutionsreview.com\/crm\/?p=3190"},"modified":"2025-01-17T14:12:19","modified_gmt":"2025-01-17T14:12:19","slug":"top-martech-news-from-the-week-of-january-17th","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/crm\/2025\/01\/17\/top-martech-news-from-the-week-of-january-17th\/","title":{"rendered":"Top MarTech News From the Week of January 17th: Updates from ZoomInfo, Cresta, HCLTech, and More"},"content":{"rendered":"

\"MarTech<\/p>\n

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of January 17th. This round-up covers announcements and updates from ZoomInfo, Cresta, HCLTech, and more.<\/strong><\/em><\/p>\n

Keeping tabs on the most relevant\u00a0CRM<\/strong><\/a>\u00a0and\u00a0MarTech<\/a><\/strong> news can be time-consuming. As a result, our editorial team aims to summarize the week\u2019s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from January 17th.<\/p>\n

For early access to all the expert insights published on Solutions Review, join Insight Jam<\/a><\/em><\/strong>, a community dedicated to enabling the human conversation on AI.<\/div><\/p>\n

Top MarTech News From the Week of January 17th<\/strong>, 2025<\/strong><\/h2>\n
\n

boost.ai Releases its Enterprise AI Solution on Genesys AppFoundry<\/strong><\/a><\/h3>\n

boost.ai, a conversational AI (CAI) solution provider, has announced that its Enterprise AI solution is available now on Genesys AppFoundry, a marketplace of solutions that provide businesses with a curated collection of integrations for elevating customer and employee experiences. Jerry Haywood, CEO of boost.ai, says, “Our collaboration with Genesys enables businesses to cut agent workloads, improve response speeds, and provide a wealth of self-service options for their customers. As your business grows, so do your service needs, and boost.ai is here to grow alongside you.”<\/p>\n

Read on for more.<\/strong><\/a><\/p>\n

\n

Cognizant Launches a Retail Solution to Streamline Store Operations<\/strong><\/a><\/h3>\n

Cognizant has launched Stores 360, a comprehensive retail solution designed to streamline store operations, improve customer experiences, and enhance employee productivity. The new solution was developed in collaboration with ServiceNow and leverages the Cognizant Neuro AI platform and the AI-powered Now Assist solution. This will help companies enable frictionless operations, support every touchpoint in their retail value chain, and unify the retail ecosystem. Stores 360 aims to improve frontline employee productivity and customer experiences by providing users with integrated, automated, predictive, and generative AI capabilities.<\/p>\n

Read on for more.<\/strong><\/a><\/p>\n

\n

Cresta Secures ISO\/IEC 42001 Certification<\/strong><\/a><\/h3>\n

Cresta, a contact center AI platform for human and virtual agents, recently announced that it secured the ISO\/IEC 42001 certification, an international standard for developing, implementing, and maintaining Artificial Intelligence Management Systems (AIMS). To achieve the ISO\/IEC 42001 certification, Cresta partnered with Sensiba\u2014a U.S. accounting and advisory firm and cybersecurity and compliance service provider\u2014to conduct a thorough assessment of Cresta’s security posture and ethical, operational, and documentation practices.<\/p>\n

Read on for more.<\/strong><\/a><\/p>\n

\n

HCLTech Expands its Strategic Partnership with Microsoft<\/strong><\/a><\/h3>\n

HCLTech, a global technology company, has expanded its strategic partnership with Microsoft to transform customer service experiences with generative AI and cloud-based content center solutions. As part of the expanded collaboration, HCLTech will empower its clients to activate Microsoft Dynamics 365 Contact Center, a Copilot-first solution capable of optimizing customer experiences, empowering customer service representations, accelerating problem-solving, and driving overall efficiency. Additionally, Nuance’s Enterprise Professional Services business, alongside its team and existing customer contracts, will be transferred to HCLTech and become part of its contact center solution.<\/p>\n

Read on for more.<\/strong><\/a><\/p>\n

\n

Integrate Appoints a New CEO<\/strong><\/a><\/h3>\n

Integrate, a B2B marketing lead management platform, has appointed Mehul Nagrani<\/span> as CEO. The leadership change marks a new chapter for the company as it enters into a transformative phase of growth, innovation, and market expansion. Nagrani brings years of experience in scaling businesses from mid-size to enterprise-level success at companies like InMoment, Fokal AI, Univision Communications, McKinsey, Micron Technologies, Intel, and TCS Nortel. As CEO, Nagrani will help Integrate solidify its position in the lead management platform market and improve its ability to manage leads across demand channels.<\/p>\n

Read on for more.<\/strong><\/a><\/p>\n

\n

Oracle Reveals the Latest Version of Xstore Point of Service<\/strong><\/a><\/h3>\n

Oracle has released details on the latest version of Xstore Point of Service. This version introduces several updates, including a new architecture, which features an upgraded user interface and workflows capable of boosting efficiency and supporting connected retail journeys for businesses of all sizes. Thanks to its new architecture, the Xstore solution will make it easier for retailers to deploy, update, and securely develop new capabilities with the open, extensible platform. The redesigned Xstore offering is included in the Oracle Retail Suite.<\/p>\n

Read on for more.<\/strong><\/a><\/p>\n

\n

ZoomInfo and Salesloft Detail Their Expanded Partnership<\/strong><\/a><\/h3>\n

ZoomInfo, a go-to-market intelligence platform, has announced an expanded partnership with Salesloft, a revenue orchestration platform. As part of the expansion, ZoomInfo customers can purchase Salesloft’s revenue orchestration platform through their ZoomInfo accounts managers. This will give them access to a new integration and enable teams to use ZoomInfo’s data to target prospects and turn real-time insights into seller actions. Joint customers can leverage the new integration to sync ZoomInfo buying signals to Salesloft Rhythm, send AI-generated emails through Salesloft, and export data to the Salesloft platform to enhance personalization.<\/p>\n

Read on for more.<\/strong><\/a><\/p>\n

\n
\n

For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of January 17th. This round-up covers announcements and updates from ZoomInfo, Cresta, HCLTech, and more. Keeping tabs on the most relevant\u00a0CRM\u00a0and\u00a0MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week\u2019s top […]<\/p>\n","protected":false},"author":57,"featured_media":3192,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[4,1365],"tags":[2433,258,1545,1954,2509,2042,1210,47,48,2058,51,1272,140],"jetpack_publicize_connections":[],"acf":[],"yoast_head":"\nTop MarTech News From the Week of January 17th: Updates from ZoomInfo, Cresta, HCLTech, and 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