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The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of February 14th. This round-up covers announcements and updates from monday.com, Upland, Amplitude, and more.<\/strong><\/em><\/p>\n Keeping tabs on the most relevant\u00a0CRM<\/strong><\/a>\u00a0and\u00a0MarTech<\/a><\/strong> news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from February 14th.<\/p>\n Amplitude, a digital analytics platform, has announced the launch of Guides and Surveys, which will help organizations improve their onboarding and user engagement efforts. These new offerings will allow teams to activate in-product guidance based on rich customer insights, helping them analyze user experiences more deeply and discover new opportunities to maximize engagement. Companies can also use the Guides and Surveys tools to provide users with product tours, highlight important messages with banners, use smart triggers to notify people about important announcements, provide quick tips for users in the app, get customer feedback in real-time, and streamline new user onboarding with personalized checklists.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Cisco, a global leader in security and networking, has launched the first jointly developed AI Agent from its strategic partnership with Mistral AI. The AI Renewals Agent is designed to enhance and streamline Cisco’s renewal proposal creation process by consolidating structured and unstructured data from over 50 signals and sources and providing real-time sentiment analysis, summarized recommendations, intelligent automation, and personalization, all tied to customer outcomes and key performance indicators (KPIs). The agent is built from a custom AI model and can operate on-premises to ensure data security, privacy, and compliance.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n monday.com, a low-code\/no-code platform for work management, has shared details on its AI Vision, which represents its key focus areas for 2025. The company’s strategy will focus on three pillars\u2014AI Blocks, Product Power-ups, and the Digital Workforce\u2014to support its ongoing plan to democratize the power of software. Daniel Lereya, Chief Product and Technology Officer at monday.com, says, “monday.com’s AI Vision is not just about adding new features; it’s about reimagining how work gets done, unlocking infinite possibilities, and empowering businesses to scale like never before. With a majority of our customers in non-tech industries, they’re looking to us to lead them through the AI transformation.”<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Sprinklr, a unified customer experience management (Unified-CXM) platform for modern enterprises, has announced a new integration with Bluesky for insights and content publishing. With this API integration, customers now leverage Sprinklr’s platform to engage audiences on the Bluesky social media platform, track analytics, extract insights that inform their ongoing marketing strategies, include Bluesky audience data in social listening dashboards and reports, and create, manage, and publish content to Bluesky directly from the Sprinklr platform.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Sprout Social, a social media management and analytics software, has launched its rebranded influencer marketing platform. Formerly known as Tagger Media, the new Sprout Social Influencer Marketing platform aims to equip brands with the tools they need to leverage AI-powered insights and advanced analytics in their efforts to identify the right influencers for their brand, maximize the ROI of their marketing campaigns, develop meaningful partnerships, and scale their efforts to better deliver brand awareness in their given market.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n SurveyMonkey, a purpose-built platform for surveys and forms, has updated the SurveyMonkey for Salesforce solution. The updates to the tool\u2014available on Salesforce AppExchange\u2014aim to give customers more ways to automate their personalized email surveys with Salesforce. The new features and enhancements allow users to create automated survey programs directly in the SurveyMonkey integration, unlock the full functionality of SurveyMonkey’s email collector tool, hyper-personalize their survey emails, and benefit from the security and reliability provided by\u00a0a Salesforce AppExchange listed solution.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Upland Software, an AI-enabled cloud software provider for digital transformation, has launched Audiences, a new capability for the Upland Adestra solution. The new features bring “train of thought” analytics to email marketers and email data analysts to help them build greater intelligence and maximize their campaign performance. Businesses can use Adestra Audiences to identify key segments, identify critical buying patterns, explore actionable insights, maximize ROI by allocating campaign resources more efficiently, and elevate marketing efficiency with enhanced email and data collaboration.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Voyantis\u2014an AI-driven growth platform for customer acquisition and lifecycle optimization\u2014has raised $41M in funding, bringing its total funding to $60M. The funding was led by Intel Capital with participation from Square Peg, Target Global, Jibe, Redseed, Alicorn, 20Growth, Essential, and Icon. Additionally, Intel Capital Investment Director Lisa Cohen will join Voyantis’ board of directors to further accelerate the company’s growth. Voyantis will use this funding to further infuse artificial intelligence (AI) into its customer acquisition and lifecycle optimization efforts.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Nikolaus Kimla, the Founder and CEO of Pipeliner CRM, shares his commentary on mastering a human-centric approach to AI in sales CRM, how it can enhance sales relationships, and more. Specific topics covered include the ethical considerations of using AI in sales, how AI can secure data, the benefits of including AI in a CRM, and the value of striking a balance between AI and the “human touch.”<\/p>\nFor early access to all the expert insights published on Solutions Review, join Insight Jam<\/a><\/em><\/strong>, a community dedicated to enabling the human conversation on AI.<\/div><\/p>\nTop MarTech News From the Week of February 14th<\/strong>, 2025<\/strong><\/h2>\n
\nAmplitude Launches Guides and Surveys to Help Teams Improve User Onboarding and Engagement<\/strong><\/a><\/h3>\n
\nCisco Debuts the First AI Agent it Jointly Developed with Mistral AI<\/strong><\/a><\/h3>\n
\nmonday.com Shares Details its AI Vision for 2025<\/strong><\/a><\/h3>\n
\nSprinklr Releases an Integration for Bluesky<\/strong><\/a><\/h3>\n
\nSprout Social Launches its Rebranded Influencer Marketing Platform<\/strong><\/a><\/h3>\n
\nSurveyMonkey Updates its Integration with Salesforce<\/strong><\/a><\/h3>\n
\nUpland Software Launches a New Capability for Upland Adestra<\/strong><\/a><\/h3>\n
\nVoyantis Receives $41M in Funding<\/strong><\/a><\/h3>\n
\nExpert Insights Section<\/strong><\/h2>\n
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<\/a>Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from\u00a0Insight Jam<\/i>, Solutions Review’s enterprise tech community for business software pros<\/u><\/strong><\/a>. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends and predictions, and vendor-neutral software evaluation tools.<\/p>\n
\nThe Human-Centric Approach to AI in Sales CRM: Enhancing, Not Replacing, Sales Relationships<\/strong><\/a><\/h3>\n