{"id":3216,"date":"2025-02-21T16:16:08","date_gmt":"2025-02-21T16:16:08","guid":{"rendered":"https:\/\/solutionsreview.com\/crm\/?p=3216"},"modified":"2025-02-21T16:16:22","modified_gmt":"2025-02-21T16:16:22","slug":"top-martech-news-from-the-week-of-february-21st","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/crm\/2025\/02\/21\/top-martech-news-from-the-week-of-february-21st\/","title":{"rendered":"Top MarTech News From the Week of February 21st: Updates from Salesforce, Genesys, Sitecore, and More"},"content":{"rendered":"

\"MarTech<\/p>\n

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of February 21st. This round-up covers announcements and updates from Salesforce, Genesys, Sitecore, and more.<\/strong><\/em><\/p>\n

Keeping tabs on the most relevant\u00a0CRM<\/strong><\/a>\u00a0and\u00a0MarTech<\/a><\/strong> news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from February 21st.<\/p>\n

For early access to all the expert insights published on Solutions Review, join Insight Jam<\/a><\/em><\/strong>, a community dedicated to enabling the human conversation on AI.<\/div><\/p>\n

Top MarTech News From the Week of February 21st<\/strong>, 2025<\/strong><\/h2>\n
\n

Cordial Hires an SVP of Strategy and Insights<\/strong><\/a><\/h3>\n

Cordial, a messaging tool for enterprise retail marketing teams, has hired Rob Garf as SVP of Strategy and Insights. Throughout his twenty-five years of experience as a retail practitioner, industry analyst, strategy consultant, and software executive, Garf has helped global brands accelerate their digital transformation efforts, accelerate customer lifetime value, and personalize messages across channels. Jeremy Swift, the CEO and co-founder of Cordial, says, “With Rob, we’ll continue to develop our scalable AI-native product that eliminates marketing guesswork and accelerates brands’ AI transformation.”<\/p>\n

Read on for more.<\/strong><\/a><\/p>\n

\n

Gartner Updates its Magic Quadrant for CRM Customer Engagement Centers<\/strong><\/a><\/h3>\n

Analyst house Gartner, Inc. recently released the latest version of its Magic Quadrant for the CRM Customer Engagement Center (CEC), and the Solutions Review editor has summarized the updates and changes worth knowing. Check out the article below for a rundown of all the CRM CEC vendors that made Gartner’s list, alongside brief summaries of the features and strategies that earned them their place as Leaders, Challengers, Niche Players, or Visionaries.<\/p>\n

Read on for more.<\/strong><\/a><\/p>\n

\n

Genesys and Mitel Expand Their Partnership<\/strong><\/a><\/h3>\n

Genesys, a global AI-powered experience orchestration provider, has partnered with Mitel, an international business communication solution. The companies will collaborate to simplify customer experience (CX) innovation for large enterprises worldwide. Together, they will help clients drive business outcomes at scale by developing loyalty-building experiences for customers and employees alike. Additionally, Mitel will market the Genesys Cloud platform to larger enterprises as part of its managed services offering. The companies also plan to continue to grow their go-to-market partnership with closer integrations that enable businesses to accelerate their digital transformation.<\/p>\n

Read on for more.<\/strong><\/a><\/p>\n

\n

Hightouch Raises $80 Million in a Series C Funding Round<\/strong><\/a><\/h3>\n

Hightouch, a data and AI platform for marketing and personalization, has raised $80 million in a Series C funding round. Rajeev Dham of Sapphire Ventures led the round, which included participation from NVC, ICONIQ Growth, Amplify Partners, Bain Capital Ventures, and Y Combinator. The company will use these funds to hire engineering, product, and go-to-market talent to support enterprise adoption of Hightouch’s Composable CDP and accelerate its AI Decisioning development and deployment efforts.<\/p>\n

Read on for more.<\/strong><\/a><\/p>\n

\n

HubSpot and Canva Detail Their Expanded Partnership<\/strong><\/a><\/h3>\n

HubSpot, the global CRM provider, has announced a partnership with Canva, a free-to-use online graphic design tool. The partnership will bring Canva’s design experience and Magic Studio AI tools to HubSpot’s customer platform, providing users with an embedded experience they can access through a native “Design with Canva” button. This enhanced integration between the two platforms will help teams design, collaborate, and publish content directly from the HubSpot portal. The integration is free across all of HubSpot’s hubs and tiers with a Canva subscription.<\/p>\n

Read on for more.<\/strong><\/a><\/p>\n

\n

Salesforce Launches its Spring ’25 Product Release<\/strong><\/a><\/h3>\n

Salesforce has announced details on its Spring ’25 product release, which is live now. The new release introduces hundreds of new features to Salesforce’s solution suite\u2014specifically Agenforce\u2014its digital labor platform, including a library of pre-built skills, enhanced reasoning powered by the Atlas Reasoning Engine, and a collection of pre-built integrations. Some specific features include expanded language support for the Prompt Builder tool, retrieval augmented generation (RAG) in Agentforce for Sales, new functionalities for the Event Monitoring feature, bidirectional data access for Salesforce Data Cloud, and more.<\/p>\n

Read on for more.<\/strong><\/a><\/p>\n

\n

Sitecore Announces New Innovations and Features<\/strong><\/a><\/h3>\n

Sitecore, a digital experience software provider, has announced over 250 innovations for its intelligent digital experience platform (DXP) and content management system (CMS). Additionally, the company announced significant advances to Sitecore Stream, which will embed three capabilities into Sitecore’s products: brand-aware AI, agentic workflows, and AI copilots and agents. Other innovations include A\/B\/n testing in XM Cloud, a new marketer dashboard, a publishing visibility feature, tools for enhanced visual search, image tagging, AI-driven campaign recommendations, multisite management tools, and other optimizations to help businesses drive engagement and conversions.<\/p>\n

Read on for more.<\/strong><\/a><\/p>\n

\n

Upland Introduces a New Sidekick Feature to the Upland Panviva Solution<\/strong><\/a><\/h3>\n

Upland Software, an AI-enabled cloud software for digital transformation, has announced that its Upland Panviva has launched Sidekick. This new feature introduces a modern way to deliver compliant and contextualized knowledge to agents. It includes features for AI search, AI-generated summarization, and an easy-to-use browser extension. The Panviva Sidekick is an out-of-the-box assistant designed to help agents utilize the power of AI search, provide real-time guidance that improves customer experiences, and empower them to spend more time listening to customers.<\/p>\n

Read on for more.<\/strong><\/a><\/p>\n

\n

For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of February 21st. This round-up covers announcements and updates from Salesforce, Genesys, Sitecore, and more. Keeping tabs on the most relevant\u00a0CRM\u00a0and\u00a0MarTech news can be time-consuming. As a result, our editorial team aims to summarize the week’s top […]<\/p>\n","protected":false},"author":57,"featured_media":3218,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[4,1365],"tags":[2604,1529,40,1954,1930,22,1210,2603,10,2041,877,1272,2453],"jetpack_publicize_connections":[],"acf":[],"yoast_head":"\nTop MarTech News From the Week of February 21st: Updates from Salesforce, Genesys, Sitecore, and 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