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The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of February 28th. This round-up covers announcements and updates from Zendesk, Contentstack, Pegasystems, and more.<\/strong><\/em><\/p>\n Keeping tabs on the most relevant\u00a0CRM<\/strong><\/a>\u00a0and\u00a0MarTech<\/a><\/strong> news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from February 28th.<\/p>\n Accenture has announced that it’s launching new capabilities, accelerators, and training offerings to help organizations build and scale generative AI solutions and agents, specifically ones that enhance the impact of the integrations of Google Cloud’s Gemini models and Salesforce\u2019s Agentforce, announced today. As an ongoing transformation partner with Google Cloud and Salesforce, Accenture will use these new services to provide clients with packaged accelerators that drive growth, reinvent business workflows, and optimize customer experiences in the agentic era.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Contentstack, a digital experience provider, has announced Contentstack EDGE, an adaptive digital experience platform (DXP) specifically built for the AI era. This “next-generation” DXP will unify Contentstack’s headless CMS, the real-time customer data platform it recently acquired, and its personalization, automation, AI, and front-end hosting capabilities. Contentstack EDGE is built on a composable architecture. It will equip businesses with the tools they need to create experiences powered by brand-aware generative AI, first-party customer data, predictive modeling, and content and journey analytics.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Decile, an advanced analytics platform for driving customer lifetime value, has released a two-way data integration with leading email service providers. The integration uses predictive analytics to help marketers improve their segmentation, maximize personalization, and identify pre-purchasers in their database who are most likely to become high-value customers. Specific capabilities include custom persona generation, predictive insights on customer behavior, campaign optimization tools, full-loop attribution, audience qualification, and advanced segmentation of their email databases.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Genesys, a global cloud provider of AI-powered experience orchestration, has announced a strategic alliance with Deloitte Digital to help clients scale their loyalty-building customer experiences (CX), accelerate value from technology investments, and more. Deloitte Digital and Genesys will collaborate to enable organizations to convert customer experience into a business differentiator via personalized interactions across engagement channels. Larry Shurtz, chief sales officer at Genesys, says, “By combining our collective insights and track record in enabling organizations to optimize their customer experience for tangible business impact, Genesys and Deloitte Digital bring clients a trusted collaboration that can improve speed to value.”<\/p>\n Read on for more.<\/strong><\/a><\/p>\n GoTo, a cloud communications and IT solution provider, has announced AI Quality Management, a new workforce engagement management (WEM) offering for the GoTo Connect Contact Center. The tool aims to improve a company’s customer service by using generative AI to simplify agent coaching and training with automated AI-powered reporting and analysis. With AI Quality Management, companies can automate the review process of queue calls, eliminate the need for manual reviews, boost customer experience with higher customer satisfaction (CSAT) scores, improve agent performance, and evaluate performance without bias.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Intuit, the global financial technology platform, has announced a collection of product enhancements for the Mailchimp platform. These include a revamped popup forms experience, currently in beta, to help marketers target and engage site visitors with branded, interactive popup forms to grow their audience. The updated popup form solution is built on the technology Intuit acquired from Amped in 2024, which can provide teams with more control over the design of their forms so they can connect with their audience, drive growth, and stay competitive in their market.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Pegasystems, an “enterprise transformation company,” has announced Pega Customer Engagement Blueprint, a generative AI-powered collaboration tool designed to help marketing, customer experience, and AI practitioners design customer engagement programs with more precision, speed, and clarity. The new solution is powered by Pega GenAI Blueprint. It will equip users with the scalability and generative AI capabilities to understand, adapt, deliver, and grow their AI-powered customer engagement efforts. Pega Customer Engagement Blueprint is available now for anyone with a Pega login.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Pipeline360, a B2B marketing solutions provider, has detailed its strategic partnership with The Expert Network (TEN), a global B2B content services specialist. Pipeline360 will combine its B2B marketplace for content syndication, display advertising, and performance insights with The Expert Network’s global content strategy, creation, and activation expertise as part of the partnership. Tony Uphoff, CEO of Pipeline360, says, “By partnering with The Expert Network, we’re proud to offer the power of Demand-as-a-Service\u2014a next-generation model that reimagines how B2B marketers achieve their objectives.”<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Rewind, a SaaS backup and recovery provider for enterprise businesses, has partnered with monday.com to provide a tailored data protection solution for monday.com customers. The companies have worked closely to curate a seamless, integrated backup experience that enables enterprise teams to securely back up and recover their business data while meeting compliance requirements like SOC 2 and ISO 27001. Other benefits of the collaboration include minimal downtime when restoring data, enhanced data resilience, and third-party backup storage that aligns with compliance standards.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Salesforce and Google have announced a significant expansion of their strategic partnership, which aims to provide businesses with more choices in the models and capabilities they use to develop and deploy AI-powered agents. As part of the expanded partnership, Salesforce Service Cloud will deepen its integration with Google’s Customer Engagement Suite to provide teams with enhanced AI-enabled contact center capabilities, including real-time voice translations, personalized agent recommendations, AI-driven conversational insights across channels, and intelligent agent-to-agent handoffs. Additionally, Agentforce will now be able to use Google’s Gemini models.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Seismic, the global enablement solution, has announced its Winter 2025 Product Release, introducing new AI-assisted solutions to help revenue leaders and their teams improve visibility, alignment, and efficiency across their go-to-market (GTM) teams. Specific features and capabilities available in the release include flexible page layouts to improve content accessibility for sellers, AI-powered insights for the Seismic for Meetings solution, enhanced analytics and program management tools for Seismic Programs, improved functionalities for Seismic Skills’ learning programs, and an expansion of Aura Copilot to Slack and Microsoft Teams.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Zendesk, an AI-powered service provider, has signed a definitive agreement to acquire Local Measure, a provider of CCaaS and advanced voice solutions and a long-time AWS partner. The acquisition will help Zendesk enhance its AI voice capabilities, expand into more complex service environments, and strengthen its integration with Amazon Connect, AWS’s AI-powered cloud contact center solution. It also strengthens Zendesk’s ongoing collaboration with AWS. It enables it to equip customers with smarter agent assist tools, more advanced automation, and greater flexibility for companies that manage large-scale service operations.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Centered on the theme From AI Architecture to the Application Layer, this quarterly Insight Jam virtual event explores AI’s critical transition from its underlying architectures to its practical applications to illustrate the transformations occurring now in the enterprise technology workspace. This one-day virtual event brings together leading experts across four thought leader keynotes and four expert panels to reveal the nuances of AI development, from the design of AI to its integration of radical solutions in virtually every tech application.<\/p>\nFor early access to all the expert insights published on Solutions Review, join Insight Jam<\/a><\/em><\/strong>, a community dedicated to enabling the human conversation on AI.<\/div><\/p>\nTop MarTech News From the Week of February 28th<\/strong>, 2025<\/strong><\/h2>\n
\nAccenture is Launching New AI Offerings for Google Cloud and Salesforce<\/strong><\/a><\/h3>\n
\nContentstack Announces the Contentstack EDGE Platform<\/strong><\/a><\/h3>\n
\nDecile Releases a Two-Way Data Integration to Improve Email Performance<\/strong><\/a><\/h3>\n
\nGenesys and Deloitte Digital Announce a Strategic Alliance<\/strong><\/a><\/h3>\n
\nGoTo Reveals its AI Quality Management Solution<\/strong><\/a><\/h3>\n
\nIntuit Mailchimp Enhances its Popup Forms Offering<\/strong><\/a><\/h3>\n
\nPega Debuts the Pega Customer Engagement Blueprint<\/strong><\/a><\/h3>\n
\nPipeline360 and The Expert Network Announce a New Partnership<\/strong><\/a><\/h3>\n
\nRewind and monday.com Collaborate on a Data Backup Solution<\/strong><\/a><\/h3>\n
\nSalesforce and Google Expand Their Strategic Partnership<\/strong><\/a><\/h3>\n
\nSeismic Announces its Winter 2025 Product Release<\/strong><\/a><\/h3>\n
\nZendesk Acquires Local Measure<\/strong><\/a><\/h3>\n
\nExpert Insights Section<\/strong><\/h2>\n
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<\/a>Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from\u00a0Insight Jam<\/i>, Solutions Review’s enterprise tech community for business software pros<\/u><\/strong><\/a>. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends and predictions, and vendor-neutral software evaluation tools.<\/p>\n
\nWhat to Expect at Mini Jam LIVE, Q1 2025: From AI Architecture to the Application Layer on March 6th<\/strong><\/a><\/h3>\n