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The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of March 7th. This round-up covers announcements and updates from Pipeliner, Optimove, Demandbase, and more.<\/strong><\/em><\/p>\n Keeping tabs on the most relevant\u00a0CRM<\/strong><\/a>\u00a0and\u00a0MarTech<\/a><\/strong> news can be time-consuming. As a result, our editorial team aims to summarize the week’s top headlines in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here is some of the top MarTech news from March 7th.<\/p>\n Airship, a cross-channel customer experience company, recently announced that Maria Robinson joined its executive leadership team as Chief Marketing Officer. In this role, Robinson will oversee the strategy and execution of Airship’s global marketing and partnership organization, reporting directly to CEO Brett Caine. She brings over two decades of experience to Airship, having helped companies improve their marketing and growth strategies with insights into the changing needs of marketers. Her prior roles include CMO at Relto, CMO at Nitro, and senior leadership positions at industry-leading companies like Intuit, Citrix, LogMeIn\/GoTo, and Imperva.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Algolia, an AI search solution provider, has announced a trifecta of AI-powered ranking capabilities that enable businesses to integrate multiple unique data signals seamlessly and optimize search results for various goals simultaneously. The new tools include Advanced Dynamic Reranking, Multi-Signal Ranking, and Dynamic Reranking for Revenue. The first two are available now, with Dynamic Reranking for Revenue scheduled for release soon. Algolia designed these features to make it easier for brands to surface overstocked items without compromising search quality, boost high-margin products, highlight faster shipping, and prioritize preferred brands and stellar to encourage repeat purchases.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Auxia, an Agentic Customer Journey Orchestration Platform, has raised $23.5 million in Series A and seed funding. The latest round of funding was led by VMG Technology Partners, with participation from Incubate Fund, Vela Partners, Stage 2 Capital, and over fifty industry leaders from Google, Booking.com, Meta, and more. Auxia will use the funds to expand its AI capabilities, develop new AI decisioning agents, invest in additional engineering talent, strengthen its customer success efforts, and scale its sales and marketing teams to support its U.S. expansion plans.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Demandbase, an account-based GTM platform for B2B enterprises, has announced Demandbase Agentbase, the next evolution of its platform. Demandbase Agentbase is a system of connected artificial intelligence (AI) agents designed to transform and accelerate B2B pipeline growth. These agents are built on a flexible, open architecture. They will enable businesses to surface high-value accounts, orchestrate journeys, align GTM teams across departments, unlock the full value of an account-based GTM strategy, and pinpoint actions to help users grow their pipeline faster.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Emplifi, a customer engagement solution provider, has launched Emplifi Fuel, an out-of-the-box customer engagement solution that aims to revolutionize how brands organize, plan, and execute marketing campaigns and customer care strategies. The platform is powered by public voice-of-customer (VoC) data, brand-specific content, and generative AI. This will provide marketing and customer care teams with resources for building automated workflows that meet business-critical outcomes in record time. Emplifi Fuel is designed to help companies in the consumer goods, retail, e-commerce, media, and sports markets, with plans to release more solutions for additional industries.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n MaxIQ, an AI-powered Customer Journey Management platform for maximizing customer lifetime value, has raised $7.8 million in funding. The seed round was led by Dell Technologies Capital, with participation from Intel Capital. MaxIQ will use the investment to scale its operations, accelerate product innovation, and expand its leadership team to redefine customer journey management for B2B SaaS enterprises. The company also announced that it’s appointed Matt Hickey as Chief Executive Officer (CEO) and Rob Sexton as Chief Revenue Officer (CRO).<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Optimove, a customer-led marketing platform, has acquired Adact, a provider of gamification marketing solutions. Adact’s platform is designed to help brands create interactive gamification experiences, including lotteries, quizzes, prediction games, and branded mini-games. The acquisition will bolster Optimove’s AI-orchestrated gamification solutions. Optimove will also integrate Adact’s technology into its AI-driven marketing platform, allowing users to trigger personalized gamified experiences in multichannel journeys, measure the impact of those experiences with productized control groups, and maximize inbound conversion and retention rates.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Pipelinersales Corporation, an enterprise-class CRM solution, has announced that Pipeliner CRM is now available in AWS Marketplace. With this release, AWS customers can access Pipeliner’s products and services directly in the AWS Marketplace, enabling them to streamline the purchase and management of Pipeliner CRM within their AWS Marketplace account. Nikolaus Kimla, Pipeliner CRM’s CEO, says, “By making Pipeline CRM available in AWS Marketplace, we are making it easier than ever for businesses to enhance their customer relationship management while leveraging the power of AWS.”<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Talkdesk, a global provider of artificial intelligence (AI)-powered customer experience (CX) technology, has announced new AI agents designed to help healthcare organizations autonomously address and resolve consumer requests and personalize patient experiences without live agent assistance. The solution uses agentic AI to give consumers on-demand access to virtual agents, helping them handle everyday tasks like scheduling appointments, checking benefits, looking at prior authorizations, and refilling prescriptions. The agents can also adapt to consumers’ preferred language and digital communication channels, giving patients and members proactive control over their healthcare.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n TechnoMile\u2014a provider of transformative, AI-enabled cloud solutions\u2014has launched WinIt, a GovCon CRM solution built for growing small businesses. WinIt is built on Salesforce’s scalable, secure platform and aims to give government contractors the tools they need to improve collaboration, boost productivity, and use AI to find and qualify federal businesses. Available as a turnkey solution, WinIt can be implemented quickly and help users report on their business development efforts, drive consistent opportunity management processes, enrich data from top federal sources, and streamline task order qualification.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n The Solution Review and Insight Jam community held the Q1 2025 Mini Jam LIVE event earlier this week, which featured nearly six hours of expert-level commentary and insights from 20+ thought leaders across the data, cybersecurity, worktech, and broader enterprise technology markets. If you missed the live shows, worry not! You can check out all of the recorded panels and keynotes in the playlist below!<\/p>\nFor early access to all the expert insights published on Solutions Review, join Insight Jam<\/a><\/em><\/strong>, a community dedicated to enabling the human conversation on AI.<\/div><\/p>\nTop MarTech News From the Week of March 7th<\/strong>, 2025<\/strong><\/h2>\n
\nAirship Appoints a New Chief Marketing Officer<\/strong><\/a><\/h3>\n
\nAlgolia Debuts New AI-Powered Ranking Capabilities<\/strong><\/a><\/h3>\n
\nAuxia Raises $23.5 Million in Series A and Seed Funding<\/strong><\/a><\/h3>\n
\nDemandbase Reveals A Collection of AI Agents for Growing B2B Pipelines<\/strong><\/a><\/h3>\n
\nEmplifi Details a New Customer Engagement Solution<\/strong><\/a><\/h3>\n
\nMaxIQ Raises $7.8 Million in Seed Funding<\/strong><\/a><\/h3>\n
\nOptimove Acquires Adact, a Gamification Marketing Solution Provider<\/strong><\/a><\/h3>\n
\nPipeliner Releases its CRM on the AWS Marketplace<\/strong><\/a><\/h3>\n
\nTalkdesk Announces AI Agents for Healthcare Organizations<\/strong><\/a><\/h3>\n
\nTechnoMile Launches a GovCon CRM Solution<\/strong><\/a><\/h3>\n
\nExpert Insights Section<\/strong><\/h2>\n
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<\/a>Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from\u00a0Insight Jam<\/i>, Solutions Review’s enterprise tech community for business software pros<\/u><\/strong><\/a>. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends and predictions, and vendor-neutral software evaluation tools.<\/p>\n
\nThe Q1 2025\u00a0Mini Jam LIVE Recordings are Available Now!<\/strong><\/a><\/h3>\n