![\"Top](\"https:\/\/solutionsreview.com\/crm\/files\/2025\/11\/Top-MarTech-News-From-the-Week-of-November-21st-768x432.jpg\")
<\/p>\n<\/p>\n
The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of November 21st. This round-up covers announcements and updates from Iterable, Sprout Social, Mitel, and more.<\/strong><\/em><\/p>\n Keeping tabs on the most relevant\u00a0CRM<\/strong><\/a>\u00a0and\u00a0MarTech<\/a><\/strong> news can be a time-consuming task. As a result, our editorial team aims to summarize the top headlines of the week in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here are some of the top MarTech news from November 21st.<\/p>\n Accenture, through Accenture Ventures, has invested in Alembic, an AI-powered causal marketing intelligence platform designed to predict which marketing campaigns will deliver a return on investment (ROI). As part of the investment, Accenture and Alembic are entering into a strategic partnership to help clients measure marketing effectiveness and utilize AI-driven insights to boost revenue, guide marketing spending, and identify the impact of marketing actions by assigning an impact score to\u00a0each channel or marketing event.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n ActiveCampaign, an autonomous marketing platform, has launched a marketing connector for Anthropic’s Claude. The integration, now available in Claude’s Connector Directory, will enable Claude users to directly access ActiveCampaign’s marketing capabilities for retrieving performance data, creating campaigns, updating CRM, and triggering automations through natural language. Jason VandeBoom, founder and CEO of ActiveCampaign, says, “By making ActiveCampaign’s billions of marketing data points available in Claude, we’re meeting users where they work. Marketers can now bring the full power of ActiveCampaign into their daily AI workflow, moving seamlessly from insight to action.”<\/p>\n Read on for more.<\/strong><\/a><\/p>\n ASAPP, an AI-powered contact center software, has introduced the Customer Experience Platform (CXP), an enterprise solution designed to build and scale the Agentic Enterprise. Powered by GenerativeAgent, the new offering delivers a personalized agent for every customer. Specific capabilities include voice-first accuracy, a multi-agent architecture, auxiliary agents, persisted interaction data, an open design, AgentDesk with Human-in-the-Loop Agent (HILA) functionality, and multiple tools for trust, governance, and compliance. The ASAPP Customer Experience Platform is available now to customers.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Denodo, a data management company, was recently recognized in Snowflake’s latest Modern Marketing Data Stack report for its innovative data virtualization capabilities, which help marketers integrate, govern, and activate scalable, modern data environments. The fourth annual edition of Snowflake\u2019s report identifies the technologies, solutions, and platforms most commonly adopted by Snowflake customers.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Iterable, an AI-native customer engagement platform, has released a Model Context Protocol (MCP) Server as the latest update in its expanding agentic marketing suite. With this new access layer, Iterable aims to empower developers and technical marketers to connect specialized AI tools\u2014i.e., Cursor, Claude Code, Claude Desktop, and others\u2014directly to the Iterable platform, enabling natural-language direction to be transformed into governed, real-time platform actions. Iterable plans to utilize its MCP to deliver AI that can take actions beyond simply answering questions, helping teams build, optimize, and analyze campaigns while dramatically reducing their reliance on engineering.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n LearnUpon, a global learning technology provider, has announced its acquisition of Courseau, an AI-assisted course authoring platform. The acquisition will help LearnUpon accelerate its mission to make learning creation and delivery faster and more accessible for organizations everywhere. Additionally, by combining LearnUpon’s delivery platform with Courseau\u2019s AI-native authoring technology, organizations can transform their internal expertise into structured, evidence-based learning experiences up to “50 times faster than traditional methods.”<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Maropost, a unified commerce platform provider, has released Maropost Commerce Cloud, a new addition to the brand’s suite of products for e-commerce and retail merchants, built as part of its Unified Commerce solution suite. The latest offering will provide teams with simplified inventory management, rapid storefront creation, optimized checkout experiences, cross-channel marketing tools, and more. Ross Andrew Paquette, CEO and founder of Maropost, says, “We’re giving e-commerce merchants one intelligent platform to manage every aspect of their operations. From storefront to fulfillment, Commerce Cloud offers the speed, visibility, and control so merchants can scale smarter.”<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Mitel, a business communications platform, has introduced Mitel CX 2.0. As the latest evolution of its customer experience (CX) platform, Mitel CX 2.0 combines AI-driven intelligence and enterprise-grade administration in a single, unified solution. The platform is designed to operate in hybrid communication environments. It focuses on helping organizations leverage GenAI virtual agents to complement the work of contact center professionals, boosting productivity, efficiency, and the overall customer experience. Capabilities include agentic AI workflows, industry-tailored AI virtual agents, a voice AI agent, and a low-code\/no-code workflow design.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Salesforce, the global AI CRM provider, has completed its acquisition of Informatica, an enterprise AI-powered cloud data management company. The close of the acquisition brings Informatica’s rich data catalog, integration, governance, quality, and privacy services, as well as its metadata management and Master Data Management (MDM) services, to the Salesforce platform. The combination will establish a unified and comprehensive data foundation for agentic AI, enabling AI agents to operate safely, responsibly, and at scale across the modern enterprise.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Sendbird, an AI customer experience company, has launched Delight.ai, a branded AI concierge built on long-term memory. Delight.ai empowers enterprises to deploy their own personal AI agent across customer touchpoints, including in-app chat, voice, SMS, email, and social, where it can remember, contextualize, anticipate, and act on behalf of a brand. Specifically, the Delight.ai solution is built on the following strategic pillars: persistent memory across all interactions, omnichannel continuity and proactive engagement, and enterprise-grade trust and governance.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Solace, a real-time data and agentic AI company, has announced a Partner Program that enables consulting, integration, and technology partners to expand their offerings, win new business, and lead the next wave of AI-driven transformation. The partner program is available now and features new incentives for partners, up-to-date product courses, certifications, best practice blueprints, sandbox environments, and co-marketing investment opportunities, including joint campaigns, events, partner case studies, and marketing program spotlights.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Sprinklr, a unified customer experience management platform for modern enterprises, has expanded its strategic partnership with SAMY, a social-first agency integrating intelligence, creativity, and technology. The enhanced collaboration will combine Sprinklr’s Unified-CXM platform with SAMY’s social-first marketing expertise to offer a comprehensive solution that bridges insight and execution. This will help brands create more meaningful customer experiences across channels and drive measurable business results.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Sprout Social, a provider of social media management and analytics software, has launched Sprout AI, one of the company’s most significant updates to its intelligence capabilities. Sprout AI is anchored by its new proprietary AI Agent, Trellis, which leverages Sprout AI to instantly turn billions of unstructured social data points into actionable business answers that can transform social media into an enterprise-wide intelligence system. For example, the new offering can query billions of data points for custom insights, proactively manage risks, accelerate routine work to unlock strategic capacity, and more. It will also offer secure connections with leading AI providers, starting with ChatGPT.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n StackAdapt, a technology company focused on advertising and marketing, has expanded its Account-Based Marketing (ABM) capabilities through new integrations with Bombora, Lead Forensics, and Leadspace. These partnerships and direct integrations will help StackAdapt unify premium intent, firmographic, and technographic data within a single, self-serve platform. For example, the combined capabilities of these data providers will allow StackAdapt users to activate precisely targeted ABM campaigns across channels, including native, display, audio, and connected TV. The capabilities are now available to StackAdapt clients across North America and select global markets.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Storyblok, a headless content management system (CMS), has announced a partnership with OtterlyAI, an AI Search monitoring and optimization platform. As part of the collaboration, the companies will integrate Storyblok’s content management tools with OtterlyAI’s search monitoring capabilities. This will help brands track and optimize their presence across AI search engines like ChatGPT, Google AI Mode, Copilot, and Perplexity. Specific capabilities the integration will offer include competitive benchmarking, brand monitoring, content performance, localization insights, and prompt discovery.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Zendesk, an AI-powered service provider, has deepened its collaboration with Microsoft with two new integrations: Microsoft Agent 365 and Zendesk Agent for Microsoft 365 Copilot. These integrations will provide companies with faster resolution times, higher agent productivity, compliant management of AI assistants within Microsoft\u2019s trusted governance frameworks, enhanced visibility, and auditable workflows, enabling IT, HR, and finance teams to confidently scale AI services while still protecting sensitive information.\u00a0The Zendesk integration for Microsoft 365 Copilot is now available to install from the Zendesk Marketplace.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Zoho Corporation, a global technology company, recently announced multiple enhancements to Zoho One, its all-in-one business software platform. The updated Zoho One suite focuses on three domains: Experience, Integrations, and Intelligence. For example, the release introduces a new context-aware user experience, additional support for the AI assistant ZIA across the Zoho One portfolio, and native integrations with Zoho apps and third-party software. Raju Vegesna, Chief Evangelist at Zoho, says, “Today’s Zoho One update redesigns the user experience to address how work is evolving from an app-based system to a platform-based system.”<\/p>\n Read on for more.<\/strong><\/a><\/p>\n The Solutions Review editors are exploring how and why companies should develop a marketing strategy that prioritizes Generative Engine Optimization (GEO) over traditional SEO best practices. In the article, we explain, “Success in the generative AI era requires accepting that you may never control the environment where your ideas get consumed. Instead, you can influence the knowledge ecosystem that AI systems draw from, shaping how they think about and present information in your domain.”<\/p>\n Read on for more.<\/strong><\/a><\/p>\n On December 4th,\u00a0Jonathan Paula from Solutions Review and Ryan Dalley from Insight Jam\u00a0will give audiences a\u00a0<\/span>glimpse behind the curtain, offering a look into the\u00a0Insight Jam<\/em> YouTube channel’s explosive growth to over 1,000,000 subscribers and exploring\u00a0<\/span>why there’s an untapped market opportunity in enterprise tech video content. With AI fundamentally reshaping content discovery, companies that fail to establish an authoritative video presence risk a permanent competitive disadvantage.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n In the latest on-demand edition of The Jam Session, host Cher Fox brought together a panel of IT professionals to discuss the industry stereotype of the faceless vendor, the transactional MSP, and the arrogant consultant, revealing how human relationships determine whether technology projects thrive or fail. The panel also shares origin stories of connections formed through networking events and how trust built through happy hours and personal connections can transcend formal contracts to create lasting professional partnerships.<\/p>\nFor early access to all the expert insights published on Solutions Review, join Insight Jam<\/a><\/em><\/strong>, a community dedicated to enabling the human conversation on AI.<\/div><\/p>\nTop MarTech News From the Week of November 21st<\/strong>, 2025<\/strong><\/h2>\n
\nAccenture Invests in Alembic<\/strong><\/a><\/h3>\n
\nActiveCampaign Debuts a Marketing Connector for Anthropic’s Claude<\/strong><\/a><\/h3>\n
\nASAPP Details a New Customer Experience Platform<\/strong><\/a><\/h3>\n
\n
\nDenodo Named ‘One to Watch’ in Snowflake’s 2026 Modern Marketing Data Stack Report<\/strong><\/a><\/h3>\n
\nIterable Releases a Model Context Protocol (MCP) Server<\/strong><\/a><\/h3>\n
\nLearnUpon Acquires Courseau<\/strong><\/a><\/h3>\n
\nMaropost Reveals a Commerce Cloud Solution<\/strong><\/a><\/h3>\n
\nMitel Outlines the New Features Available in Mitel CX 2.0<\/strong><\/a><\/h3>\n
\nSalesforce Completes Its Acquisition of Informatica<\/strong><\/a><\/h3>\n
\nSendbird Launches Delight.ai, a Branded AI Concierge<\/strong><\/a><\/h3>\n
\nSolace Reveals Its New Partner Program<\/strong><\/a><\/h3>\n
\nSprinklr Expands Its Partnership with SAMY<\/strong><\/a><\/h3>\n
\nSprout Social Announces Sprout AI<\/strong><\/a><\/h3>\n
\nStackAdapt Expands Its ABM Capabilities with New Partner Integrations<\/strong><\/a><\/h3>\n
\nStoryblok and OtterlyAI Detail a New Partnership<\/strong><\/a><\/h3>\n
\nZendesk Releases Two New Integrations with Microsoft<\/strong><\/a><\/h3>\n
\nZoho Introduces Several Enhancements to Its Zoho One Platform<\/strong><\/a><\/h3>\n
\nExpert Insights Section<\/strong><\/h2>\n
\n![\"\"](\"https:\/\/solutionsreview.com\/enterprise-resource-planning\/files\/2025\/03\/Insight-Jam-Logo-2025-Square.png\"){kind=logo}
<\/a>Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from Insight Jam<\/i>, Solutions Review’s enterprise tech community for business software pros<\/u><\/strong><\/a>. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends, predictions, and vendor-neutral software evaluation tools.<\/p>\n
\nFrom SEO to GEO: How to Develop a Marketing Strategy for Generative AI Engines<\/strong><\/a><\/h3>\n
\nFrom 0 to 1 Million Subs: How We Grew An Enterprise Tech YouTube Powerhouse<\/strong><\/a><\/h3>\n
\nTech Without the Attitude: Why Relationships Still Matter in IT | The Jam Session<\/strong><\/a><\/h3>\n