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The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of January 9th. This round-up covers announcements and updates from ON24, Zeta Global, StackAdapt, and more.<\/strong><\/em><\/p>\n Keeping tabs on the most relevant\u00a0CRM<\/strong><\/a>\u00a0and\u00a0MarTech<\/a><\/strong> news can be a time-consuming task. As a result, our editorial team aims to summarize the top headlines of the week in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here are some of the top MarTech news from the week of January 9th, 2026.<\/p>\n Amperity, an AI-powered Customer Data Cloud provider, has introduced its Customer Data Agent, an enterprise AI agent that combines AI insights with actionable results. The Agent is built on unified customer data and utilizes Amperity’s segmentation and journey capabilities to make insights even more accessible. For example, marketers can use the Customer Data Agent to help teams move from AI insights to revenue impact, act on real-time customer profiles instead of relying on system-level records, and orchestrate specialized agents for various use cases, including segmentation, journey design, and analytics.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Circana\u2014a technology, AI, and data provider to consumer packaged goods companies, durable manufacturers, and retailers\u2014has launched Liquid Testing, an AI-powered, self-serve tool that offers companies a faster and more precise way to validate in-store changes. The Liquid Testing solution uses advanced testing methodologies and store-level POS data to quantify the sales impact of new products, pricing, promotions, and shelf placements. With that data, companies can measure the success of those initiatives before kickstarting a full-scale rollout.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n ON24, an intelligent engagement platform for B2B enterprise sales and marketing, has entered into a definitive agreement to be acquired by Cvent, a provider of meetings, events, and hospitality technology. The transaction will combine ON24’s enterprise-grade webinar and digital engagement capabilities, first-party engagement data, and AI-powered workflows with Cvent’s event technology offerings. Reggie Aggarwal, Founder and Chief Executive Officer of Cvent, says, “We look forward to supporting ON24 as they continue to deliver value and working together to expand how brands engage audiences across digital and in-person experiences.”<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Optimove, the creator of Positionless Marketing, has announced details on the latest evolution of its Email Marketing Solution. With this update, the company introduces new email capabilities to help marketers enhance their “creative power,” remove dependency on external agencies, augment email personalization with AI-led real-time tools, and more. Specific additions and upgrades include AI Content Recommendation Agents, kinetic email widgets, flexible data ingestion capabilities, and a state-of-the-art event management engine that automatically triggers out-of-the-box or custom emails based on external events.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n StackAdapt, a technology company focused on advertising and marketing, has announced its in-platform National Provider Identifier (NPI) Targeting and Measurement capabilities. These tools are purpose-built for pharmaceutical marketers and healthcare agencies, helping advertisers deterministically target and measure one-to-one campaigns with healthcare professionals (HCPs) using NPI data. Some of the key benefits of these capabilities include advanced HCP segmentation, verified precision, multi-channel reach with fully integrated HCP campaigns, real-time measurement, and self-serve efficiency.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Syspro, a purpose-built ERP for manufacturing and distribution, has announced a go-to-market partnership with SugarCRM, a global sales automation platform. As part of the partnership, the companies are releasing Sugar for Syspro, a new solution that provides businesses with a standardized integration between the Syspro ERP and SugarCRM platforms. The integration will help manufacturers and distributors navigate sales environments, extended buying cycles, and deep customer relationships, all from a single, connected system of record across operations and revenue functions.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Zeta Global, the AI Marketing Cloud company, has announced a strategic collaboration with OpenAI to power the conversational intelligence and agentic applications behind Athena by Zeta, its superintelligent agent built for enterprise marketing. As part of the partnership, OpenAI’s models will support the next phase of Athena’s development, enabling a more intuitive, intelligent experience for marketers. Additionally, the Athena by Zeta offering now includes two agentic applications\u2014Insights and Advisor\u2014designed to help marketers expand their knowledge base and answer questions faster.<\/span><\/p>\n Read on for more.<\/strong><\/a><\/p>\n Artificial intelligence is everywhere\u2014but understanding its human impact has never been more urgent. That’s where Solutions Review’s latest newsletter, The Human-AI Ledger<\/em>, comes in. Designed to chronicle how AI is reshaping the way we learn, work, lead, and live, this newsletter explores the soft side of AI\u2014the non-technical, deeply human dimensions that determine whether this technological revolution helps us thrive or leaves us behind. Sign up now to get a weekly debrief of the latest human-centric news, insights, and commentary coming out of this emerging discussion.<\/p>\n Sign Up Here.<\/strong><\/a><\/p>\n NP Digital’s Neil Patel has shared some of his unique expertise to explain the ongoing and evolving significance of AI in content and human strategy. In his article, he says, “AI\u2019s ability to conduct predictive analytics basically gives marketers a crystal ball. Given data from the past and present, generative AIs can extrapolate into the future to predict consumer behavior. They can even run multiple simulations to see what would likely happen if the company released one type of advertising versus another.”<\/p>\n Read on for more.<\/strong><\/a><\/p>\n For the latest episode of The Digital Analyst, and the first of 2026, John Santaferraro sits down with Petar Tsankov, CEO of LatticeFlow AI, to outline some hard truths about AI governance, discuss why even perfect data quality doesn’t guarantee trustworthy AI, and explain what evidence-based governance means beyond marketing claims. They also examine why $600 billion in global AI investment only returned $100 billion in production value.<\/p>\nFor early access to all the expert insights published on Solutions Review, join Insight Jam<\/a><\/em><\/strong>, a community dedicated to enabling the human conversation on AI.<\/div><\/p>\nTop MarTech News From the Week of January 9th<\/strong>, 2026<\/strong><\/h2>\n
\nAmperity Debuts a Customer Data Agent<\/strong><\/a><\/h3>\n
\nCircana Launches an AI-Powered Tool for Validating In-Store Changes<\/strong><\/a><\/h3>\n
\nON24 to be Acquired by Cvent<\/strong><\/a><\/h3>\n
\nOptimove Reveals the Newest Version of Its Email Marketing Solution<\/strong><\/a><\/h3>\n
\nStackAdapt Announces NPI Targeting and Measurement Capabilities<\/strong><\/a><\/h3>\n
\nSyspro and SugarCRM Detail a Go-To-Market Partnership<\/strong><\/a><\/h3>\n
\nZeta Global Unveils a Strategic Collaboration with OpenAI<\/strong><\/a><\/h3>\n
\nExpert Insights Section<\/strong><\/h2>\n
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<\/a>Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from\u00a0Insight Jam<\/i>, Solutions Review\u2019s\u00a0enterprise tech community for business software pros<\/u><\/strong><\/a>. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends, predictions, and vendor-neutral software evaluation tools.<\/p>\n
\nThe Human-AI Ledger Newsletter – Chronicling the Human Impact of AI\u00a0<\/strong><\/a><\/h3>\n
\nThe Significance of AI in Content and Human Strategy<\/strong><\/a><\/h3>\n
\nEvidence-Based AI Governance: Beyond Marketing Claims with Petar Tsankov | The Digital Analyst<\/strong><\/a><\/h3>\n