{"id":3426,"date":"2026-01-16T10:23:22","date_gmt":"2026-01-16T10:23:22","guid":{"rendered":"https:\/\/solutionsreview.com\/crm\/?p=3426"},"modified":"2026-01-21T22:13:20","modified_gmt":"2026-01-21T22:13:20","slug":"top-martech-news-from-the-week-of-january-16th","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/crm\/2026\/01\/16\/top-martech-news-from-the-week-of-january-16th\/","title":{"rendered":"Top MarTech News From the Week of January 16th: Updates from Salesforce, Treasure Data, Calabrio, and More"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium_large wp-image-3427\" src=\"https:\/\/solutionsreview.com\/crm\/files\/2026\/01\/Top-MarTech-News-From-the-Week-of-January-16th-768x432.jpg\" alt=\"Top MarTech News From the Week of January 16th\" width=\"768\" height=\"432\" srcset=\"https:\/\/solutionsreview.com\/crm\/files\/2026\/01\/Top-MarTech-News-From-the-Week-of-January-16th-768x432.jpg 768w, https:\/\/solutionsreview.com\/crm\/files\/2026\/01\/Top-MarTech-News-From-the-Week-of-January-16th-300x169.jpg 300w, https:\/\/solutionsreview.com\/crm\/files\/2026\/01\/Top-MarTech-News-From-the-Week-of-January-16th-1024x576.jpg 1024w, https:\/\/solutionsreview.com\/crm\/files\/2026\/01\/Top-MarTech-News-From-the-Week-of-January-16th.jpg 1280w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p style=\"text-align: justify;\"><em><strong>The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of January 16th. This round-up covers announcements and updates from Salesforce, Treasure Data, Calabrio, and more.<\/strong><\/em><\/p>\n<p style=\"text-align: justify;\">Keeping tabs on the most relevant\u00a0<a href=\"https:\/\/solutionsreview.com\/crm\/crm-buyers-guide\/\" target=\"_blank\" rel=\"noopener\"><strong>CRM<\/strong><\/a>\u00a0and\u00a0<strong><a href=\"https:\/\/solutionsreview.com\/marketing-automation\/marketing-automation-buyers-guide\/\" target=\"_blank\" rel=\"noopener\">MarTech<\/a><\/strong> news can be time-consuming. As a result, our editorial team aims to summarize the top headlines of the week in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here are some of the top MarTech news from the week of January 16th, 2026.<\/p>\n<p style=\"text-align: justify;\"><div class=\"box box3\">For early access to all the expert insights published on Solutions Review, <strong><em><a class=\"article-editor-content__link external\" href=\"https:\/\/insightjam.com\/feed\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">join Insight Jam<\/a><\/em><\/strong>, a community dedicated to enabling the human conversation on AI.<\/div><\/p>\n<h2 style=\"text-align: center;\"><strong>Top MarTech News From the Week of January 16th<\/strong><strong>, 2026<\/strong><\/h2>\n<hr \/>\n<h3><a href=\"https:\/\/www.prnewswire.com\/news-releases\/akeneo-accelerates-commerce-velocity-as-agentic-ai-transforms-digital-engagement-302658116.html\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><strong>Akeneo Details Its Winter Release<\/strong><\/a><\/h3>\n<p style=\"text-align: justify;\">Akeneo, a Product Experience (PX) leader, has unveiled its Winter Release, introducing a suite of high-velocity capabilities engineered to solve modern commerce challenges. New features and updates include the Akeneo Digital Showroom, a native MCP server, a partnership with Stripe Agentic Commerce Suite, and custom components that empower teams to extend their Product Information Management (PIM) platforms with purpose-built interfaces.<\/p>\n<p><a href=\"https:\/\/www.prnewswire.com\/news-releases\/akeneo-accelerates-commerce-velocity-as-agentic-ai-transforms-digital-engagement-302658116.html\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><strong>Read on for more.<\/strong><\/a><\/p>\n<hr \/>\n<h3><a href=\"https:\/\/amperity.com\/announcements\/amperity-introduces-audience-monetization-to-turn-first-party-data-into-a\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><strong>Amperity Debuts a New Solution for Monetizing First-Party Customer Data<\/strong><\/a><\/h3>\n<p style=\"text-align: justify;\">Amperity, an AI-powered Customer Data Cloud, has announced Audience Monetization, a new solution to help brands unlock high-margin revenue from their first-party customer data. With this tool, organizations can unlock incremental revenue by making high-quality, privacy-safe first-party data available to advertisers, especially those who rely on precise audiences to drive performance. Specifically, the Audience Monetization aims to eliminate manual audience creation, custom onboarding processes, operational delays caused by infrequent refreshes, privacy and compliance risk across audience distribution, and more.<\/p>\n<p><a href=\"https:\/\/amperity.com\/announcements\/amperity-introduces-audience-monetization-to-turn-first-party-data-into-a\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><strong>Read on for more.<\/strong><\/a><\/p>\n<hr \/>\n<h3><a href=\"https:\/\/www.calabrio.com\/press\/omni-agent-intelligence-unified-quality\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><strong>Calabrio Launches Calabrio Omni Agent Intelligence<\/strong><\/a><\/h3>\n<p style=\"text-align: justify;\">Calabrio, a workforce and conversation intelligence company, has announced Calabrio Omni Agent Intelligence, a new solution now available to Calabrio ONE customers. The new, omni-agent quality and AI intelligence feature is integrated within the Calabrio ONE platform, providing users with a single, vendor-agnostic view of quality performance across human and AI agents. It also supports all Contact Center as a Service (CCaaS), customer relationship management (CRM), information technology service management (ITSM), and AI agent platforms.<\/p>\n<p><a href=\"https:\/\/www.calabrio.com\/press\/omni-agent-intelligence-unified-quality\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><strong>Read on for more.<\/strong><\/a><\/p>\n<hr \/>\n<h3><a href=\"https:\/\/www.prnewswire.com\/news-releases\/cordial-brings-ai-into-the-work-not-just-the-workflow-302658552.html\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><strong>Cordial Releases New AI Agents for Marketers<\/strong><\/a><\/h3>\n<p style=\"text-align: justify;\">Cordial, a messaging solution for enterprise marketing teams, has announced two new AI agents to automate marketing tasks and infuse insights directly into execution. The new agents\u2014the Data Intelligence and Email Production Agents\u2014are part of Cordial Agents, a system built to give marketing teams real agency by grounding, governing, executing, and coordinating their work from inside Cordial&#8217;s platform. Both Agents are built to operate within Cordial&#8217;s governed-agent framework, and are configured with explicit tools, controlled retries, built-in quality checks, and enforceable guardrails tied to the organization&#8217;s brand and campaign standards.<\/p>\n<p><a href=\"https:\/\/www.prnewswire.com\/news-releases\/cordial-brings-ai-into-the-work-not-just-the-workflow-302658552.html\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><strong>Read on for more.<\/strong><\/a><\/p>\n<hr \/>\n<h3><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260113913679\/en\/Flip-Hits-300M-Automated-Call-Milestone-Raises-%2420M-to-Scale-Enterprise-Vertical-AI\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><strong>Flip Completes a $20 Million Series A Funding Round<\/strong><\/a><\/h3>\n<p style=\"text-align: justify;\">Flip, an AI solution that automates customer service calls for enterprise brands, has completed a $20 million Series A funding round co-led by Next Coast Ventures and Ridge Ventures. Data Point Capital also participated in the round, alongside ScOp Venture Capital, Bullpen Capital, Forum Ventures, and a group of angel investors. Flip will use these funds to accelerate\u00a0product development efforts and expand its engineering and go-to-market teams in New York, Los Angeles, and the UK.<\/p>\n<p><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260113913679\/en\/Flip-Hits-300M-Automated-Call-Milestone-Raises-%2420M-to-Scale-Enterprise-Vertical-AI\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><strong>Read on for more.<\/strong><\/a><\/p>\n<hr \/>\n<h3><a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/01\/13\/slackbot-announcement\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><strong>Salesforce Reveals Details on Slackbot<\/strong><\/a><\/h3>\n<p style=\"text-align: justify;\">Salesforce has announced Slackbot, an out-of-the-box employee agent designed to help teams collaborate with Agentforce and third-party agents via a simple, conversational UI that can trigger actions and orchestrate workflows. Slackbot leverages a company&#8217;s Salesforce data and Slack conversations and files to help users prepare for meetings, understand account health, identify next steps, surface priorities, and more. It&#8217;s also built on the same foundation as Slack, so it will protect and handle company data in accordance with Slack&#8217;s security and compliance standards. The new Slackbot is generally available for Business+ and Enterprise+ customers.<\/p>\n<p><a href=\"https:\/\/www.salesforce.com\/news\/press-releases\/2026\/01\/13\/slackbot-announcement\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><strong>Read on for more.<\/strong><\/a><\/p>\n<hr \/>\n<h3><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260112439139\/en\/Treasure-Data-Launches-Marketing-Super-Agent-The-First-Enterprise-AI-That-Operates-Like-a-Marketing-Department\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><strong>Treasure Data Unveils a Marketing Super Agent<\/strong><\/a><\/h3>\n<p style=\"text-align: justify;\">Treasure Data, an AI-enabled marketing platform, has launched Marketing Super Agent, an AI marketer built directly into its AI Marketing Cloud solution. The new agent aims to deliver a fully orchestrated, multi-agent marketing system capable of handling identity-informed audience intelligence, strategy, creative, activation, and real-time optimization, all from a single, governed enterprise workspace. Features include identity-informed research and analysis tools, persona modeling built on unified customer profiles, data-informed campaign concepting, personalized ad copy creation, audience activation across channels, and more.<\/p>\n<p><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260112439139\/en\/Treasure-Data-Launches-Marketing-Super-Agent-The-First-Enterprise-AI-That-Operates-Like-a-Marketing-Department\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><strong>Read on for more.<\/strong><\/a><\/p>\n<hr \/>\n<h3><a href=\"https:\/\/usercentrics.com\/press\/usercentrics-acquires-mcp-manager\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><strong>Usercentrics to Acquire MCP Manager<\/strong><\/a><\/h3>\n<p style=\"text-align: justify;\">Usercentrics, a Privacy-Led Marketing solution, has acquired MCP Manager, a governance platform for the Model Context Protocol (MCP). Once the acquisition is complete, the combined platform will provide companies with a unified Privacy-Led Marketing Suite that manages consent, preferences, and data governance across channels. Donna Dror, Usercentrics CEO, says, &#8220;By uniting our privacy-led suite with MCP Manager\u2019s governance capabilities, we\u2019re helping organizations future-proof their AI strategies, so they can innovate faster, stay compliant, and scale AI responsibly without compromising trust.&#8221;<\/p>\n<p><a href=\"https:\/\/usercentrics.com\/press\/usercentrics-acquires-mcp-manager\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><strong>Read on for more.<\/strong><\/a><\/p>\n<hr \/>\n<h2 style=\"text-align: center;\"><strong>Expert Insights Section<\/strong><\/h2>\n<hr \/>\n<p><a class=\"external\" href=\"https:\/\/insightjam.com\/share\/W9PNIZN-ugApeSN3?utm_source=manual\" target=\"_blank\" rel=\"noopener nofollow\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7225 alignleft\" src=\"https:\/\/solutionsreview.com\/enterprise-resource-planning\/files\/2025\/03\/Insight-Jam-Logo-2025-Square.png\" alt=\"\" width=\"100\" height=\"100\" \/><\/a>Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from\u00a0<i>Insight Jam<\/i>, Solutions Review&#8217;s <a class=\"fui-Link ___10kug0w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn external\" title=\"https:\/\/insightjam.com\/share\/8qpqn88mnqikpnxu?utm_source=manual\" href=\"https:\/\/insightjam.com\/feed\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\"Link enterprise tech community for business software pros\"><strong><u>enterprise tech community for business software pros<\/u><\/strong><\/a>. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends, predictions, and vendor-neutral software evaluation tools.<\/p>\n<hr \/>\n<h3><a href=\"https:\/\/solutionsreview.com\/personalized-learning-ai-are-communities-the-new-classroom\/\" target=\"_blank\" rel=\"noopener\"><strong>Personalized Learning &amp; AI: Are Communities the New Classroom?<\/strong><\/a><\/h3>\n<p style=\"text-align: justify;\">Solutions Review&#8217;s Executive Editor Tim King offers commentary on personalized learning with AI and explains why communities might be the new classroom. In his article, he says, &#8220;The best way to think about personalized learning in the age of AI is not as a replacement of teachers, trainers, or institutions. It is a reallocation of energy. AI can take on the tedious basics and adapt practice to the individual. But communities convert knowledge into judgment and capability\u2014and that conversion is where the future of learning will be won.&#8221;<\/p>\n<p><a href=\"https:\/\/solutionsreview.com\/personalized-learning-ai-are-communities-the-new-classroom\/\" target=\"_blank\" rel=\"noopener\"><strong>Read on for more.<\/strong><\/a><\/p>\n<hr \/>\n<p style=\"text-align: center;\"><em style=\"text-align: center;\">For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of January 16th. This round-up covers announcements and updates from Salesforce, Treasure Data, Calabrio, and more. Keeping tabs on the most relevant\u00a0CRM\u00a0and\u00a0MarTech news can be time-consuming. As a result, our editorial team aims to summarize the top [&hellip;]<\/p>\n","protected":false},"author":57,"featured_media":3427,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[4,1365],"tags":[2844,2668,1955,1529,2841,1210,2843,10,295,1272,1933,2842],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top MarTech News From the Week of January 16th: Updates from Salesforce, Treasure Data, Calabrio, and More<\/title>\n<meta name=\"description\" content=\"Stay on top of the Martech news from the week of January 16th with the latest from Salesforce, Treasure Data, Calabrio, and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/crm\/2026\/01\/16\/top-martech-news-from-the-week-of-january-16th\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top MarTech News From the Week of January 16th: Updates from Salesforce, Treasure Data, Calabrio, and More\" \/>\n<meta property=\"og:description\" content=\"Stay on top of the Martech news from the week of January 16th with the latest from Salesforce, Treasure Data, Calabrio, and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/solutionsreview.com\/crm\/2026\/01\/16\/top-martech-news-from-the-week-of-january-16th\/\" \/>\n<meta property=\"og:site_name\" content=\"Top CRM and Customer Relationship Management, Vendors, Companies, &amp; 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