{"id":3433,"date":"2026-01-30T14:59:55","date_gmt":"2026-01-30T14:59:55","guid":{"rendered":"https:\/\/solutionsreview.com\/crm\/?p=3433"},"modified":"2026-01-30T18:01:50","modified_gmt":"2026-01-30T18:01:50","slug":"top-martech-news-from-the-week-of-january-30th","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/crm\/2026\/01\/30\/top-martech-news-from-the-week-of-january-30th\/","title":{"rendered":"Top MarTech News From the Week of January 30th: Updates from Klaviyo, Cognizant, Skilljar, and More"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium_large wp-image-3434\" src=\"https:\/\/solutionsreview.com\/crm\/files\/2026\/01\/Top-MarTech-News-From-the-Week-of-January-30th-2026-768x432.jpg\" alt=\"Top MarTech News From the Week of January 30th, 2026\" width=\"768\" height=\"432\" srcset=\"https:\/\/solutionsreview.com\/crm\/files\/2026\/01\/Top-MarTech-News-From-the-Week-of-January-30th-2026-768x432.jpg 768w, https:\/\/solutionsreview.com\/crm\/files\/2026\/01\/Top-MarTech-News-From-the-Week-of-January-30th-2026-300x169.jpg 300w, https:\/\/solutionsreview.com\/crm\/files\/2026\/01\/Top-MarTech-News-From-the-Week-of-January-30th-2026-1024x576.jpg 1024w, https:\/\/solutionsreview.com\/crm\/files\/2026\/01\/Top-MarTech-News-From-the-Week-of-January-30th-2026.jpg 1280w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p style=\"text-align: justify;\"><em><strong>The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of January 30th. This round-up covers announcements and updates from Klaviyo, Cognizant, Skilljar, and more.<\/strong><\/em><\/p>\n<p style=\"text-align: justify;\">Keeping tabs on the most relevant\u00a0<a href=\"https:\/\/solutionsreview.com\/crm\/crm-buyers-guide\/\" target=\"_blank\" rel=\"noopener\"><strong>CRM<\/strong><\/a>\u00a0and\u00a0<strong><a href=\"https:\/\/solutionsreview.com\/marketing-automation\/marketing-automation-buyers-guide\/\" target=\"_blank\" rel=\"noopener\">MarTech<\/a><\/strong> news can be time-consuming. As a result, our editorial team aims to summarize the top headlines of the week in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here are some of the top MarTech news from the week of January 30th, 2026.<\/p>\n<p style=\"text-align: justify;\"><div class=\"box box3\">For early access to all the expert insights published on Solutions Review, <strong><em><a class=\"article-editor-content__link external\" href=\"https:\/\/insightjam.com\/feed\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">join Insight Jam<\/a><\/em><\/strong>, a community dedicated to enabling the human conversation on AI.<\/div><\/p>\n<h2 style=\"text-align: center;\"><strong>Top MarTech News From the Week of January 30th<\/strong><strong>, 2026<\/strong><\/h2>\n<hr \/>\n<h3><a href=\"https:\/\/www.globenewswire.com\/news-release\/2026\/01\/27\/3226639\/0\/en\/Acoustic-Launches-Native-Integrations-with-Leading-Commerce-Platforms.html\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><strong>Acoustic Announces New Integrations with Shopify, WooCommerce, and BigCommerce<\/strong><\/a><\/h3>\n<p style=\"text-align: justify;\">Acoustic, a global provider of omnichannel marketing technology and customer engagement solutions, has announced the availability of native, bi-directional integrations with Shopify, WooCommerce, and BigCommerce. The integrations are available inside its flagship platform, Acoustic Connect, and will provide teams with real-time, enterprise-scale ingestion of product catalogs, customer profiles, order events, and behavioral signals. These resources will give e-commerce and retail marketers a continuously updated view of every customer interaction, helping them unlock measurable performance across revenue, loyalty, and customer value.<\/p>\n<p><a href=\"https:\/\/www.globenewswire.com\/news-release\/2026\/01\/27\/3226639\/0\/en\/Acoustic-Launches-Native-Integrations-with-Leading-Commerce-Platforms.html\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><strong>Read on for more.<\/strong><\/a><\/p>\n<hr \/>\n<h3><a href=\"https:\/\/news.cognizant.com\/2026-01-26-Cognizant-and-Typeface-Partner-to-Modernize-Enterprise-Marketing-Through-Agentic-AI-Orchestration\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><strong>Cognizant and Typeface Announce a Strategic Partnership<\/strong><\/a><\/h3>\n<p style=\"text-align: justify;\">Cognizant has announced a strategic partnership with Typeface, a personalized marketing AI platform. As part of their collaboration, the companies will combine Cognizant&#8217;s global delivery and transformation services with Typeface&#8217;s marketing platform to help enterprises modernize their marketing operations with agentic AI orchestration and transform fragmented workflows into connected, efficient, and scalable marketing processes. Ravi Kumar S, CEO, Cognizant, says, &#8220;By pairing Cognizant Moment&#8217;s marketing transformation expertise with Typeface&#8217;s AI-native orchestration platform, we&#8217;re giving enterprises the foundation they need to operate marketing as a modular, software-driven capability at scale.&#8221;<\/p>\n<p><a href=\"https:\/\/news.cognizant.com\/2026-01-26-Cognizant-and-Typeface-Partner-to-Modernize-Enterprise-Marketing-Through-Agentic-AI-Orchestration\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><strong>Read on for more.<\/strong><\/a><\/p>\n<hr \/>\n<h3><a href=\"https:\/\/exclaimer.com\/company\/press-releases\/exclaimer-launches-brand-kits\/#a-shift-from-templates-to-governed-brand-control\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><strong>Exclaimer Launches Brand Kits, a New Capability for Email Signatures and Video Meetings<\/strong><\/a><\/h3>\n<p style=\"text-align: justify;\">Exclaimer, a provider of email signature management solutions, has launched Brand Kits, a new capability that introduces governed, multi-brand management across email signatures and video meetings. The capability aims to address a growing operational gap in how organizations manage brand identity at scale by enabling them to manage multiple brands from a single platform, apply updates to all linked signatures, maintain consistency across complex environments, strengthen governance, and reduce potential risks.<\/p>\n<p><a href=\"https:\/\/exclaimer.com\/company\/press-releases\/exclaimer-launches-brand-kits\/#a-shift-from-templates-to-governed-brand-control\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><strong>Read on for more.<\/strong><\/a><\/p>\n<hr \/>\n<h3><strong><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260128134391\/en\/Incubeta-Launches-New-Agentic-AI-Products-to-Help-Brands-Understand-What-Truly-Drives-Marketing-Performancehttps:\/\/www.businesswire.com\/news\/home\/20260128134391\/en\/Incubeta-Launches-New-Agentic-AI-Products-to-Help-Brands-Understand-What-Truly-Drives-Marketing-Performance\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">Incubeta Releases Two Agentic AI Tools<\/a><\/strong><\/h3>\n<p style=\"text-align: justify;\">Incubeta, a global digital marketing company, has launched two new agentic AI tools: Creative Performance Index (CPI) and OutperformBI. These products are designed to help brands move beyond static dashboards and subjective decision-making, empowering them with clearer insight into what is actually driving marketing performance across different channels. The CPI tool uses AI to analyze creative assets, while OutperformBI provides a natural-language interface that lets users analyze marketing performance alongside data from various sources.<\/p>\n<p><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260128134391\/en\/Incubeta-Launches-New-Agentic-AI-Products-to-Help-Brands-Understand-What-Truly-Drives-Marketing-Performance\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><strong>Read on for more.<\/strong><\/a><\/p>\n<hr \/>\n<h3><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260127053213\/en\/Intentsify-Solidifies-Their-Vision-and-Leadership-With-Salutary-Data-Acquisition-Second-Strategic-Deal-Following-Five-by-Five\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><strong>Intentsify Acquires Salutary Data<\/strong><\/a><\/h3>\n<p style=\"text-align: justify;\">Intentsify, a global provider of B2B intent data and signal-based GTM solutions, has acquired Salutary Data, a provider of highly curated contacts and company intelligence. The strategic acquisition will help Intensify support its position in the B2B intent data and buyer intelligence marketplace. Additionally, by integrating Salutary&#8217;s data validation processes and comprehensive coverage of U.S.-based B2B contacts into Intensify&#8217;s platform, customers will receive improved identity resolution, richer account and contact profiles, and more reliable activation across advertising, sales, and marketing workflows.<\/p>\n<p><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260127053213\/en\/Intentsify-Solidifies-Their-Vision-and-Leadership-With-Salutary-Data-Acquisition-Second-Strategic-Deal-Following-Five-by-Five\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><strong>Read on for more.<\/strong><\/a><\/p>\n<hr \/>\n<h3><a href=\"https:\/\/www.klaviyo.com\/newsroom\/klaviyo-chatgpt-app\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><strong>Klaviyo Debuts an Integration for ChatGPT<\/strong><\/a><\/h3>\n<p style=\"text-align: justify;\">Klaviyo\u2014a unified solution for B2C marketing automation, analytics, and customer service\u2014has launched the Klaviyo app in ChatGPT. With this integration, marketers can access their Klaviyo data directly in ChatGPT and gain immediate insights into how their campaigns are performing. The integration can also provide visibility into Klaviyo data via interactive cards or tables, deep-dive analytics into specific campaigns, and plain-language insights and recommended next steps based on performance data. Klaviyo will continue to update the integration over time, with future iterations expanding the experience to support additional marketing workflows.<\/p>\n<p><a href=\"https:\/\/www.klaviyo.com\/newsroom\/klaviyo-chatgpt-app\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><strong>Read on for more.<\/strong><\/a><\/p>\n<hr \/>\n<h3><a href=\"https:\/\/www.skilljar.com\/blog\/agentic-learning\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><strong>Skilljar Releases Its AI Tutor in Open Beta<\/strong><\/a><\/h3>\n<p style=\"text-align: justify;\">Skilljar, a learning management system for customer education, has announced the open beta of AI Tutor, a new tool that&#8217;s embedded directly in Skilljar&#8217;s LMS. The AI Tutor provides real-time in-course guidance to help learners improve their use of generative AI. For example, instead of users having to leave their course to search, they can ask questions in plain language and get immediate answers, all from within their training program. The AI is designed not only to answer the question but also to guide the learner to &#8220;the next best step&#8221; based on their course content and stated learning goals.<\/p>\n<p><a href=\"https:\/\/www.skilljar.com\/blog\/agentic-learning\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><strong>Read on for more.<\/strong><\/a><\/p>\n<hr \/>\n<h3><a href=\"https:\/\/unanet.com\/news\/unanet-introduces-growthstudio-to-help-govcons-win-and-scale\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><strong>Unanet Details Its New Growth Automation Platform for GovCons<\/strong><\/a><\/h3>\n<p style=\"text-align: justify;\">Unanet, a solution provider for government contractors (GovCons), has announced GrowthStudio, an AI-first growth automation platform architected to help small and mid-sized GovCons focus on the opportunities they are best positioned to win. The new offering can help teams surface a steady stream of high-fit federal opportunities, manage pipelines, generate compliant proposal drafts in hours rather than weeks, identify relevant past performance data, and more. GrowthStudio will officially launch in Spring 2026.<\/p>\n<p><a href=\"https:\/\/unanet.com\/news\/unanet-introduces-growthstudio-to-help-govcons-win-and-scale\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><strong>Read on for more.<\/strong><\/a><\/p>\n<hr \/>\n<h2 style=\"text-align: center;\"><strong>Expert Insights Section<\/strong><\/h2>\n<hr \/>\n<p style=\"text-align: justify;\"><a class=\"external\" href=\"https:\/\/insightjam.com\/share\/W9PNIZN-ugApeSN3?utm_source=manual\" target=\"_blank\" rel=\"noopener nofollow\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7225 alignleft\" src=\"https:\/\/solutionsreview.com\/enterprise-resource-planning\/files\/2025\/03\/Insight-Jam-Logo-2025-Square.png\" alt=\"\" width=\"100\" height=\"100\" \/><\/a>Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from\u00a0<i>Insight Jam<\/i>, Solutions Review&#8217;s <a class=\"fui-Link ___10kug0w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn external\" title=\"https:\/\/insightjam.com\/share\/8qpqn88mnqikpnxu?utm_source=manual\" href=\"https:\/\/insightjam.com\/feed\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\"Link enterprise tech community for business software pros\"><strong><u>enterprise tech community for business software pros<\/u><\/strong><\/a>. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends, predictions, and vendor-neutral software evaluation tools.<\/p>\n<hr \/>\n<h3><a href=\"https:\/\/solutionsreview.com\/insight-jam-launches-mesh-lab-to-frame-learning-and-work-for-ai\/\" target=\"_blank\" rel=\"noopener\"><strong>Insight Jam Launches Mesh Lab to Frame Learning and Work for AI<\/strong><\/a><\/h3>\n<p style=\"text-align: justify;\">Insight Jam officially announced the launch of its Mesh Lab, a year-long, monthly series of expert panel discussions focused on re-engineering how humans learn and work as artificial intelligence becomes embedded across society. The forum launched today with episode 1 and will run through December 2026. &#8220;AI is moving faster than our frameworks,&#8221; said Solutions Review President Doug Atkinson. &#8220;The future of work and learning depends on whether we redesign the models that shape human development before the technology defines them for us.&#8221;<\/p>\n<p><a href=\"https:\/\/solutionsreview.com\/insight-jam-launches-mesh-lab-to-frame-learning-and-work-for-ai\/\" target=\"_blank\" rel=\"noopener\"><strong>Read on for more.<\/strong><\/a><\/p>\n<hr \/>\n<h3><a href=\"https:\/\/solutionsreview.com\/building-human-advantage-the-soft-skills-renaissance-in-the-ai-era\/\" target=\"_blank\" rel=\"noopener\"><strong>Building Human Advantage: The Soft Skills Renaissance in the AI Era<\/strong><\/a><\/h3>\n<p style=\"text-align: justify;\">The editors at Solutions Review are exploring the delicate balancing act between AI and the human-centric soft skills that amplify the technology&#8217;s productivity gains. In this article, the editors explain that, &#8220;When humans delegate routine cognitive tasks to systems that excel at pattern matching, we don&#8217;t lose value; we gain the space to develop abilities that large language models will never truly replicate, no matter how sophisticated their architecture becomes.&#8221;<\/p>\n<p><a href=\"https:\/\/solutionsreview.com\/building-human-advantage-the-soft-skills-renaissance-in-the-ai-era\/\" target=\"_blank\" rel=\"noopener\"><strong>Read on for more.<\/strong><\/a><\/p>\n<hr \/>\n<p style=\"text-align: center;\"><em style=\"text-align: center;\">For consideration in future news round-ups, send your announcements to wjepma@solutionsreview.com.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of January 30th. This round-up covers announcements and updates from Klaviyo, Cognizant, Skilljar, and more. Keeping tabs on the most relevant\u00a0CRM\u00a0and\u00a0MarTech news can be time-consuming. As a result, our editorial team aims to summarize the top headlines [&hellip;]<\/p>\n","protected":false},"author":57,"featured_media":3434,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[4,1365],"tags":[279,258,2520,2717,2847,1718,1210,2848,2629,1272,2062,691],"jetpack_publicize_connections":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - 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