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The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of May 15th. This round-up covers announcements and updates from Freshworks, Text, Sprout Social, and more.<\/strong><\/em><\/p>\n Keeping tabs on the most relevant\u00a0CRM<\/strong><\/a>\u00a0and\u00a0MarTech<\/a><\/strong> news can be time-consuming. As a result, our editorial team aims to summarize the top headlines of the week in the marketing technology landscape. The Solutions Review editors will compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news. With that in mind, here are some of the top MarTech news from the week of May 15th, 2026.<\/p>\n ChurnZero, an AI platform and partner for customer growth, has announced AI Email Play Steps, an AI-powered personalization capability built directly into automated customer success workflows. The new capability aims to help customer success teams eliminate the tradeoff between personalization and scale by using live customer data to draft context-aware emails when plays are triggered. That AI will also draw on health scores, engagement history, journey stage, active goals, Success Plans, and support activities tied to the account, ensuring each communication is grounded in the current\u00a0state of the customer relationship.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Decile, an AI-powered e-commerce analytics platform, has expanded its AI analyst, Luma by Decile, with new instant audience generation capabilities. This latest release will help users create audience segments directly from Luma conversations, allowing e-commerce teams to turn natural language requests into ready-to-use customer segments. With this release, users can specifically ask the Luma agent to define a customer group, such as recent purchasers or high-LTV customers, and receive a ready-to-use audience immediately. Teams can then review the segment, make edits if needed, and choose to save or dismiss it on the spot.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Freshworks, a software provider focused on delivering employee and customer experiences, has revealed its vision for “Service Transformation, Made Real,” which is based around an AI Agent Studio within the Freshservice portfolio. With this release, companies can orchestrate autonomous service with Freddy AI Agent Studio, empower AI Agents with the enterprise ecosystem, measure performance with AI Insights and Experience Level Agreements (xLAs), and use Freshworks’ unified data layer to give AI Agents the context they need to execute agentic workflows immediately.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Omnisend, an email and SMS marketing platform built for e-commerce, has launched Model Context Protocol (MCP). With this new capability, merchants can use the Omnisend platform within AI tools such as ChatGPT. With this MCP, marketers can analyze marketing performance, identify new opportunities, and create campaigns using plain-language prompts from the same chat environment where they already plan and work. By making performance analysis more conversational, Omnisend’s MCP allows merchants to spend less time sorting through data and more time identifying and understanding the actions that actually drive results.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Parloa, an agentic AI solution provider for customer experiences, has announced a “new chapter” in its partnership with SAP, a global enterprise applications and business AI company. The partnership will bring Parloa’s AI agents and SAP Service Cloud AI agents together to help businesses handle their customer interactions with more context and continuity. Instead of treating each interaction as a standalone event, companies can use these agents to connect customer conversations to real business data and service processes in SAP and carry them through to resolution.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Skyword, an enterprise content marketing agency, has announced Category Authority Index (CAI), a new metric within its Accelerator360 intelligent content marketing engine designed to help marketers understand how their brand is recognized and cited within category-specific AI search results. Andrew Wheeler, CEO of Skyword, says, “As brands race to appear in AI search results, the real question isn’t just whether you show up, but whether you own shaping the answers driving those decisions. If marketers don’t define their brand’s unique perspective and build authority, they risk being left out of the conversation entirely.”<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Sprout Social has unveiled an AI-powered social intelligence platform designed to help organizations operationalize real-time, unfiltered market conversations at scale. As part of the launch, Sprout Social will expand Trellis, its proprietary agentic AI engine. Purpose-built for social, Trellis will be integrated across the Sprout ecosystem to help teams turn fragmented social data into organization-wide action. The new social intelligence platform is built around four pillars of value: predictive media intelligence, full-funnel social optimization, scalable social support, and authentic brand amplification.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Text\u2014the company behind LiveChat, ChatBot, and HelpDesk\u2014has announced a strategic shift to turn customer service into a profit engine, powered by new AI-powered features. Included are Shopify-native AI selling agents, which help customer service teams actively drive revenue, and custom skills that create structured workflows to guide AI actions based on customer intent. Text’s new AI selling agents can be easily deployed and trained on a brand’s product catalog, business rules, and voice, making it easier for them to identify intent, proactively engage customers, and convert conversations into purchases directly within the chat.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Typeform, an AI engagement platform, has launched Growth Flow, an AI-powered customer lifecycle solution that turns every form response into an automated journey. With the Growth Flow tool, teams can easily connect lead capture, enrichment, nurturing, conversion, feedback, retention, and expansion in a single platform, and use that data to acquire new customers, deepen engagement with existing ones, and create more personalized experiences at every stage of the customer journey.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Xactly, a global intelligent revenue solution provider, has released its new Fleet of Agents and Intelligence Studio, expanding the capabilities of the Xactly Intelligent Revenue Platform. Introduced this week at the Xactly Upside 2026 event, these new offerings showcase how Xactly’s Platform is powered by a combination of Xactly agents and agents configured by their customers and partners. The agents themselves, with the help of the Intelligence Studio’s composability later, will help revenue teams reduce manual work, move faster across complex processes, and operate with greater consistency across planning, compensation, and revenue operations.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Zig.ai, an AI agent provider, is bringing an AI agent team to its fully autonomous sales platform. With this new capability, Zig.ai is adding automated lead generation, research, and outreach to its system, enabling it to run every stage of a rep’s sales motion. Additionally, the company is introducing lookalike account intelligence that makes it easy for Zig.ai’s agents to analyze the patterns within that closed deal and surface a list of similar companies, complete with a drafted outreach sequence ready for the rep to review and trigger.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n In the latest episode of\u00a0The Human Conversation<\/em>, industry expert Neil Patel joins Doug Atkinson for a discussion on the fragmentation of search, why generative AI content consistently underperforms human-created content, and what AI is actually changing in marketing. Neil also gets into what he’s seen AI do (and not do) for productivity in his own company,<\/p>\n Watch Here.<\/strong><\/a><\/p>\n In this article, brought to you by Text, Chief Go-To-Market Officer Rafa\u0142 Cebo-Kloc explains how customer service can become a revenue channel, as long as companies are willing to utilize it. He explains, “Customer service has long been underestimated as a business function. Agentic AI doesn’t just upgrade the tools; it changes the entire job description, strategic importance, and revenue impact for everyone involved. The question isn’t whether to make this shift. It’s how quickly you can build the skills to do it right.”<\/p>\n Read on for more.<\/a><\/strong><\/p>\nFor early access to all the expert insights published on Solutions Review, join Insight Jam<\/a><\/em><\/strong>, a community dedicated to enabling the human conversation on AI.<\/div><\/p>\nTop MarTech News From the Week of May 15th<\/strong>, 2026<\/strong><\/h2>\n
\nChurnZero Announces AI Email Play Steps<\/strong><\/a><\/h3>\n
\nDecile Expands Its AI Analyst with Audience Generation Capabilities<\/strong><\/a><\/h3>\n
\nFreshworks Details Its New AI Agent Studio Initiatives<\/strong><\/a><\/h3>\n
\nOmnisend Launches a Model Context Protocol<\/strong><\/a><\/h3>\n
\nParloa Grows Its Partnership with SAP<\/strong><\/a><\/h3>\n
\nSkyword Releases a Tool for Tracking a Brand’s Presence in AI Search Results<\/strong><\/a><\/h3>\n
\nSprout Social Reveals Its AI-Powered Social Intelligence Platform<\/strong><\/a><\/h3>\n
\nText Unveils New AI Tools Designed to Turn Customer Service Into a Profit Engine<\/strong><\/a><\/h3>\n
\nTypeform Reveals Growth Flow, a Customer Lifecycle Solution<\/strong><\/a><\/h3>\n
\nXactly Releases New AI Agents and an Intelligence Studio<\/strong><\/a><\/h3>\n
\nZig.ai Expands Its AI Agent Portfolio<\/strong><\/a><\/h3>\n
\nExpert Insights Section<\/strong><\/h2>\n
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<\/a>Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from\u00a0Insight Jam<\/i>, Solutions Review’s enterprise tech community for business software pros<\/u><\/strong><\/a>. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends, predictions, and vendor-neutral software evaluation tools.<\/p>\n
\nAI, Search, and Why Brand Is the Last Real Moat in Marketing | The Human Conversation<\/strong><\/a><\/h3>\n
\nCustomer Service Is Now a Revenue Channel\u2014If You’re Willing to Equip It<\/strong><\/a><\/h3>\n
\nThe Third Wave of Online Education: Why AI-Powered Adaptive Learning Could Disrupt Universities, Corporate Training, and Workforce Development<\/strong><\/a><\/h3>\n