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The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of November 13th. This round-up covers announcements and updates from Sprout Social, Adobe, TrueDialog, and more.<\/strong><\/em><\/p>\n Keeping tabs on the most relevant\u00a0CRM<\/strong><\/a>\u00a0and\u00a0MarTech<\/a><\/strong> news can be time-consuming. As a result, the Solutions Review editors aim to compile a weekly round-up of vendor product news, mergers and acquisitions, venture capital funding, talent acquisition, and other noteworthy MarTech news and developments.<\/p>\n With the launch of the SR Expert Network<\/strong>, we’re putting expert perspectives first. Each week, our Expert Insights<\/strong> section brings you thought leadership from the SR Expert Network, Contributor Network, and Insight Jam community, alongside our latest virtual events and original editorial\u2014including conversations about the human impact of AI on education. With that in mind, here is some of the top marketing news and industry thought leadership from the week of November 13th.<\/p>\n Watch this space each week as our editors will share upcoming events, new thought leadership, and the best resources from\u00a0Insight Jam<\/i>, Solutions Review’s enterprise tech community for business software pros<\/u><\/strong><\/a>. The goal? To help you gain a forward-thinking analysis and remain on-trend through expert advice, best practices, trends, predictions, and vendor-neutral software evaluation tools.<\/p>\n Solutions Review recently announced the Solutions Review Expert Network (SRX), a Forbes Council alternative for enterprise technology thought leaders. The Solutions Review Expert Network (SRX) is a monetized contributor membership built around enterprise technology expertise.\u00a0Members can contribute up to three original pieces of unique perspectives or best practices per year, sharing their perspectives through a publication focused on the issues influencing how organizations evaluate, adopt, and implement technology in this AI moment.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n OB Rashid, Chief Technology Officer at Absorb Software, outlines what AI-enabled learning platforms actually<\/em> need to deliver to succeed. “The organizations that get the most out of AI-enabled learning might not publish the most content,” he says. “But they’ll use AI to discover, based on data, what their people actually need to perform better, and build a system that keeps responding to those needs as the answer keeps changing.”<\/p>\n Read on for more.<\/strong><\/a><\/p>\n ActiveCampaign, the AI marketing platform, has opened Active Intelligence to external marketing and business tools through prebuilt connectors and support for Model Context Protocol (MCP) servers. Available connectors include Google Ads, LinkedIn Ads, Webflow, Stripe, Asana, and Calendly. With these connections, marketers can combine operational information with customer data, campaign history, and brand guidelines to develop campaigns within a single workflow. MCP connectivity is available across all ActiveCampaign plans.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Adobe has announced plans to bring CX Enterprise Coworker into GenStudio, adding a conversational interface to coordinate AI agents across content planning, production, and activation. The assistant will draw on Adobe Brand Intelligence and information from Adobe and third-party applications to support campaign briefs, audience evaluation, and asset variations. Adobe also introduced beta capabilities in Firefly Graph for enterprise, packaging creative workflows into reusable applications and components.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Alchemer, a customer experience and feedback intelligence solution, has launched Alchemer Voice, an AI-powered conversational analytics solution for extracting insights from recorded calls, support tickets, and other customer interactions. Available now, the product is designed to identify themes, sentiment changes, emerging issues, and potential root causes, while allowing teams to ask plain-language questions grounded in customer feedback.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n RainFocus, a “next-generation” event marketing platform, has introduced an Anthropic-verified connector that provides Claude with access to live event information via the MCP Profiles integration in RainFocus Nexus. The connector supports read and write capabilities across 17 domains, including attendees, registration, sessions, exhibitors, and meetings. This can help teams query schedules, monitor check-ins, inspect room capacity, and create or update meetings without relying on manual exports.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Responsive, a Strategic Response Management (SRM) provider, has announced details on its Fall 2026 release. With this update, Responsive expands its Model Context Protocol capabilities beyond information retrieval, allowing users to act on approved organizational knowledge from ChatGPT, Microsoft Copilot, and Claude. Additionally, it can help sellers develop tailored follow-ups, subject-matter experts save answers to projects, and proposal teams create reusable content and coordinate reviews, all without leaving their AI workspace.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Scrunch, a Sitecore company, has launched Citation Optimization, a new feature that helps marketers identify and engage with third-party sources cited in AI-generated answers. For tracked prompts, the capability identifies influential pages, indicates whether they feature a brand or its competitors, and prioritizes outreach opportunities. It also prepares targeted pitches using approved brand information. Citation Optimization is available now.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Sitecore, an AI-enabled digital marketing software company, has launched MarketingIQ, a SitecoreAI capability that connects brand intelligence and AI search insights to content and campaign execution. The system combines approved organizational knowledge, customer information, and performance evidence to recommend responses to marketing opportunities, including issues that Scrunch has identified with its new Citation Optimization feature. MarketingIQ is designed to work across Sitecore and third-party business systems without replacing existing platforms.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Sprout Social, an AI-powered social intelligence platform, has launched an AI Sentiment Analysis capability within NewsWhip to assess how news coverage may affect brand reputation rather than simply score positive or negative language. The feature evaluates full articles and classifies coverage as positive, negative, or neutral for a brand. Communications and PR teams can also set up custom Analyzers to track message delivery and measure sentiment shifts driven by specific news stories, providing defensible data for their reporting.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Supermetrics, a marketing intelligence platform, has launched Campaign Management, a new solution that connects cross-platform marketing analysis with advertising changes inside AI chat workflows. The tool lets marketers review recommendations and approve campaign actions without moving between separate advertising interfaces. It also extends Supermetrics beyond data integration and reporting into campaign execution, using connected performance data and business context to inform decisions.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n TrueDialog, an enterprise platform for business texting, has launched an MCP connector that allows users and AI agents to send SMS and RCS messages and manage contacts from compatible AI assistants, including ChatGPT, Copilot, and Claude. John Wright, CEO of TrueDialog, says, “AI assistants are becoming the place where work starts, and sending a customer text shouldn\u2019t be the step that pulls people out of it. The TrueDialog MCP gives our customers, and the agents they build, a direct line to their TrueDialog account.”<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Typeform, an AI research platform, has announced that it is now available within ChatGPT, Claude, and other MCP-compatible tools via a Model Context Protocol (MCP) server. With this release, teams can now create customer conversations faster, turn feedback into insight, work with up-to-date customer context, and act on customer feedback, all directly from ChatGPT, Claude, or other AI assistants. The connection works in the other direction, too, enabling teams to bring context from other platforms into Typeform.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Zendesk, an AI-powered customer service platform, has announced the Outcome AI Platform, which uses AI assistants and agent-to-agent connections to let people and AI agents coordinate their work across systems. This will provide users with deeper control over what they get from the companies they work for and do business with. Additionally, the company is expanding its pricing beyond traditional seat-based fees by introducing plans outfitted with AI features that allow companies to pay only for the outcomes they receive.<\/p>\n Read on for more.<\/strong><\/a><\/p>\n Zingtree, a customer experience (CX) AI company, has released an agentic governance and orchestration platform to help enterprises in complex, regulated industries resolve high-stakes customer support issues while maintaining oversight of AI agents, managing costs and latency, and meeting compliance requirements. Juan Jaysingh, CEO of Zingtree, says they built the new platform “to navigate and resolve the full spectrum of support and to deliver in the moments when great customer experiences matter most.”<\/p>\nFor early access to all the expert insights published on Solutions Review, join Insight Jam<\/a><\/em><\/strong>, a community dedicated to enabling the human conversation on AI.<\/div>\n
\nExpert Insights Section<\/strong><\/h2>\n
\nSRX: A Forbes Council Alternative for Enterprise Tech Experts<\/strong><\/a><\/h3>\n
\nWhat AI-Enabled Learning Platforms Actually Need to Deliver<\/strong><\/a><\/h3>\n
\nTop MarTech News From the Week of November 13th<\/strong>, 2026<\/strong><\/h2>\n
\nActiveCampaign Expands the Active Intelligence with New Connectors and Support<\/strong><\/a><\/h3>\n
\nAdobe Brings Agentic AI to GenStudio Content Workflows<\/strong><\/a><\/h3>\n
\nAlchemer Launches an AI-Powered Conversational Analytics Solution<\/strong><\/a><\/h3>\n
\nRainFocus Debuts an Anthropic Connector<\/strong><\/a><\/h3>\n
\nResponsive Details Its Latest Product Release<\/strong><\/a><\/h3>\n
\nScrunch Releases a Feature for Optimizing and Managing AI Citations<\/strong><\/a><\/h3>\n
\nSitecore Introduces MarketingIQ, a New Capability for the SitecoreAI Suite<\/strong><\/a><\/h3>\n
\nSprout Social Reveals an AI Sentiment Analysis Capability<\/strong><\/a><\/h3>\n
\nSupermetrics Launches a Campaign Management Solution<\/strong><\/a><\/h3>\n
\nTrueDialog Debuts an MCP Connector for AI Assistants<\/strong><\/a><\/h3>\n
\nTypeform Brings Its Capabilities to ChatGPT, Claude, and Other AI Tools<\/strong><\/a><\/h3>\n
\nZendesk Expands Its Product Suite with the Outcome AI Platform<\/strong><\/a><\/h3>\n
\nZingtree Unveils an Agentic Governance and Orchestration Platform<\/strong><\/a><\/h3>\n