{"id":699,"date":"2021-03-18T18:21:44","date_gmt":"2021-03-18T18:21:44","guid":{"rendered":"https:\/\/solutionsreview.com\/crm\/?p=699"},"modified":"2021-04-30T15:08:25","modified_gmt":"2021-04-30T15:08:25","slug":"new-features-announced-for-salesforces-abm-technology","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/crm\/2021\/03\/18\/new-features-announced-for-salesforces-abm-technology\/","title":{"rendered":"New Features Announced for Salesforce&#8217;s ABM Technology"},"content":{"rendered":"<p style=\"text-align: justify\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-707 size-full aligncenter\" src=\"https:\/\/solutionsreview.com\/crm\/files\/2021\/03\/Salesforce-ABM-Technology.jpg\" alt=\"Salesforce ABM Technology\" width=\"800\" height=\"400\" srcset=\"https:\/\/solutionsreview.com\/crm\/files\/2021\/03\/Salesforce-ABM-Technology.jpg 800w, https:\/\/solutionsreview.com\/crm\/files\/2021\/03\/Salesforce-ABM-Technology-300x150.jpg 300w, https:\/\/solutionsreview.com\/crm\/files\/2021\/03\/Salesforce-ABM-Technology-768x384.jpg 768w, https:\/\/solutionsreview.com\/crm\/files\/2021\/03\/Salesforce-ABM-Technology-540x270-3.jpg 540w, https:\/\/solutionsreview.com\/crm\/files\/2021\/03\/Salesforce-ABM-Technology-162x81-2.jpg 162w, https:\/\/solutionsreview.com\/crm\/files\/2021\/03\/Salesforce-ABM-Technology-360x180-1.jpg 360w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p style=\"text-align: justify\"><em>Source: Salesforce<\/em><\/p>\n<p style=\"text-align: justify\"><span data-contrast=\"none\">Salesforce\u00a0<\/span><a href=\"https:\/\/www.salesforce.com\/news\/stories\/new-account-based-marketing-innovations\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><span data-contrast=\"none\">has\u00a0<\/span><span data-contrast=\"none\">announced\u00a0<\/span><span data-contrast=\"none\">two new features<\/span><\/a><span data-contrast=\"none\"> for its Account-Based Marketing (ABM) technology<\/span><span data-contrast=\"auto\">:\u00a0<\/span><span data-contrast=\"none\">Einstein Key Account Identification and\u00a0Accounts as Campaign Members.\u00a0<\/span><span data-contrast=\"none\">T<\/span><span data-contrast=\"none\">hese features will be\u00a0<\/span><span data-contrast=\"none\">available as part of\u00a0<\/span><a href=\"https:\/\/www.salesforce.com\/solutions\/digital-360\/overview\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><span data-contrast=\"none\">Salesforce Digital 360<\/span><\/a><span data-contrast=\"auto\">\u00a0and are designed to help companies identify<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">accounts with the highest buying potential. Salesforce&#8217;s <\/span>Einstein Key Account Identification and Accounts as Campaign Members are expected to be available later this year to Salesforce and Pardot users.<\/p>\n<p style=\"text-align: justify\"><span data-contrast=\"none\"><div class=\"box box3\">Our<\/span><a href=\"https:\/\/solutionsreview.com\/crm\/crm-buyers-guide\/\"><span data-contrast=\"none\">\u00a0<\/span><i><span data-contrast=\"none\">2020 CRM Buyer\u2019s Guide<\/span><\/i><\/a><span data-contrast=\"none\">\u00a0helps you evaluate the best solution for your use case and features profiles of the leading providers, as well as a category overview of the marketplace.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\"><\/div><\/span><\/p>\n<p style=\"text-align: justify\">Powered by <a href=\"https:\/\/www.salesforce.com\/products\/einstein\/overview\/?d=7010M000001yE38&amp;internal=true\" class=\"external\" rel=\"nofollow\">Einstein<\/a>, Salesforce\u2019s ABM technology uses AI to help sales and marketing teams understand their buyers, focus on sales opportunities, and deliver personalized content with the intent of strengthening customer relationships.<\/p>\n<p style=\"text-align: justify\"><span data-contrast=\"none\">Einstein Key Account I<\/span><span data-contrast=\"none\">dentification uses AI technology to spotlight accounts with the best chance of making a purchase<\/span><span data-contrast=\"none\">. It also provides scoring, recommendations, and insights into those accounts. This allows companies to market and sell to its most promising accounts. Accounts as Campaign Members will also use AI-powered insights and should help an organization target valuable accounts e<\/span><span data-contrast=\"none\">ven if those accounts don\u2019t currently have any contacts in them. Previously, marketers were only able to target accounts that had individual contacts in the CRM. With this new feature, <\/span><span data-contrast=\"none\">users can add new account contact into their ABM campaigns as soon as they\u2019re identified.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify\">In an <a href=\"https:\/\/www.demandgenreport.com\/features\/news-briefs\/salesforce-releases-abm-innovations-to-further-identify-buyer-behaviors\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">interview with Demand Gen Report<\/a>, Meredith Brown, SVP and Head of Product for Salesforce, said, <span style=\"font-size: 1em\">\u201cIn this digital era, B2B marketers are more focused on ABM than ever before, and these teams really have to understand their buyers. <\/span><span style=\"font-size: 1em\">They have to break down organizational silos and, in addition to thinking about new account acquisition, consider how to nurture them and grow those relationships. It\u2019s much easier to do this when you have all of that account and business data in one centralized platform.\u201d<\/span><\/p>\n<p style=\"text-align: justify\"><span data-contrast=\"none\">Learn more about\u00a0<\/span><span data-contrast=\"none\"><a href=\"https:\/\/www.salesforce.com\/solutions\/digital-360\/overview\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">Salesforce Digital 360<\/a>.<\/span><\/p>\n<hr \/>\n<p style=\"text-align: justify\"><div class=\"widget\"><div class=\"aside-card\">\t\t\t<div class=\"textwidget\"><p><a class=\"speedbump-3\" href=\"https:\/\/solutionsreview.com\/crm\/crm-buyers-guide\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1682\" title=\"CRM Buyer's Guide\" src=\"https:\/\/solutionsreview.com\/crm\/files\/2019\/06\/crm-speedbump.jpg\" alt=\"Download Link to CRM Buyer's Guide\" width=\"800\" height=\"225\" \/><\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Source: Salesforce Salesforce\u00a0has\u00a0announced\u00a0two new features for its Account-Based Marketing (ABM) technology:\u00a0Einstein Key Account Identification and\u00a0Accounts as Campaign Members.\u00a0These features will be\u00a0available as part of\u00a0Salesforce Digital 360\u00a0and are designed to help companies identify\u00a0accounts with the highest buying potential. Salesforce&#8217;s Einstein Key Account Identification and Accounts as Campaign Members are expected to be available later this year [&hellip;]<\/p>\n","protected":false},"author":57,"featured_media":707,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[4],"tags":[335,334,338,340,337,344,342,336,341,284],"jetpack_publicize_connections":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Salesforce Announces New Features for its ABM Technology<\/title>\n<meta name=\"description\" content=\"Salesforce\u00a0has\u00a0announced\u00a0two new features for its Account-Based Marketing (ABM) technology. 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