{"id":984,"date":"2021-07-20T17:07:25","date_gmt":"2021-07-20T17:07:25","guid":{"rendered":"https:\/\/solutionsreview.com\/crm\/?p=984"},"modified":"2022-12-30T17:45:10","modified_gmt":"2022-12-30T17:45:10","slug":"major-players-in-crm-customer-engagement-center-platforms-2021","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/crm\/2021\/07\/20\/major-players-in-crm-customer-engagement-center-platforms-2021\/","title":{"rendered":"6 Major Players in CRM Customer Engagement Center Platforms, 2021"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-985 size-full\" src=\"https:\/\/solutionsreview.com\/crm\/files\/2021\/07\/CEC.jpg\" alt=\"Major Players in Customer Engagement Center\" width=\"800\" height=\"400\" srcset=\"https:\/\/solutionsreview.com\/crm\/files\/2021\/07\/CEC.jpg 800w, https:\/\/solutionsreview.com\/crm\/files\/2021\/07\/CEC-300x150.jpg 300w, https:\/\/solutionsreview.com\/crm\/files\/2021\/07\/CEC-768x384.jpg 768w, https:\/\/solutionsreview.com\/crm\/files\/2021\/07\/CEC-540x270.jpg 540w, https:\/\/solutionsreview.com\/crm\/files\/2021\/07\/CEC-162x81.jpg 162w, https:\/\/solutionsreview.com\/crm\/files\/2021\/07\/CEC-360x180.jpg 360w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p style=\"text-align: justify;\"><em><strong>These providers have recently been named major players in CRM customer engagement center (CEC) platforms for 2021 by analyst house Gartner, Inc.<\/strong><\/em><\/p>\n<p style=\"text-align: justify;\">Organizations across industries can use all manner of tools and software to engage and manage their customers. One of those tools is CRM customer engagement centers (CECs), which include various software applications <span style=\"font-size: 1em;\">designed to offer customer service and support<\/span> by engaging with customers intelligently, proactively, and reactively. CEC applications are typically developed around case management records and processes to help companies improve their understanding of customers.<\/p>\n<p style=\"text-align: justify;\">The following six CEC providers were named Leaders in the 2021 Gartner <a class=\"external\" href=\"https:\/\/www.gartner.com\/en\/documents\/3985947\/magic-quadrant-for-the-crm-customer-engagement-center\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><em>Magic Quadrant for the CRM Customer Engagement Center<\/em><\/a>. The report highlights and scores top products in the CEC marketplace and names these six providers&#8217; solutions as cornerstones in the space. However, each provider&#8217;s products and market share differ, making them appealing to a wide audience of marketing and CRM customers. To help you <a href=\"https:\/\/solutionsreview.com\/crm\/2021\/07\/09\/whats-changed-2021-gartner-magic-quadrant-for-crm-customer-engagement-center\/\" target=\"_blank\" rel=\"noopener\">learn more about these companies<\/a>, we&#8217;ve put together a brief blurb about each of them alongside links to product details if you want to learn more. The list is organized alphabetically.<\/p>\n<p style=\"text-align: justify;\"><div class=\"widget\"><div class=\"aside-card\">\t\t\t<div class=\"textwidget\"><p><a class=\"speedbump-1\" href=\"https:\/\/solutionsreview.com\/crm\/crm-buyers-guide\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1682\" title=\"CRM Buyer's Guide\" src=\"https:\/\/solutionsreview.com\/crm\/files\/2019\/06\/crm-speedbump.jpg\" alt=\"Download Link to CRM Buyer's Guide\" width=\"800\" height=\"225\" \/><\/a><\/p>\n<\/div>\n\t\t<\/div><\/div><\/p>\n<h2 style=\"text-align: center;\"><strong>6 Major Players in CRM Customer Engagement Center Platforms<\/strong><\/h2>\n<hr \/>\n<aside id=\"text-44\" class=\"twa-wrap widget_text amr_widget\">\n<div class=\"textwidget\">\n<p style=\"text-align: justify;\"><a href=\"https:\/\/dynamics.microsoft.com\/en-us\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-928 alignleft\" src=\"https:\/\/solutionsreview.com\/crm\/files\/2021\/06\/Microsoft-Dynamics-365-logo.jpg\" alt=\"\" width=\"100\" height=\"100\" srcset=\"https:\/\/solutionsreview.com\/crm\/files\/2021\/06\/Microsoft-Dynamics-365-logo.jpg 200w, https:\/\/solutionsreview.com\/crm\/files\/2021\/06\/Microsoft-Dynamics-365-logo-150x150.jpg 150w, https:\/\/solutionsreview.com\/crm\/files\/2021\/06\/Microsoft-Dynamics-365-logo-81x81.jpg 81w, https:\/\/solutionsreview.com\/crm\/files\/2021\/06\/Microsoft-Dynamics-365-logo-180x180.jpg 180w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/a><a href=\"https:\/\/dynamics.microsoft.com\/en-us\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">Microsoft&#8217;s Dynamics 365<\/a> product suite includes functionality for everything from customer data to human resources to supply chain management and other applications designed to help companies reach larger audiences, monitor case volumes, establish customer priorities, and more. The company&#8217;s customer engagement center capabilities are supported by Microsoft Dynamics 365&#8217;s Customer Service, Power Automate, Power Virtual Agents, Customer Insights, and Voice offering applications.<\/p>\n<hr \/>\n<\/div>\n<\/aside>\n<p style=\"text-align: justify;\"><span style=\"text-align: justify; font-size: 1em;\"><a href=\"https:\/\/www.oracle.com\/index.html\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-986 alignleft\" src=\"https:\/\/solutionsreview.com\/crm\/files\/2021\/07\/Oracle-logo.jpg\" alt=\"\" width=\"100\" height=\"100\" srcset=\"https:\/\/solutionsreview.com\/crm\/files\/2021\/07\/Oracle-logo.jpg 200w, https:\/\/solutionsreview.com\/crm\/files\/2021\/07\/Oracle-logo-150x150-1.jpg 150w, https:\/\/solutionsreview.com\/crm\/files\/2021\/07\/Oracle-logo-81x81-2.jpg 81w, https:\/\/solutionsreview.com\/crm\/files\/2021\/07\/Oracle-logo-180x180-1.jpg 180w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/a><a href=\"https:\/\/www.oracle.com\/index.html\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">Oracle<\/a> has been providing organizations across industries with <\/span>enterprise resource planning (ERP), human capital management (HCM), customer relationship management (CRM), enterprise performance management (EPM), and supply chain management (SCM) software for over forty years. The company&#8217;s CEC services come from its <span class=\"unbalanced-text\">Oracle Advertising and Customer Experience suites. They are a good fit for B2C and B2B organizations, primarily in the high-tech and manufacturing sectors.<\/span><\/p>\n<hr \/>\n<aside id=\"text-44\" class=\"twa-wrap widget_text amr_widget\">\n<div class=\"textwidget\">\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.pega.com\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-987 alignleft\" src=\"https:\/\/solutionsreview.com\/crm\/files\/2021\/07\/Pega-logo.jpg\" alt=\"Pega - logo\" width=\"100\" height=\"100\" srcset=\"https:\/\/solutionsreview.com\/crm\/files\/2021\/07\/Pega-logo.jpg 200w, https:\/\/solutionsreview.com\/crm\/files\/2021\/07\/Pega-logo-150x150.jpg 150w, https:\/\/solutionsreview.com\/crm\/files\/2021\/07\/Pega-logo-81x81.jpg 81w, https:\/\/solutionsreview.com\/crm\/files\/2021\/07\/Pega-logo-180x180.jpg 180w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/a><a href=\"https:\/\/www.pega.com\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">Pegasystems<\/a>, also known simply as Pega, uses its scalable architecture and low-code platform to help enterprises make informed decisions, stay productive, and remain agile for current and upcoming market trends. The company&#8217;s CEC solutions include customer engagement and case workflow automation and are available via its Pega Customer Service offering. The company works with global organizations in the <span class=\"unbalanced-text\">financial services, government, and healthcare sectors.<\/span><\/p>\n<hr \/>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.salesforce.com\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-931 alignleft\" src=\"https:\/\/solutionsreview.com\/crm\/files\/2021\/06\/Salesforce-logo.jpg\" alt=\"\" width=\"100\" height=\"100\" srcset=\"https:\/\/solutionsreview.com\/crm\/files\/2021\/06\/Salesforce-logo.jpg 200w, https:\/\/solutionsreview.com\/crm\/files\/2021\/06\/Salesforce-logo-150x150.jpg 150w, https:\/\/solutionsreview.com\/crm\/files\/2021\/06\/Salesforce-logo-81x81.jpg 81w, https:\/\/solutionsreview.com\/crm\/files\/2021\/06\/Salesforce-logo-180x180.jpg 180w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/a><a href=\"https:\/\/www.salesforce.com\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">Salesforce<\/a> offers one of the most expansive and fully mobile CRM products in the marketplace. The platform includes all of the company\u2019s sales and marketing applications, most notably the Sales and Marketing Clouds, Service Cloud, Analytics Cloud, App Cloud, and IoT service. In addition to its core CRM features, Salesforce also offers its customers an AI-based analytics tool named Einstein. Its CEC solutions are best suited for large enterprises and global midsize B2C and B2B companies.<\/p>\n<hr \/>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.servicenow.com\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-988 alignleft\" src=\"https:\/\/solutionsreview.com\/crm\/files\/2021\/07\/ServiceNow-logo.jpg\" alt=\"ServiceNow - logo\" width=\"100\" height=\"100\" srcset=\"https:\/\/solutionsreview.com\/crm\/files\/2021\/07\/ServiceNow-logo.jpg 200w, https:\/\/solutionsreview.com\/crm\/files\/2021\/07\/ServiceNow-logo-150x150.jpg 150w, https:\/\/solutionsreview.com\/crm\/files\/2021\/07\/ServiceNow-logo-81x81.jpg 81w, https:\/\/solutionsreview.com\/crm\/files\/2021\/07\/ServiceNow-logo-180x180.jpg 180w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/a><a href=\"https:\/\/www.servicenow.com\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">ServiceNow&#8217;s<\/a> Customer Service Management (CSM) solution can help companies unite their customer-facing teams and communications with back-office teams, processes, and systems. By doing so, ServiceNow customers can resolve issues quicker, identify and fix problems preemptively, and simplify customer engagement to streamline the handling of requests. The company works with clients worldwide, but the majority of its CEC clients are technological, asset-intensive, and case-centric service organizations.<\/p>\n<hr \/>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.zendesk.com\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-989 alignleft\" src=\"https:\/\/solutionsreview.com\/crm\/files\/2021\/07\/Zendesk-logo.jpg\" alt=\"Zendesk - logo\" width=\"100\" height=\"100\" srcset=\"https:\/\/solutionsreview.com\/crm\/files\/2021\/07\/Zendesk-logo.jpg 200w, https:\/\/solutionsreview.com\/crm\/files\/2021\/07\/Zendesk-logo-150x150.jpg 150w, https:\/\/solutionsreview.com\/crm\/files\/2021\/07\/Zendesk-logo-81x81.jpg 81w, https:\/\/solutionsreview.com\/crm\/files\/2021\/07\/Zendesk-logo-180x180.jpg 180w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/a><a href=\"https:\/\/www.zendesk.com\/\" target=\"_blank\" rel=\"noopener nofollow\" class=\"external\">Zendesk<\/a> provides its global customers with a CRM platform that focuses on customer service and sales team needs. With sales automation software, mobile access, pipeline visualization, management tools, lead management, and reporting capabilities, Zendesk is a good fit for companies that prioritize sales pipeline development and progression. Its CEC offering stems from the Zendesk Support application (which is part of the larger Zendesk Suite), which combines customer communication with engagement orchestration features.<\/p>\n<hr \/>\n<\/div>\n<div class=\"textwidget\">\n<div class=\"widget\"><div class=\"aside-card\">\t\t\t<div class=\"textwidget\"><p><a class=\"speedbump-3\" href=\"https:\/\/solutionsreview.com\/crm\/crm-buyers-guide\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1682\" title=\"CRM Buyer's Guide\" src=\"https:\/\/solutionsreview.com\/crm\/files\/2019\/06\/crm-speedbump.jpg\" alt=\"Download Link to CRM Buyer's Guide\" width=\"800\" height=\"225\" \/><\/a><\/p>\n<\/div>\n\t\t<\/div><\/div>\n<\/div>\n<\/aside>\n","protected":false},"excerpt":{"rendered":"<p>These providers have recently been named major players in CRM customer engagement center (CEC) platforms for 2021 by analyst house Gartner, Inc. Organizations across industries can use all manner of tools and software to engage and manage their customers. One of those tools is CRM customer engagement centers (CECs), which include various software applications designed [&hellip;]<\/p>\n","protected":false},"author":57,"featured_media":985,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[4,5],"tags":[809,810,241,742,811,40,191,812,47,808,122,48,280,49,10,54],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Major Players in CRM Customer Engagement Center Platforms, 2021<\/title>\n<meta name=\"description\" content=\"These six providers have recently been named major players in the customer engagement center (CEC) platform market for 2021.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/crm\/2021\/07\/20\/major-players-in-crm-customer-engagement-center-platforms-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Major Players in CRM Customer Engagement Center Platforms, 2021\" \/>\n<meta property=\"og:description\" content=\"These six providers have recently been named major players in the customer engagement center (CEC) platform market for 2021.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/solutionsreview.com\/crm\/2021\/07\/20\/major-players-in-crm-customer-engagement-center-platforms-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"Top CRM and Customer Relationship Management, Vendors, Companies, &amp; 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