{"id":442,"date":"2013-12-02T14:08:44","date_gmt":"2013-12-02T19:08:44","guid":{"rendered":"https:\/\/solutionsreview.com\/data-integration\/?p=442"},"modified":"2013-12-02T14:08:44","modified_gmt":"2013-12-02T19:08:44","slug":"2014-site-search-survey-reveals-missed-opportunities-for-retail-marketers","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/data-integration\/2014-site-search-survey-reveals-missed-opportunities-for-retail-marketers\/","title":{"rendered":"2014 Site Search Survey Reveals Missed Opportunities for Retail Marketers"},"content":{"rendered":"

\"2014<\/a>The majority of online retailers are not reaching their full site search potential, according to a new survey conducted by SLI Systems.\u00a0 On November 12, SLI Systems \u2013 a full-service site search and user-generated SEO provider released its findings from the \u201c2014 Site Search Survey.\u201d\u00a0 From September 18 to October 5, 2013, the online poll collected responses from 161 eCommerce executives and managers from across the globe.<\/p>\n

The survey reveals that 57 percent of eCommerce companies do not use their site search data and reports to enhance marketing and sales initiatives.\u00a0 In the \u201cSite Search Survey,\u201d SLI suggests that the results demonstrate a significant missed opportunity for retail marketers to improve brand recognition, customer interaction, and most importantly sales.\u00a0 Of the respondents that utilize site search data for their marketing campaigns, only 25 percent said they integrate site search data to customize email offerings to clients.<\/p>\n

When asked why they are not utilizing more site search techniques to enhance marketing and sales programs, 50 percent said it was due to limited resources.\u00a0 30 percent said they do not know how to use data effectively and 10 percent said their current search solution does not allow for integration with marketing programs.<\/p>\n

Making Adjustments for 2014<\/b><\/p>\n

As a new year approaches, the respondents said that their top priorities for 2014 are: developing their e-commerce platform, site search and SEO, and mobile and customer-focused analytics.\u00a0\u00a0 For 2014, 47 percent of eCommerce executives are planning on incorporating more features, functionality, and data collected from site search to improve marketing practices.\u00a0 \u201cRetailers know site search is a must-have element of any online business approach.\u00a0 But they should also be aware of the rich benefits site search can provide to marketing and sales strategies.\u00a0 Using the right site search solution, retailers can glean valuable insights on visitor habits and buying behavior to help them deliver a richer user experience \u2013 which, in turn, encourages a purchase,\u201d says Geoff Brash, co-founder of SLI Systems.<\/p>\n

To read more about the 2014 Site Search Survey click on the following link:<\/p>\n

https:\/\/www.sli-systems.com\/resources\/global-survey-shows-most-online-retailers-miss-opportunities-use-site-search-improving-roi<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The majority of online retailers are not reaching their full site search potential, according to a new survey conducted by SLI Systems.\u00a0 On November 12, SLI Systems \u2013 a full-service site search and user-generated SEO provider released its findings from the \u201c2014 Site Search Survey.\u201d\u00a0 From September 18 to October 5, 2013, the online poll […]<\/p>\n","protected":false},"author":16,"featured_media":445,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"\n2014 Site Search Survey Reveals Missed Opportunities for Retail Marketers » Best Data Integration Vendors, News & Reviews for Big Data, Applications, ETL and Hadoop<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solutionsreview.com\/data-integration\/2014-site-search-survey-reveals-missed-opportunities-for-retail-marketers\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/solutionsreview.com\/data-integration\/2014-site-search-survey-reveals-missed-opportunities-for-retail-marketers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/solutionsreview.com\/data-integration\/2014-site-search-survey-reveals-missed-opportunities-for-retail-marketers\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"2014 Site Search Survey Reveals Missed Opportunities for Retail Marketers\",\"datePublished\":\"2013-12-02T19:08:44+00:00\",\"dateModified\":\"2013-12-02T19:08:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/solutionsreview.com\/data-integration\/2014-site-search-survey-reveals-missed-opportunities-for-retail-marketers\/\"},\"wordCount\":338,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/solutionsreview.com\/data-integration\/#organization\"},\"image\":{\"@id\":\"https:\/\/solutionsreview.com\/data-integration\/2014-site-search-survey-reveals-missed-opportunities-for-retail-marketers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/solutionsreview.com\/data-integration\/files\/2013\/11\/Feature_Image_2014_Site_Search-Survey_SLI_Missed-Opportunities-for-Retail-Marketers.jpg\",\"articleSection\":[\"Best Practices\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/solutionsreview.com\/data-integration\/2014-site-search-survey-reveals-missed-opportunities-for-retail-marketers\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/solutionsreview.com\/data-integration\/2014-site-search-survey-reveals-missed-opportunities-for-retail-marketers\/\",\"url\":\"https:\/\/solutionsreview.com\/data-integration\/2014-site-search-survey-reveals-missed-opportunities-for-retail-marketers\/\",\"name\":\"2014 Site Search Survey Reveals Missed Opportunities for Retail Marketers » Best Data Integration Vendors, News & Reviews for Big Data, Applications, ETL and Hadoop\",\"isPartOf\":{\"@id\":\"https:\/\/solutionsreview.com\/data-integration\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/solutionsreview.com\/data-integration\/2014-site-search-survey-reveals-missed-opportunities-for-retail-marketers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/solutionsreview.com\/data-integration\/2014-site-search-survey-reveals-missed-opportunities-for-retail-marketers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/solutionsreview.com\/data-integration\/files\/2013\/11\/Feature_Image_2014_Site_Search-Survey_SLI_Missed-Opportunities-for-Retail-Marketers.jpg\",\"datePublished\":\"2013-12-02T19:08:44+00:00\",\"dateModified\":\"2013-12-02T19:08:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/solutionsreview.com\/data-integration\/2014-site-search-survey-reveals-missed-opportunities-for-retail-marketers\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/solutionsreview.com\/data-integration\/2014-site-search-survey-reveals-missed-opportunities-for-retail-marketers\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/solutionsreview.com\/data-integration\/2014-site-search-survey-reveals-missed-opportunities-for-retail-marketers\/#primaryimage\",\"url\":\"https:\/\/solutionsreview.com\/data-integration\/files\/2013\/11\/Feature_Image_2014_Site_Search-Survey_SLI_Missed-Opportunities-for-Retail-Marketers.jpg\",\"contentUrl\":\"https:\/\/solutionsreview.com\/data-integration\/files\/2013\/11\/Feature_Image_2014_Site_Search-Survey_SLI_Missed-Opportunities-for-Retail-Marketers.jpg\",\"width\":600,\"height\":270,\"caption\":\"2014 Site Search Survey Reveals Missed Opportunities for Retail Marketers\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/solutionsreview.com\/data-integration\/2014-site-search-survey-reveals-missed-opportunities-for-retail-marketers\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/solutionsreview.com\/data-integration\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"2014 Site Search Survey Reveals Missed Opportunities for Retail Marketers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/solutionsreview.com\/data-integration\/#website\",\"url\":\"https:\/\/solutionsreview.com\/data-integration\/\",\"name\":\"Best Data Integration Vendors, News & Reviews for Big Data, Applications, ETL and Hadoop\",\"description\":\"Data Integration Buyers Guide and Best Practices\",\"publisher\":{\"@id\":\"https:\/\/solutionsreview.com\/data-integration\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/solutionsreview.com\/data-integration\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/solutionsreview.com\/data-integration\/#organization\",\"name\":\"Solutions Review\",\"url\":\"https:\/\/solutionsreview.com\/data-integration\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/solutionsreview.com\/data-integration\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/solutionsreview.com\/data-integration\/files\/2016\/02\/Solutions_Review_Header_Data_Integration_225.png\",\"contentUrl\":\"https:\/\/solutionsreview.com\/data-integration\/files\/2016\/02\/Solutions_Review_Header_Data_Integration_225.png\",\"width\":225,\"height\":90,\"caption\":\"Solutions Review\"},\"image\":{\"@id\":\"https:\/\/solutionsreview.com\/data-integration\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"https:\/\/solutionsreview.com\/data-integration\/author\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"2014 Site Search Survey Reveals Missed Opportunities for Retail Marketers » Best Data Integration Vendors, News & Reviews for Big Data, Applications, ETL and Hadoop","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/solutionsreview.com\/data-integration\/2014-site-search-survey-reveals-missed-opportunities-for-retail-marketers\/","twitter_misc":{"Written by":"","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/solutionsreview.com\/data-integration\/2014-site-search-survey-reveals-missed-opportunities-for-retail-marketers\/#article","isPartOf":{"@id":"https:\/\/solutionsreview.com\/data-integration\/2014-site-search-survey-reveals-missed-opportunities-for-retail-marketers\/"},"author":{"name":"","@id":""},"headline":"2014 Site Search Survey Reveals Missed Opportunities for Retail Marketers","datePublished":"2013-12-02T19:08:44+00:00","dateModified":"2013-12-02T19:08:44+00:00","mainEntityOfPage":{"@id":"https:\/\/solutionsreview.com\/data-integration\/2014-site-search-survey-reveals-missed-opportunities-for-retail-marketers\/"},"wordCount":338,"commentCount":0,"publisher":{"@id":"https:\/\/solutionsreview.com\/data-integration\/#organization"},"image":{"@id":"https:\/\/solutionsreview.com\/data-integration\/2014-site-search-survey-reveals-missed-opportunities-for-retail-marketers\/#primaryimage"},"thumbnailUrl":"https:\/\/solutionsreview.com\/data-integration\/files\/2013\/11\/Feature_Image_2014_Site_Search-Survey_SLI_Missed-Opportunities-for-Retail-Marketers.jpg","articleSection":["Best Practices"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/solutionsreview.com\/data-integration\/2014-site-search-survey-reveals-missed-opportunities-for-retail-marketers\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/solutionsreview.com\/data-integration\/2014-site-search-survey-reveals-missed-opportunities-for-retail-marketers\/","url":"https:\/\/solutionsreview.com\/data-integration\/2014-site-search-survey-reveals-missed-opportunities-for-retail-marketers\/","name":"2014 Site Search Survey Reveals Missed Opportunities for Retail Marketers » Best Data Integration Vendors, News & Reviews for Big Data, Applications, ETL and Hadoop","isPartOf":{"@id":"https:\/\/solutionsreview.com\/data-integration\/#website"},"primaryImageOfPage":{"@id":"https:\/\/solutionsreview.com\/data-integration\/2014-site-search-survey-reveals-missed-opportunities-for-retail-marketers\/#primaryimage"},"image":{"@id":"https:\/\/solutionsreview.com\/data-integration\/2014-site-search-survey-reveals-missed-opportunities-for-retail-marketers\/#primaryimage"},"thumbnailUrl":"https:\/\/solutionsreview.com\/data-integration\/files\/2013\/11\/Feature_Image_2014_Site_Search-Survey_SLI_Missed-Opportunities-for-Retail-Marketers.jpg","datePublished":"2013-12-02T19:08:44+00:00","dateModified":"2013-12-02T19:08:44+00:00","breadcrumb":{"@id":"https:\/\/solutionsreview.com\/data-integration\/2014-site-search-survey-reveals-missed-opportunities-for-retail-marketers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/solutionsreview.com\/data-integration\/2014-site-search-survey-reveals-missed-opportunities-for-retail-marketers\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/solutionsreview.com\/data-integration\/2014-site-search-survey-reveals-missed-opportunities-for-retail-marketers\/#primaryimage","url":"https:\/\/solutionsreview.com\/data-integration\/files\/2013\/11\/Feature_Image_2014_Site_Search-Survey_SLI_Missed-Opportunities-for-Retail-Marketers.jpg","contentUrl":"https:\/\/solutionsreview.com\/data-integration\/files\/2013\/11\/Feature_Image_2014_Site_Search-Survey_SLI_Missed-Opportunities-for-Retail-Marketers.jpg","width":600,"height":270,"caption":"2014 Site Search Survey Reveals Missed Opportunities for Retail Marketers"},{"@type":"BreadcrumbList","@id":"https:\/\/solutionsreview.com\/data-integration\/2014-site-search-survey-reveals-missed-opportunities-for-retail-marketers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/solutionsreview.com\/data-integration\/"},{"@type":"ListItem","position":2,"name":"2014 Site Search Survey Reveals Missed Opportunities for Retail Marketers"}]},{"@type":"WebSite","@id":"https:\/\/solutionsreview.com\/data-integration\/#website","url":"https:\/\/solutionsreview.com\/data-integration\/","name":"Best Data Integration Vendors, News & Reviews for Big Data, Applications, ETL and Hadoop","description":"Data Integration Buyers Guide and Best Practices","publisher":{"@id":"https:\/\/solutionsreview.com\/data-integration\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/solutionsreview.com\/data-integration\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/solutionsreview.com\/data-integration\/#organization","name":"Solutions Review","url":"https:\/\/solutionsreview.com\/data-integration\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/solutionsreview.com\/data-integration\/#\/schema\/logo\/image\/","url":"https:\/\/solutionsreview.com\/data-integration\/files\/2016\/02\/Solutions_Review_Header_Data_Integration_225.png","contentUrl":"https:\/\/solutionsreview.com\/data-integration\/files\/2016\/02\/Solutions_Review_Header_Data_Integration_225.png","width":225,"height":90,"caption":"Solutions Review"},"image":{"@id":"https:\/\/solutionsreview.com\/data-integration\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"","url":"https:\/\/solutionsreview.com\/data-integration\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/solutionsreview.com\/data-integration\/wp-json\/wp\/v2\/posts\/442"}],"collection":[{"href":"https:\/\/solutionsreview.com\/data-integration\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/solutionsreview.com\/data-integration\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/solutionsreview.com\/data-integration\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/solutionsreview.com\/data-integration\/wp-json\/wp\/v2\/comments?post=442"}],"version-history":[{"count":0,"href":"https:\/\/solutionsreview.com\/data-integration\/wp-json\/wp\/v2\/posts\/442\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/solutionsreview.com\/data-integration\/wp-json\/wp\/v2\/media\/445"}],"wp:attachment":[{"href":"https:\/\/solutionsreview.com\/data-integration\/wp-json\/wp\/v2\/media?parent=442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/solutionsreview.com\/data-integration\/wp-json\/wp\/v2\/categories?post=442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/solutionsreview.com\/data-integration\/wp-json\/wp\/v2\/tags?post=442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}