{"id":455,"date":"2014-01-07T09:53:15","date_gmt":"2014-01-07T14:53:15","guid":{"rendered":"https:\/\/solutionsreview.com\/data-integration\/?p=455"},"modified":"2014-01-07T09:53:15","modified_gmt":"2014-01-07T14:53:15","slug":"ignitionone-report-provides-insight-for-digital-marketers","status":"publish","type":"post","link":"https:\/\/solutionsreview.com\/data-integration\/ignitionone-report-provides-insight-for-digital-marketers\/","title":{"rendered":"IgnitionOne Report Provides Insight for Digital Marketers"},"content":{"rendered":"<p><a href=\"https:\/\/solutionsreview.com\/data-integration\/files\/2013\/12\/Data-Integration_IgnitionOne_Integrated-Marketing-Survey_2014.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/solutionsreview.com\/data-integration\/files\/2013\/12\/Data-Integration_IgnitionOne_Integrated-Marketing-Survey_2014-175x150.jpg\" alt=\"Data Integration IgnitionOne Integrated Marketing Survey 2014\" width=\"175\" height=\"150\" class=\"alignleft size-thumbnail wp-image-483\" \/><\/a>In 2014 there will be an increase in digital marketing campaigns, according to an IgnitionOne report.\u00a0 Recently, global cloud-based digital marketing technology enterprise IgnitionOne announced its \u201c2013 Integrated Marketing Survey\u201d results.\u00a0 The survey acts as a progress report regarding the integration of digital marketing.\u00a0 One of the goals of the survey is to better understand where marketers are in their shift towards integrating their digital marketing efforts.\u00a0 56 percent of those surveyed were from North America, South and Latin America (23 percent), and Europe (12 percent).<\/p>\n<p>One of the most insightful pieces of information that the report highlights is the momentum that digital marketing is predicted to gain in 2014. \u00a096 percent of respondents planned on increasing their digital marketing budget allocation over the next year.\u00a0 36 percent anticipate their company will increase investment in mobile search over the next year.\u00a0 In order to better determine digital marketing successes, IgnitionOne recommends that marketers should adopt a cross-channel attribution model.\u00a0 This is important for enterprises since 24 percent say they do not have an attribution strategy in place, nor do they measure how one online media influences another.<\/p>\n<p>The survey also investigates challenges that are holding marketing organizations back. \u201cMoving away from complexity and towards simplicity is something that all marketers strive for, but aren\u2019t all actually doing.\u00a0 This report further highlights the need for marketers to break down the silos within their organization and the challenges that they face in centralizing and integrating their digital efforts,\u201d says Will Margiloff, IgnitionOne CEO.<\/p>\n<p><b>Survey indicates top challenges facing digital marketers<\/b><\/p>\n<p>Nearly all survey respondents indicated that over the past two years their organizations\u2019 marketing departments have been working closer with IT to achieve marketing goals.\u00a0 The leading challenges for the marketing departments are:<\/p>\n<p>* Data is not centralized.<\/p>\n<p>* Marketing is either too costly or overly time-consuming.<\/p>\n<p>* Teams are not capable of producing an effective integrated digital marketing strategy.<\/p>\n<p>* The technology is too complicated.<\/p>\n<p><b>\u00a0<\/b>To read more about the IgnitionOne report, click here:<\/p>\n<p><a href=\"https:\/\/www.ignitionone.com\/en\/press\/ignitionone-releases-progress-report-integration-digital-marketing\/\">https:\/\/www.ignitionone.com\/en\/press\/ignitionone-releases-progress-report-integration-digital-marketing\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2014 there will be an increase in digital marketing campaigns, according to an IgnitionOne report.\u00a0 Recently, global cloud-based digital marketing technology enterprise IgnitionOne announced its \u201c2013 Integrated Marketing Survey\u201d results.\u00a0 The survey acts as a progress report regarding the integration of digital marketing.\u00a0 One of the goals of the survey is to better understand [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":483,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IgnitionOne Report Provides Insight for Digital Marketers &#187; 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